Definition of Digital Marketing

Digital marketing refers to a modern means of marketing that uses electronic channels such as mobile phones, display advertising, and the Internet to promote a product, service, or brand. Similar to print marketing, it gives you better exposure for prospects to see you, to learn more about you, and to even ask questions to widen their knowledge about you and your offers. Online marketing, social media marketing, and mobile marketing are the three major components of digital marketing that has helped many businesses grow their client base.

 

What Are the Benefits of Digital Marketing?

Digital marketing is noticeably growing in popularity due to its ability to engage audiences and generate more leads through widely accessible platforms. The interactive nature of digital marketing has paved the way for better connections between a business and its target audience. The list that follows states other reasons why digital marketing can be beneficial to your business.

Measurable results: It’s impossible to effectively measure the number of people who have looked at your poster or billboard at any given instance. But with digital marketing, web analytics and other online metric tools have made it easier to establish the effectiveness of a campaign. This has even allowed marketers to see how much money they make from each digital strategy that was implemented. Global reach: Since this is something that takes place online, digital marketing enables businesses to find new markets from different regions you never knew existed. Being able to trade globally for only a minimal investment can be good for small businesses that seek international recognition. Social currency: Another advantage of digital marketing is how it lets you design engaging campaigns using rich media content. Becoming viral is just one of the things that every marketer aims for when creating their campaign. When a photo or video is passed from user to user, the business increases its exposure and strengthens its brand awareness. Easy to optimize: As soon as you spot something that isn’t doing you any favors, changing it will be as easy as pie. Exploring various methods as you carry on with your operations may seem like a risky move, but it can help you measure and implement the best option moving forward with your campaign. Higher conversion rates: Unlike most forms of traditional media, your online customers are only a few steps away from completing a transaction. Instead of calling a phone number or driving down to your retail outlet, you can use email marketing to direct consumers to your website to make a purchase or learn more about your company. Being given the opportunity to browse a website at the comfort of your own home creates an experience that increase the likelihood of impulse buying.

Digital Marketing Samples

Learn about the fundamentals of digital marketing with the samples below.

Getting Started

Starting your own digital marketing campaign is always the trickiest part. Fortunately, it’s fairly easy once you’ve understood the basic principles of this type of marketing.

The first thing you would need to do is to clarify your goals. Your approach to digital marketing may vary from that of another, depending on what you want to achieve with your campaign. Next, identify who you are marketing to. Different consumer personas require different tactics, given how there are multiple factors to consider from every demographic. By understanding their wants and needs, you can develop a strategy that targets a specific type of audience. Lastly, determine what your customers are worth and how much will be spent to obtain these goals. Although estimations are hard to rely on, they do offer a glimpse of what you need to produce by the end of a specified period.