43+ Sample Business Introduction Letters

What Is a Business Introduction Letter?

A business introduction letter is an official document that is written by the founders of a brand new business or its employees to introduce their company to others. For the most part, the recipients of business introduction letters are other businesses. It is a typical intent for new companies to introduce themselves to others so that they can extend either a token of friendship or to possibly broker a deal for an eventual partnership contract of some kind. Although direct mail is still something that many businesses make use of, it must be said that the continued growth of email is also worth considering. According to Wordstream, around 26% of small to medium businesses utilize email marketing for sales, but only 7% make use of email as a tool to build their brand. In addition to that, it has also been revealed by Statista that by 2018, the number of worldwide e-mail users has amounted to 3.8 billion. By 2023, that number is expected to reach 4.4 billion users.

The Elements of a Business Introduction Letter

Wherever you may decide to look, there is no escaping the fact that business letters like an introduction letter are going to come with various basic elements. Without these elements, there just won’t be enough material to make these documents effective in any shape or form. Those who are new to the topic of business introduction letters may want to take a closer look at the basic elements. Without further ado, look into this shortlist, which contains a brief but detailed description for each element.

Date: This is going to be placed at the top part of any business introduction letter’s page. It is a critical element that reveals when the document was originally sent, and this is something that can be kept for future reference.Inside Address: This element will make up a person’s exact street address, the city, the state, and the zip code. Details like these need to be as accurate as possible since inaccurate or misspelled addresses may lead to delivery problems. As a result, the letter wouldn’t generate the desired response.Proper Salutation: A salutation is a formal way that the letter’s recipient is addressed. Two common phrases would be ‘To whom it may concern’ and ‘Dear.’ Take note that many have sensitivities as to what name is utilized in addressing them, so caution must be exercised.Body of the Letter: This would be the element where most of the letter’s content is found. It also explains in great detail the many aspects of what you want to communicate to the recipient.Complimentary Close: This element is where one can summarize the gist of the letter and include things like CTAs. It is also meant to provide the letter’s reader with a heads up that the document is already coming to a close. Extra contact details may also be provided in this section of the letter.

How to Write a Business Introduction Letter

Business owners who need to reach out to others for any kind of reason won’t be satisfied to just learn about the elements. Finding the right method to create a business introduction letter is crucial for this kind of task. Although there are always templates around that one can readily make use of, there is much to be desired concerning the actual step-by-step process. Those who want to start from scratch can rely on the following instructions, which will guarantee an easy, hassle-free experience.

Step 1: Start by Including Your Name, Address, and Contact Details

The first step that you need to take with the creation of a business introduction letter is to enter your own details. You will find that this can be quite similar to other business-related letters, such as sales letters, for example. On the upper left side of the document, include these details in the order of your name, your address, and then your contact details. For the contact details, you may just leave your email address. Alternatively, if you prefer to use the address of your company’s headquarters instead of your home address, then be assured that it is also considered acceptable.

Step 2: Place the Date

Once you are finished with your own details, the next step would be to include the date when the letter was written. Write it just below your contact detail and right above the soon-to-be added details of the recipient.

Step 3: Include the Name, Address, and Contact Details of the Letter’s Recipient

The third step will involve you writing down the name, address, and contact details of the person intended to be the recipient of your letter. Be assured that the same rules from your own sender’s details will still apply here. In the event that you do not have anybody specific in mind, you may use the name and address of a company instead. The company email can also be a substitute for the recipient’s personal email. Make sure that you get all of the details right here so that it will be smooth sailing from here on out as far as the delivery is concerned.

Step 4: Include the Salutation

Now that the sender and recipient’s details are out of the way, you may begin working on the letter proper. Kick things off by writing your salutation. If your intended recipient is someone very specific, it is best to go with ‘Dear…’ and then follow it up with their name. Details like ‘Mr.,’ ‘Ms.,’ or ‘Mrs.’ are also incredibly important and must be used when necessary. Should you be in doubt regarding who exactly to address, then you can just make use of the ‘To Whom This May Concern’ phrase.

Step 5: Begin the Body of Your Letter

The fifth step would be the beginning of your letter’s body. You may choose to spare no detail for your first few paragraphs, or you can just go for a summary of the gist in the event that you have more than a single thing to share. Be mindful of your letter’s tone when coming up with the body. Remember that you want to build a genuine connection with your reader and that isn’t going to happen if the reader does not get comfortable or feels offended by what has been written.

Step 6: Write the Closing Statements

The closing statement is where you need to wrap everything up. Be sure that you’ve made all the points you needed to make before reaching this part of your letter. If there is a need for it, there is where you can leave behind other contact details for your recipient to reach you with. A call to action can also be included here, although that is going to depend on what your topic is about. The closing statement can be as long as a paragraph or it can be something quick and short, like two sentences.

Step 7: Leave Your Name and Signature

The very last step would be to include your name at the bottom with some space between it and your closing statements where you can affix your signature. After taking care of that, you may proofread your work and have it printed out once you are fully satisfied with the letter.

