Types of Flyers

Print marketing is one of the many marketing mediums that businesses use to boost their client base, make special announcements, and essentially promote anything that they have in-store for their general market. However, not a lot of people seem to realize how each type of flyer is designed for a specific purpose. While creating an attractive flyer may be a graphic designer’s line of expertise, choosing the right kind of flyer to print for your brand is solely up to you.

According to Format and Layout

The following types of flyers are categorized based on the size of their layout.

Pamphlets: Also known as leaflets, pamphlets are typically printed on regular quality paper for easy distribution. They are the cheapest ones to use for advertising purposes, particularly for brands that need a channel to communicate information or arguments about a particular topic. Posters: Although referring to posters as a kind of flyer might seem debatable, they can still pass as one due to how they are used to carry a message across to a target audience. Posters are designed to be attached to a vertical surface for passersby to receive information with a single glance. Thanks to their large layout size, there’s enough space for you to display information, images, and different forms of infographics in one medium. Handbills: Contrary to posters, handbills are basically leaflets but with very little text printed on them. They are relatively smaller than the standard flyer, which makes them perfect for mass distribution along with newspapers, magazines, and other publications. This can be used to create a buzz surrounding an upcoming sale, movie release, or store opening.

According to Their Intended Usage

Below are the types of flyers classified according to the purpose intended by the company or brand producing it.

Handout: A handout refers to an item given freely to an individual or organization in need of it. Since flyers are lightweight and tangible in nature, they are often handed out to random passersby in public venues. This could be during a convention, trade show, conference, or any crowded event or location. Response: Response flyers are designed to answer common questions and inquiries that customers might have regarding a product, service, or brand. This can help you turn a lead into an actual consumer after they have shown interest in your offers. Check Out: These are the flyers you’re likely to find on the countertops or side racks of a retail shop. They are mainly designed to attract first-time customers who want to learn more about your products and services without having a salesperson talk about it from hours on end. Direct Mail: To help expand your reach and gain recognition for something that was once deemed unfamiliar, mailers are sent directly to prospects and customers to keep them in the loop of things. This will let your customers know about additional features that have just been introduced by your business in which they have little to no knowledge about.

Flyer Samples

Browse through these samples to see how flyers are designed for different intentions.

Why Flyer Distribution Is Still Effective

Flyer distribution is one of the oldest marketing methods to ever exist. Despite the innovations of the digital age, flyers have managed to withstand the test of time as an effective promotional tool for any type of business. Good flyer designs have the power to generate a desire among buyers to purchase a product or service through a strategic mix of text and graphic elements. Its low advertising expense, speedy lead generation, immediate response, and targeted essence are just some of the reasons why flyer distribution continues to be a preferable marketing option in the industry.