A cover letter is your first chance to make a strong impression on a potential employer. It should be concise, professional, and tailored to the job you are applying for. Follow this complete guide to create a compelling cover letter that will help you stand out.
How to Prepare a Cover Letter
1. Header
Your Contact Information:
- Name: Write your full name clearly at the top. This is your professional identifier.
- Address: Include your full mailing address. If you’re currently employed and prefer to use a different address for job searches, use that instead.
- City, State, ZIP Code: Ensure you provide your city, state, and zip code for proper mail delivery
- Email Address: Use a professional email address. Avoid using casual or non-professional email addresses.
- Phone Number: Provide a phone number where you can be reached easily. Make sure your voicemail is professional.
Date:
- Current date of writing
Employer’s Contact Information:
- Recipient’s Name: If possible, find out the name of the hiring manager or the person responsible for hiring.
- Title: Include the title of the person you are addressing
- Company/Organization’s Name: Include the full name of the company you are applying to.
- Address: Write the full address of the company.
- City, State, ZIP Code: Ensure you provide the correct city, state, and zip code.
2. Salutation
- Address the hiring manager by name, if possible. If you cannot find their name, use “Dear Hiring Manager.”
Examples:
- Dear [Mr./Ms./Dr.] [Last Name],
- Dear Hiring Manager,
3. Opening Paragraph
- Introduce yourself and state the position you are applying for.
- Mention how you found the job listing.
- Briefly express why you are excited about the position and the company.
Example: I am writing to express my interest in the [Job Title] position at [Company Name], as advertised on [Job Board/Company Website]. With my background in [relevant field or experience], I am confident in my ability to contribute to your team.
4. Body Paragraphs
First Body Paragraph:
- Highlight your relevant qualifications and experiences.
- Use specific examples to demonstrate your skills and achievements.
Example: In my current role at [Current Company], I have successfully [describe key responsibilities and achievements]. My experience in [specific area] has equipped me with the skills necessary to [relevant skill for the new job].
Second Body Paragraph:
- Explain why you are a good fit for the company.
- Mention any specific knowledge or skills that make you stand out.
- Show enthusiasm for the role and the company’s mission.
Example: I am particularly excited about the opportunity at [Company Name] because of its commitment to [specific aspect of the company]. I admire [specific company initiative or project], and I am eager to contribute to [related company goal].
Third Body Paragraph:
- Highlight additional qualifications that make you a strong candidate.
- Mention any relevant skills, certifications, or experiences that were not covered in your resume.
Example: In addition to my professional experience, I hold a [relevant certification or degree] from [Institution]. My ability to [specific skill or experience] further positions me as an ideal candidate for this role.
5. Closing Paragraph
- Reiterate your interest in the position.
- Mention that your resume is attached for more details.
- Thank the hiring manager for their time and consideration.
- Express your willingness to discuss your application further.
Example: Thank you for considering my application for the [Job Title] position at [Company Name]. I look forward to the opportunity to discuss how my background, skills, and certifications can contribute to your team. Please feel free to contact me at [phone number] or [email address] to schedule an interview.
6. Closing
- Use a professional closing such as “Sincerely” or “Best regards.”
- Sign your name (if submitting a hard copy) and type it below the closing.
Examples:
- Sincerely,
- Best regards,
7. Attachment Notation
- Indicate that your resume is attached by writing “Enclosure: Resume” below your signature.
What to Include in a Cover Letter
Creating a compelling cover letter can set you apart from other candidates. Here’s an in-depth guide on how to craft a standout cover letter:
1. Address the Hiring Manager by Name to Create a Personal Connection
Why: Personalizing your cover letter shows that you’ve taken the time to research the company and care about the job you’re applying for. It demonstrates your genuine interest and effort.
How: If the job posting does not mention the hiring manager’s name, try searching the company’s website or LinkedIn. You can also call the company’s front desk to inquire. Using “Dear Hiring Manager” should be a last resort if you cannot find a specific name.
