1.1 Business Overview
The Business Overview provides a brief description of the business, including its mission, vision, and core values. This section should be concise, summarizing the essence of the business in a few sentences.
1.2 Value Proposition
Explain the unique value proposition that the business offers to its customers. Highlight the main product or service, how it solves a problem, and why customers should choose it over competitors.
1.3 Target Market
Identify the primary target market, including key customer segments and their needs. This section should provide a snapshot of who the business serves and the market opportunity.
1.4 Revenue Streams
Outline the primary sources of revenue for the business. Include details on pricing strategies, sales channels, and how the business plans to generate income.
1.5 Cost Structure
Summarize the major costs associated with operating the business, including fixed and variable costs. This section should provide a high-level view of the business’s cost management strategy.
1.6 Key Metrics
Identify the key metrics that will be used to measure the business’s success, such as revenue growth, customer acquisition, or profit margins. This section should focus on the most critical indicators of performance.
1.7 Milestones
List the key milestones the business plans to achieve, such as product launches, sales targets, or market expansion. Each milestone should be brief and focused on essential achievements.
1.8 Funding Requirements
If applicable, include a brief section on funding requirements, specifying how much capital is needed and how it will be used. This should be concise and to the point.
1.9 Appendix
The appendix may include supporting documents such as brief financial summaries or product descriptions that help clarify the One-Page Business Plan.