Definition of Brochure

A brochure is a print publication for advertising that is commonly used to help highlight the benefits, products, and services of a business. This enables the advertiser to introduce a company or organization to members of the public who might be interested in what they have to offer. While many large businesses use brochures to market their brand, they can still be valuable for small companies seeking for an affordable promotional tool. Brochures are typically distributed along with newspapers and magazines, handed out personally in public areas, or placed in racks in visible locations.

Business Brochure Samples

Check out these brochures to see how you can advertise your business to the market:

The Purpose of a Brochure

Every brochure should be designed with a clear marketing goal in mind. It may act as a reference on the function of a product or its technicalities for prospects to grasp. It is also designed to support a unique selling proposition by establishing credibility and overcoming any objection that consumers might have against the offer. This should make it possible for the business to generate leads in order to boost traffic and increase sales for the success of the campaign.

However, it would be difficult for a brochure to accomplish the said objectives without the right contents. While you can easily visualize how you want your business brochure to look, you must also focus on engaging your readers with a message that is of value to them.

What Information Is Found in a Brochure?

Brochures play a significant role in the marketing aspect of a business. You can use a brochure as part of a direct marketing campaign or as a presentation medium for your sales team to use while pitching a product or service to prospects. Designing a marketing strategy with the use of brochures may come as a challenge for most advertisers, which is why it is important to know what to include in a business brochure prior to beginning your quest.

Company Profile: Company information is a crucial factor for customers. Not only does it demonstrate your capacity as a supplier, but it also provides assurance to customers who want to make sure their suppliers are able to provide reliable products and quality service. Thus, it’s always a good idea to define the skills and qualifications of your company in its years of experience. Industry credentials, manufacturing resources, and production capacity are just a few of the things that readers will possibly look for in your brochure. This should give customers an idea of what you stand for and what you are capable of delivering.Product Information: Many customers request for brochures to obtain detailed information on the products they are interested in. This makes it easy for consumers to compare the specifications and performance of competing items in order to pull them out of the dilemma they’ve been stuck in. Most business brochures feature an image of the product together with a brief description and detailed specifications. This enables the customer to gain a better knowledge of the offered product.Case Studies: With the prevalence of false advertisements and exaggerated commercials, it can be difficult for companies to earn the trust of their consumer market. This is a major reason why case studies are used to add credibility to one’s claims. From cost savings to improved performance, this describes the personal benefits that consumers may acquire with the said product or service.Support Information: Customer service does not end even after a person has purchased your product. You need to let your audience know about the support you provide before, during, and after a sale. This includes the installation, training, and maintenance services required for the product to continue functioning effectively.Contact Details: Always remember to include your contact information for when customers might need to reach you. Your street address, phone number, email, website, and social media handles need to be correct and updated at all times to let customers know where to purchase your products and raise their concerns or inquiries to.