Definition of a Questionnaire

A questionnaire is a research instrument designed to extract specific information from respondents through a series of questions. Think of it as a written version of an interview. Questionnaires offer a relatively inexpensive way of obtaining large amounts of data from a group of individuals. They are used for the purpose of gathering data, making data comparable and amenable to evaluation, and minimizing the likelihood of a biased outcome. Data is collected a lot quicker because the presence of the researcher is not needed during the time of completion. This is an efficient technique for researchers who have a lot to cover within a limited time frame, especially when one-on-one interviews would seem impractical.

Key Elements of a Questionnaire

The number of questionnaires developed in different fields of research has visibly increased in recent years. That’s because questionnaires are essential for gaining key information on a matter, whether it relates to a business, academic, or creative expertise. The following items refer to the general components found in a well-constructed questionnaire:

Introduction Content: Most survey questionnaires start with a cover letter as an introduction to the main content. Here, researchers express their intent to conduct the survey, followed by instructions on how each question must be answered. It’s also important to include your contact information and privacy notification, especially if the questionnaire tackles a sensitive topic that may affect a respondent’s personal image or reputation.Colors and Logo: This is particularly noticeable in questionnaires designed for a corporate-based survey. Keep in mind that some questionnaires are tailored to acquire personal data from a respondent. In such cases, establishing credibility is crucial in obtaining the right information. Branding your survey design might be the last of your priorities, but it’s definitely something to remember.Survey Content: The primary content of your questionnaire pertains to the actual questions being asked. Close-ended questions can take the form of multiple choice, yes/no, or rating scale. You do have the option to use one or a combination of the different question types, depending on what you want the data to look like or do. Be sure to go straight to the point with your questions and avoid using jargon, slang, or acronyms for respondents to grasp.Survey Finish Option: Decide how people should act once they have filled out the questionnaire. You can lead them to a website, a retail outlet, or even to one of your salespersons. You can also end the questionnaire with some final information on the matter along with a few words of thanks for the time that was rendered for its completion. Demonstrating proper etiquette is vital so that respondents may feel valued and willing for the next time you find yourself in need of their help.

Professional Questionnaire Samples

Below is a collection of questionnaire samples used in the fields of business, healthcare, and academics.

At the end of the day, you’re likely to have your own interpretation as to what constitutes to a good questionnaire. What matters most is your ability to design a questionnaire that will help accomplish your research objectives and provide complete and accurate information relevant to your study. This allows you to make a sound analysis and interpretation based on the findings generated from the survey questionnaire.