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The Importance of Brochures to Your Business
We often question whether print advertising is still a good option for marketing, especially with the presence of its digital counterpart. Radio, television, social media, and the World Wide Web have all contributed to the gradual change in marketing strategies and consumer preferences. The Internet helped pave the way for cost-efficient opportunities for businesses of all kinds to invest in, which makes it even more difficult for some business owners to decide whether print materials are still as valuable as they were in the past.
But without a doubt, the answer is yes.
Along with your digital marketing efforts, business brochures play an integral role in branding. Think of it as a book that educates readers about a particular topic in such a way that could easily be comprehended by the average person. It’s a piece of literature that discusses your products and services in a detailed manner for an audience to grasp. Unlike the banner ads we find online, brochures are a tangible medium that customers can take with them as they go. Putting the face of your business on the palm of their hands will remind them of your products and services in times of need. This allows you to reach out to new customers while also expanding your company’s visibility. You can hand them out during conventions, trade shows, meetings, and other networking opportunities to connect and engage with prospects following an encounter.
Brochures and Flyers—What’s the Difference?
Knowing the perfect time to use a brochure as opposed to a flyer might be the least of your worries, but you’d be surprised by the difference it makes to your marketing campaigns. Brochures and flyers are exceptionally good at different kinds of marketing strategies, but there are various considerations that must be looked into for you to determine the most effective channel to use.
The difference between a brochure and a flyer lies in their physical appearance and intended purpose. Flyers, for instance, are used for conveying short and concise messages. They typically come in a single sheet of paper that may be printed on one or both sides for short-lived promotions. Flyers are a common choice for small businesses that don’t have a lot to spare with their marketing budget. But because flyers tend to have a shorter lifespan compared to most print formats, the use of durable materials is highly encouraged for longevity.
Brochures, on the other hand, usually have multiple panels comprised of large chunks of texts. These are often used as reference materials for customers and employees to use during a pitch. You can even use it to close a sale following a discussion with a prospective buyer. Keep in mind that conversions play an essential part in generating sales. Businesses can greatly benefit from a brochure because it helps showcase a product and highlight its specifications with clarity. Having a printed reading material in place can be useful for shoppers who are always on the go.
Although they both possess varying characteristics, brochures and flyers are important marketing tools that offer certain advantages to your campaign. Understanding what and when to use a specific print material is sure to benefit your business one way or another.
Samples of Business Brochures
The following samples are brochure designs from different businesses in the industry.
Audio and Video Product Brochure
Advertise your audio and video equipment with a brochure.
Automotive Product Brochure
Allow customers to browse through your brochure to fulfill their automotive needs.
Brand New Product Brochure
Showcase your latest product releases through a captivating brochure.
Camera System Brochure
Let customers know more about your current range of products with a brochure.
Car Series Brochure
Launch your latest car series in style using an eye-catching brochure.
Casual Clothing Brochure
Design a brochure to lay out a colorful clothing collection for shoppers to find.
Classic Furniture Brochure
Feature your stunning furniture items in a brochure.
Classy Car Launch Brochure
Capture the attention of car enthusiasts everywhere with a lovely brochure.
Clothing Label Brochure
Start your clothing business with a brochure as your main marketing tool.
Combined Products Brochure
Tell people about your products by featuring them in a brochure.
Commercial Kitchen Equipment Brochure
Draw traffic to your website and store with the help of a brochure.
Communication and Hearing Protection Systems Brochure
Introduce your latest communication systems to buyers with a detailed brochure.
Document Systems Product Brochure
Promote your new product releases to shoppers using a brochure.
Electric Car Brochure
Share your latest innovations to your target consumers through a brochure.
Electronic Materials Brochure
Impress customers by designing a brochure to present your business items.
Electronic Product Catalog Brochure
Lure in online customers with the help of a product brochure.
Fashionable Sunglasses Brochure
Have customers choose from a selection of fashionable frames using this brochure sample.
Fashion Products Brochure
Sell fashion items with ease through a product brochure.
Fence Products Brochure
Make it easy for customers to navigate through your product offers using a brochure.
HD Theater Product Brochure
Utilize a brochure to feature your home theater products in an enticing nature.
Healthcare Plan Brochure
Encourage prospects to enroll in your healthcare plan through a brochure.
Satisfy a shopper’s kitchen needs with a professionally designed brochure.
Lavish Bridal Brochure
Get inspired by this brochure design to help bring a bride’s fairy tale to life.