2. Customize Your Cover Letter for Each Job Application to Demonstrate Genuine Interest
Why: A generic cover letter is easy to spot and can make you seem uninterested. Tailoring your cover letter to each job shows that you are seriously considering the position and that you understand the company’s needs.
How: Mention specific details about the company and the job in your letter. Explain why you are interested in this particular role and how your skills and experiences align with the job requirements.
3. Start with a Compelling Introduction that Grabs Attention and Highlights Your Enthusiasm
Why: A strong opening can captivate the reader and encourage them to continue reading. It sets the tone for the rest of your cover letter.
How: Begin with a strong statement about your enthusiasm for the role and the company. You could start with a relevant accomplishment, a personal connection to the company’s mission, or a compelling reason why you’re excited about the opportunity.
4. Focus on Your Key Achievements and How They Relate to the Job You’re Applying For
Why: Highlighting your relevant accomplishments demonstrates your qualifications and what you can bring to the company. It shows that you have a proven track record of success in similar roles.
How: Identify the key skills and experiences the job requires and match them with your achievements. Use specific examples and quantify your results where possible (e.g., “Increased sales by 20%”).
5. Use Concise and Impactful Language to Clearly Convey Your Qualifications
Why: Clear and concise language makes your cover letter easy to read and understand. It ensures that your most important qualifications are not lost in a sea of words.
How: Avoid long-winded sentences and jargon. Use active voice and powerful verbs to describe your accomplishments and skills. Keep your sentences short and to the point.
6. End with a Strong Closing Statement that Encourages Further Contact and Expresses Eagerness for an Interview
Why: A strong closing leaves a positive impression and encourages the hiring manager to take the next step, which is often scheduling an interview.
How: Summarize your enthusiasm for the role and the company. Express your desire to discuss your application further in an interview. Politely suggest a follow-up and thank the reader for their time and consideration.
7. Maintain a Professional Tone Throughout
Why: Professionalism in your cover letter reflects your work ethic and respect for the job application process. It builds your credibility and presents you as a serious candidate.
How: Use formal language and avoid slang or overly casual expressions. Proofread your cover letter to eliminate any grammatical or typographical errors. Ensure the overall tone is respectful and polite.
8. Align Your Cover Letter with Your Resume
Why: Consistency between your resume and cover letter ensures that your application is coherent and reinforces your qualifications.
How: Make sure the experiences and skills you highlight in your cover letter are also evident in your resume. Use similar language and structure to create a unified application package.
9. Highlight Soft Skills and Cultural Fit
Why: Employers are not just looking for technical skills; they want to see that you’ll be a good fit for their company culture.
How: Mention your soft skills, such as teamwork, communication, and adaptability, and provide examples of how you’ve demonstrated these in previous roles. Discuss why you’re excited about the company’s culture and values.
10. Follow the Application Instructions
Why: Failing to follow instructions can lead to your application being overlooked. It shows attention to detail and respect for the application process.
How: Carefully read the job posting and ensure you follow any specific instructions provided, such as including a specific subject line, attaching documents in a certain format, or answering particular questions in your cover letter.
Tips for Writing a Successful Cover Letter
A well-crafted cover letter can significantly boost your chances of landing an interview. Here are ten tips to help you write a successful cover letter:
1. Personalize Each Cover Letter
Tailor each cover letter to the specific job and company. Avoid using a generic template.
Customizing your cover letter for each application shows the employer that you have a genuine interest in the position and have taken the time to understand their company. Mention specific details about the company and explain why you are a good fit for their team.
2. Keep it Concise
Aim for a cover letter that is one page long. Be clear and to the point.
Employers often receive numerous applications, so keeping your cover letter concise makes it easier for them to read and process your information. Focus on the most important points and avoid unnecessary details.
3. Showcase Your Strengths
Focus on your most relevant skills and experiences that match the job description.
