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What Is a Persuasive Essay?
A persuasive essay or also known as the argument essay is where you try to persuade the target audience that your idea is more factual and effective than the idea and opinion of other people. This will generally require an individual to think things through and use the science of deduction in order to convince others to agree to your point of view and give consent to what your plan of action is. This type of writing is formal and mostly used in non-fiction. However, creative writers also use this technique in order to keep the avid readers addicted to the storyline.
Key Elements That Are Included in a Persuasive Essay
Step By Step Process in Writing a Persuasive Essay
Step 1: Select an Influential Topic
Before starting any kind of writing it is important to have a topic. Fully knowing and understanding the key points of your topic will make the next step easier and faster.
Step 2: Who Will Be the Target Audience?
After choosing the topic, it is important to know who your target audience is. This must answer 3 main questions. Who will benefit from this study? Who will be the main readers? Who do I need to persuade? After answering these questions the next step will be greatly enhanced in terms of quality.
Step 3: Finding Legitimate Research Materials
Now that you know what the main topic is and who the main readers will be, it is time to try to persuade them by finding credible resources. In order to convince them that your point of view as well as your course of action is more truthful than that of the other research, you will need concrete pieces of evidence and several examples. It is important not to focus on one source only. Look for multiple supporting facts and details. This will prove that you are claiming is legitimate. This will also convince others easier.
Step 4: Follow the Given Essay Outline
With the help of the templates available above, it will be easier to create a persuasive essay. Input all your research and findings. It is important to rank them in order and start from the least important. However, it is important to prioritize research in the more substantial sub-topics over the minuscule sub-topics. It is important to properly integrate the supporting details to avoid confusion. As for your counterargument, make sure that you will be able to prove their claim wrong. This will be an important step in persuading the target audience to side with you.
Step 5: Review and Revise
Before submitting or publishing the essay, it will a smart thing to proofread the document first. Make sure that there are no errors, no matter how small they are. This will reflect on your integrity and reputation.
What to Keep In Mind When Writing a Persuasive Essay?
Here are the tips and techniques for writing an effective persuasive essay.
What Are the Different Appeals in Creating a Persuasive Essay?
According to excelsior.edu, there are mainly 3 different appeals in a persuasive essay. These can also be referred to as the 3 pillars of persuasive communication. An appeal is an approach to how you will try to persuade your target audience.
Ethos is a Greek word that means character. In order to persuade readers with an ethos, you have to prove that you are trustworthy. In order for them to acknowledge a piece of writing, they must first acknowledge the writer. People will believe faster if the author is someone to whom they can trust. A question that comes to mind of most readers of a persuasive essay is why should I believe you. This will be your main problem when using this kind of approach. Do not worry, even if you are not a widely known writer, you can still make use of this approach. The challenge is that you need to make readers believe readers that you are correct from a moral point of view. You can make use of your qualifications and state that a lot of people trust you. This can also be called the appeal to ethics.
Pathos is a Greek word that means experience and suffering. From that, we can tell that in order to persuade readers with this approach, we have to connect with them on an emotional level. Try to appeal to your target audience from an emotional point of view. Readers are likely to be moved or persuaded to whom they can relate. This is the main point of this appeal. This is an effective tool for some because in our society today, people often get carried away by their emotions. This can also be called the appeal to emotions.
Logos is a Greek word that means word or reason. This means that we have to persuade readers by the means of the science of thought and rational thinking. This is where your facts come in. In this kind of approach, it is important to make the most of your research. It is important to provide the readers with strong pieces of evidence and a solid number of examples. With this, they will know that your claims are legitimate. This way they will be persuaded to get on board with your point of view. This can also be called the appeal to reason or logic.
These appeals were based on Aristotle’s “mode for persuasion”.
What are examples of credible sources?
5)Interview with experts
6)Thesis or case study from a university
What are the 6 principles of persuasion?
Reciprocity – People do not like to feel obligated, that is why they reciprocate what others provide them. The main point of this is that we pay back others for what they are showing and giving us.
Scarcity – This states that the more unique something is, the more that people would want it. This is especially true in our society. People always want limited stock products to feel unique.
Authority – This means that we are influenced more by people who are widely known than those who are not. We tend to believe more in experts.
Commitment and consistency – This means that people like to protect their reputation and tend to stick by their decision. In the future, people will still commit to the decision they made before.
Liking – In psychology, this is one of the most common and heard topics. The liking principle states that we are easily convinced by the words of those people that we like and the people we idolize. The liking principle also states that we tend to like people better when they have the same goals as us and when they pay us compliments.
Consensus – The principle of consensus or also known as social proof states that people will follow what most people want and do. This is mostly true in our society nowadays. Most people just go with the flow and follow whatever it is that is trending.
These principles are based on a book entitled “Influence: The Psychology of Persuasion”. It was written by Dr. Robert Cialdini back in 1984.
What are the 4 main types of influence?
Negative – This is the most damaging. From the word itself, this type of influence has a bad effect on us.
Neutral – This will neither have a good and bad effect on us. However, people who have this influence do not maximize their potential.
Positive – Contrary to the negative influence, this will surely result in a good effect. People who have this kind of influence will result in a positive outcome for those who are around them.
Life-changing – This is the rarest of all types of influence. People who have this influence will permanently impact someone else’s life in a good way.
What is bandwagon advertising?
It is a technique that persuades people to get on board with their idea so that they will not feel left out.
In everything that we do, it is not always that we are favored by the people around us. With the help of an effective persuasive essay, we can convince people to believe the words coming out of our mouths. This is also the case in advertisements where we are influenced by big companies to buy their product. With enough knowledge of persuasive communication, we too can influence others to agree with our point of view and make them buy our claims.