The Dos & Don’ts of a Business Introduction Letter

So now you’ve come to the part where being knowledgeable of the basic elements or the steps just won’t cut it. Although those are very helpful, one can always make use of certain tips regarding the many dos and don’ts of business introduction letter writing. By looking into each of these tips and taking them to heart, both experienced letter-writers and complete novices alike can readily avoid any of the common pitfalls whilst taking their document’s quality to the next level. Take the time to reach each dos and each doesn’t to see how they can contribute to your overall success.


Do write the letter with its intended reader in mind.

For more than one reason, it pays to know your audience. If you do not, then you will find that the act of writing an effective business introduction letter will be much harder than expected. For example, if you aren’t aware of your audience’s lack of knowledge concerning a topic’s jargon, then your use of jargon will be lost on them. Similarly, if you aren’t aware of what they want or need, then genuinely connecting with your readers will seem like an unlikely outcome. Take time to know your readers and tailor your letter’s content around this knowledge for greater odds of succeeding.

Do keep the language as simple as it needs to be.

There are many that will not fault you for the use of jargon. Nor will people be too surprised if your tone becomes a bit ‘flowery’ from time to time. Yet it bears repeating that the best outcomes are derived through the use of simple languages. Your audience will appreciate it because reading such a letter will require less effort on their part. The easier you can make things for them the better since they will be much more engaged with your letter and you won’t have to worry about the readers being turned off or confused by what has been written.

Do ensure that your letter is as structured as possible.

Part of what can make a business introduction letter easier to read would be the matter of its structure and organization. It can be easy for people to ramble on, even on paper. But remember that your readers may not have the time nor the inclination to sort through your thoughts when they read your letter. So make things easier for them once again by having an organized structure in place for your letter.

Do write with the appropriate tone.

Remember the part where knowing your audience is crucial? Well, let it be said that when writing for those whom you already have a friendly relationship with, you can get away with the use of an informal tone. However, that is where the acceptability of informality ends. For any other circumstances, a formal tone would be the most appropriate choice. That is especially true during situations where you cannot be a hundred percent certain of how the reader may receive or interpret your writing. Play it safe by maintaining a tone that is formal and respectful.

Do save your best letters as potential templates.

You may end up writing even more business introduction letters, or any other similar document, in the future. To make sure that you no longer need to start completely from scratch, it would be wise to keep a copy of what you think are your best letters. Those can be used as potential templates going forward, making future endeavors much easier and faster for you.


Do not be too reliant on grammar checking software.

Many of us are developing a certain level of reliance on grammar checking software, but those things can be far from one hundred percent accurate. Even though you can count of them to help you pick up on a few minor spelling or grammar issues, there are still going to be mistakes that the human eye can detect more accurately. If you do not want to proofread your letter on your own, then it would be a wise idea to ask someone you trust to do it for you. Even doing a bit of practical proofreading and the use of grammar checking software can lead to better results provided that they are used in conjunction with one another.

Do not use sarcasm.

A written letter is a far cry from your usual verbal conversation. Sarcasm is something that is normally given away by how a person delivers the line, along with the tone of voice. Always remember that these are lost qualities when it comes to non-verbal communication. Quips that may be funny to you in your head as you write it can come across as rude, serious, or anything else that the reader misinterprets it as. You do not want to cause offense unintentionally, so it is better to leave sarcasm out of any business introduction letter that you are writing.

Do not be careless with specific details.

Accuracy is an important part of writing a successful business introduction letter. For example, you may be addressing the letter to a male executive, but instead of writing ‘Mr.’ on the document, you wrote ‘Mrs.’ by accident. Although that is a pretty innocent example, it still highlights the importance of not being careless even with minute details. Always double-check and proofread your letter before sending it out so that you can avoid mistakes like this one.

Do not neglect CTAs whenever they prove necessary.

A call to action, often shortened to CTA, is something that many prefer to include towards the end of the letter for various reasons. For example, you may have decided to pose a question on the document. To get the answer you need, be sure to close with a call to action so that your reader will be prompted to respond to you in due time.

Do not be unprofessional.

This last bit can be seen by some as an overall combination of the many tips that have been given so far. Being professional can include making sure that the facts you have included in your writing have all been double-checked for accuracy. It also means making sure that you didn’t include anything that could be misconstrued as discriminatory or offensive. Another thing would be to make sure that you do not come off as critical in any shape or form in the letter. These, when combined into one document, can contribute to the overall professionalism of your efforts and must not be neglected in any shape or form.

As with a wide variety of official business documents, a business letter introduction clearly has a lot just bubbling beneath the surface. Anybody who thinks that it is as simple as it seems may now be expected to think otherwise. With that said, one thing that is worth remembering after all this is the fact that there are multiple online resources for people to use. Those who do not want to start from scratch can always look into company introduction letter templates in the same way they can find business plan templates, marketing plan templates, and other related documents. Just remember to edit the pre-existing content before printing it out.