Highlight your top skills and experiences that align with the job requirements. This shows the employer that you have the qualifications they are looking for and increases your chances of being considered for the role.
4. Use Keywords
Incorporate keywords from the job posting to highlight your suitability.
Using keywords from the job description demonstrates that you understand the job requirements and have the necessary skills. This can also help your application pass through applicant tracking systems (ATS) that many companies use.
5. Be Professional
Use a professional tone and formal language throughout your cover letter.
Maintain a formal tone and use professional language in your cover letter. Avoid slang or casual phrases, and ensure your writing is polished and free of grammatical errors.
6. Quantify Achievements
Whenever possible, use numbers to quantify your achievements (e.g., “Increased sales by 20%”).
Quantifying your achievements gives employers a clear picture of your impact and success in previous roles. Numbers are compelling and provide concrete evidence of your abilities.
7. Highlight Relevant Experience
Emphasize work experience that is directly related to the job you are applying for.
If you have experience in a similar role or industry, make sure to highlight this in your cover letter. This shows the employer that you already have a proven track record in a relevant field.
8. Show Enthusiasm
Express your enthusiasm for the job and the company.
A positive attitude can go a long way. Show your excitement about the opportunity and explain why you are eager to join their team. This can help you stand out from other candidates who may be less enthusiastic.
9. Include a Call to Action
End your cover letter with a call to action, such as requesting an interview or stating you will follow up.
Encourage the employer to take the next step by expressing your desire to discuss your application further. Mention that you will follow up within a specific timeframe to reinforce your interest in the position.
10. Proofread Carefully
Review your cover letter for any spelling or grammatical errors before submitting.
A cover letter with errors can create a negative impression. Take the time to proofread your letter thoroughly or ask someone else to review it. A polished and error-free cover letter shows attention to detail and professionalism.
Tricks for Making Your Cover Letter Stand Out
Creating a standout cover letter can significantly enhance your job application. Here are some tricks to ensure your cover letter grabs the employer’s attention and makes a lasting impression:
1. Start with a strong opening to grab attention.
Begin your cover letter with a compelling opening sentence that immediately captures the reader’s interest. Mention a notable achievement or an exciting fact about your background that relates to the job.
2. Tell a brief story to illustrate your qualifications.
Use a short anecdote to demonstrate your skills and experiences. This helps to make your qualifications more memorable and relatable.
3. Match your tone to the company culture.
Research the company’s culture and adjust your tone to match it. For a creative agency, you might adopt a more casual tone, while a formal tone is better for a corporate setting.
4. Highlight valuable soft skills like communication and teamwork.
In addition to technical skills, emphasize soft skills that are crucial for the job, such as communication, teamwork, and problem-solving.
5. Use action verbs to convey dynamism.
Employ action verbs like “led,” “developed,” “implemented,” and “achieved” to make your accomplishments sound more dynamic and impactful.
6. Customize your pitch to show why you’re excited about the role.
Express genuine enthusiasm for the role and the company. Explain why you are particularly interested in this job and how it aligns with your career goals.
7. End with a call to action, encouraging the next step like scheduling an interview.
Close your cover letter by encouraging the employer to take the next step. Suggest scheduling an interview or express your intent to follow up on your application.
8. Mention a mutual connection.
If you have a mutual connection, such as a current employee or a referral, mention their name early in your cover letter. This can help establish an immediate connection and add credibility to your application.
9. Use a clean and professional format.
Ensure your cover letter is visually appealing with a clean, professional format. Use consistent fonts, margins, and spacing to make it easy to read.
10. Show how you can solve a problem for the company.
Identify a challenge the company is facing and briefly explain how your skills and experiences can help solve it. This demonstrates that you understand the company’s needs and are proactive.
By following this guide and incorporating these tips and tricks, you can create a compelling and professional cover letter that will help you stand out to potential employers.