Meeting Title: Monthly Marketing Strategy Meeting
Date: August 22, 2024
Time: 3:00 PM – 4:30 PM
Location: Marketing Department, [Company Name]
Facilitator: Jessica Lee, Marketing Manager
Minutes Recorded By: Sarah Miller, Marketing Coordinator
Attendees:
- Jessica Lee – Marketing Manager
- Emily Brown – Social Media Specialist
- Kevin Smith – Graphic Designer
- Laura Green – Content Strategist
- Michael Adams – Digital Marketing Analyst
Agenda:
- Review of Current Campaigns
- Upcoming Product Launch Plans
- Content Strategy for Q4
- Social Media Performance
- Budget Allocation for Digital Advertising
Meeting Minutes:
- Review of Current Campaigns
- Jessica Lee provided an update on the performance of ongoing marketing campaigns.
- The summer promotion campaign has generated a 15% increase in website traffic and a 10% boost in sales.
- The team discussed areas for improvement, including better targeting and ad placement for the next phase of the campaign.
- Upcoming Product Launch Plans
- Emily Brown presented the marketing plan for the upcoming product launch scheduled for October 2024.
- Key elements include a teaser campaign on social media, influencer partnerships, and email marketing to existing customers.
- The team agreed to hold a launch event to generate buzz and media coverage, with Kevin Smith leading the creative design efforts.
- Content Strategy for Q4
- Laura Green outlined the content strategy for Q4, focusing on seasonal themes and aligning with upcoming promotions.
- The team discussed the importance of creating content that resonates with target audiences, including blog posts, videos, and infographics.
- Jessica Lee emphasized the need for consistent messaging across all channels to reinforce brand identity.
- Social Media Performance
- Michael Adams presented the latest social media analytics, showing significant engagement growth on Instagram and LinkedIn.
- The team discussed strategies for improving performance on other platforms, such as Facebook and Twitter, where engagement has been lower.
- Emily Brown suggested experimenting with different content formats, including live videos and interactive polls, to boost engagement.
- Budget Allocation for Digital Advertising
- Jessica Lee reviewed the current budget for digital advertising and proposed reallocating funds to high-performing channels.
- The team agreed to increase spending on Google Ads and Instagram ads, while reducing spend on underperforming platforms.
- Sarah Miller will update the budget and track the impact of these changes on campaign performance.
Next Steps:
- Emily Brown: Finalize the product launch plan and begin executing the teaser campaign.
- Kevin Smith: Lead the design efforts for the launch event and promotional materials.
- Laura Green: Develop Q4 content and coordinate with the design and social media teams for consistent messaging.
- Sarah Miller: Adjust the digital advertising budget and monitor performance metrics.
Next Meeting:
Date: September 19, 2024
Time: 3:00 PM – 4:30 PM
Location: Marketing Department, [Company Name]