1.1 Executive Summary
The Executive Summary provides a concise overview of the Lean Business Plan, focusing on the essential elements. It briefly covers the business concept, value proposition, target market, and key financial metrics. The summary should be straightforward and focused on the core aspects of the business.
1.2 Business Concept
Describe the core business idea, including the problem the business solves, the products or services offered, and the target market. This section should be brief and highlight the unique value proposition that differentiates the business from competitors.
1.3 Customer Segments
Identify the specific customer segments the business will target. Include demographic information, customer needs, and buying behaviors. Discuss how the product or service meets the needs of these segments.
1.4 Key Activities
Outline the key activities that the business will engage in to deliver its value proposition, such as product development, marketing, sales, and customer service. Focus on the activities that are critical to the business’s success.
1.5 Key Resources
Detail the essential resources the business needs to operate, such as physical assets, intellectual property, human resources, and financial capital. Discuss how these resources will be utilized efficiently.
1.6 Key Partnerships
Identify key partners and suppliers that will help the business achieve its objectives. This might include suppliers, distributors, strategic alliances, or joint ventures. Discuss the role of each partner in the business model.
1.7 Revenue Streams
Explain how the business will generate revenue. This section should outline the pricing strategy, sales process, and different revenue streams, such as product sales, subscription services, or licensing fees.
1.8 Cost Structure
Describe the major costs associated with running the business, including fixed and variable costs. Discuss how the business will manage its cost structure to maintain profitability.
1.9 Milestones
Outline the key milestones the business aims to achieve, such as product launches, sales targets, or funding rounds. Each milestone should be time-bound and aligned with the business’s strategic objectives.
1.10 Appendix
The appendix may include additional documents such as customer personas, financial summaries, or market research data that support the Lean Business Plan.