Lifestyle Product Brochure
Offer readers a walkthrough to a healthy lifestyle using this product brochure.
Lighting Products Brochure
Showcase your conventional lighting technologies to shoppers using a brochure.
Luxury Watch Brochure
Indulge shoppers in a world of luxury with a striking brochure.
Mechanical Products Brochure
Demonstrate the use and care of your products in an informative brochure.
Medical Equipment Brochure
Elaborate the specifics of your medical equipment through the contents of your brochure.
Mobile Application Brochure
Promote your newest mobile app by discussing its features in a brochure.
Mobile Furniture Brochure
Help business owners find what they need by using a brochure to exhibit your products.
Modern Car Brochure
Catch the eye of a passerby using a modern car brochure.
Motor Cars Brochure
Feature some of your best motor cars in the content of your business brochure.
Multifunction Printer Brochure
Show customers how you can solve their printing problems through a product brochure.
Music Products Brochure
Attract aspiring and professional musicians to your products using a brochure.
Outdoor Fireplace Brochure
Design a brochure to leave a lasting impression with interested shoppers.
Phone System Brochure
Educate readers on your system offers via a product brochure.
Photo Product Brochure
Create a brochure to guide customers in using your products.
Power Meters and Sensors Brochure
Indicate the specifications of your product in the contents of a brochure.
Power Products Brochure
Guide customers in selecting power products to suit their test and measurement needs.
Print and Packaging Brochure
Detail your print and packaging services for customers to refer to using a brochure.
Talk about your printing products in a brochure to interest and engage potential buyers.
Printing Product Brochure
Tell a story about your printing products through a printed brochure.
Professional Microphone Brochure
Sell your newest product to prospective consumers with the help of a brochure.
Single-Use Digital Medical Product Brochure
Coax customers into buying your latest innovations through a brochure.
Solar Product Brochure
Enlighten readers by using a brochure to talk about your product.
Superior Cabinets Brochure
Create a showroom of your newest cabinet range with the help of a brochure.
Surveillance Solutions Product Brochure
Give readers an overview of your surveillance solutions through a product brochure.
Technical Instrument Brochure
Hand out custom-made brochures to prospects with the help of this sample.
Technology Product Brochure
Put the details of your products in an attractive brochure for customers to grasp.
Tire Service Brochure
Describe the plans offered at your dealership by using a brochure to deliver your message.
Tips for Writing Effective Brochures
Drawing the attention of prospective customers might seem easy with a charming layout, but what about the written content of your brochure? The primary objective of a brochure is to get and keep customers through a convincing message. It’s a sales piece designed to provide potential customers with information regarding a particular product or service offer. But writing a brochure requires more than just a good pitch, as you also need to make sure that what you say is relevant to what your readers are searching for.
So to help you create a brochure that’s worth one’s time and attention, let’s look into a few techniques to help increase brand exposure and boost sales.
FAQs about Brochures
Here are some commonly asked questions about brochures.
What is the standard size of a brochure?
Brochures come in various sizes. The size that you pick for your brochure usually depends on the purpose and length of your content. The most popular brochure size is the 8.5” × 11”, letter size, as it offers enough room for both visual design and detailed text. This brochure may be folded into different panels to divide your content into multiple sections. Product and service information may be enclosed in a half-fold, trifold, Z-fold, gatefold, or French fold, depending on the amount of space needed to lay out its content. Be sure to have a plan and a goal in place prior to finalizing your brochure size to ensure that it’s enough to get your message across.
What kind of paper is used for brochures?
There are two main types of paper weight to choose from: paper stock and card stock.
Brochures that are carried around and handed out personally are usually made from paper stock. It’s a lightweight material that’s inexpensive to produce in large volumes. It’s also easier to fold and mail to your prospects and customers whenever you have a new product to launch and want the public to know about it. Card stock, on the other hand, is thicker than the average writing paper. This makes it more durable than the previous type for a long-lasting function. And because they have higher quality, you can send these brochures to people from your mailing list without an envelope. You don’t even have to worry about unwanted folds and crease lines from damaging the final product of your brochure.
Brochures are an integral part of a company’s multi channel marketing efforts. In spite of the rising popularity of various online marketing initiatives, a well-designed brochure continues to be one of the most effective printed marketing tools to ever exist alongside other traditional mediums. Not only does it tell consumers about your brand, but it also helps sell and upsell your product offers to the public.