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Membership Cards: What Are They?
Businesses and organizations issue membership cards to show that a person is a part of a group and is eligible to receive the benefits that only members have the privilege of obtaining. Many establishments incorporate this approach into their marketing efforts to not only reward their customers but also to gain their loyalty. It’s a strategic means of reminding customers of your business through exclusive promos and limited-time offers that you know people can’t always resist.
Five Industries That Benefit from Membership Cards
While loyalty programs may not seem practical for all, we can’t deny the benefits they bring for businesses in every industry. This approach works for various reasons, and it all depends on how well you execute your strategy to engage more consumers. To learn more, let’s discuss how some of the most common industries optimize customer memberships in the section below.
Health & Fitness
Getting fit goes beyond just losing weight. You can change your diet and improve your eating habits all you want, but even that won’t be enough to keep you on the right path to a healthier you. Many studies prove that a proper diet goes hand in hand with an active body. That’s probably why gym attendances tend to skyrocket during the first few months of the year, right when the festive season comes to a close.
But things like this require commitment, which explains why many experts believe in the magic of gym memberships. In a report released by Statista in 2018, fitness centers reached a total of 60.87 million club memberships across the United States beginning from the year 2000. The International Health, Racquet & Sportsclub Association (IHRSA) also discovered 183 million health club memberships globally in 2018. The numbers speak for themselves. Apart from motivating customers to workout regularly, gym memberships also help fitness centers and health clubs secure continuous cash flow.
It’s common for financial firms to pair up with local businesses in an attempt to build customer retention. You can gear your membership program toward discount vouchers and cash-back options that you know consumers will find useful. For example, guests who pay with their card instead of cash to book a hotel room can take advantage of the 10% discount that comes with this payment method. It’s a simple marketing strategy that you and your partner can both benefit from.
Food & Beverage
Need your daily caffeine run? Starbucks makes sure cardholders get the VIP treatment with its specialized rewards program. As if free coffee and tea refills aren’t enough, you might even get a free slice of cake for your birthday. Many restaurants, cafés, and fast-food chains offer similar loyalty perks that help draw repeat customers to their establishments. Apart from getting free treats, members can also benefit from convenient payment methods, additional reward points, and personalized newsletters. There’s more focus on giving members the ultimate customer experience that may help increase sales and loyalty to your business.
Entertainment & Leisure
There’s something about being the first to get your hands on an item before everyone else does that entices most consumers. Members of a program can get exclusive access to events, drinks, movie screenings, content previews, celebrity meet and greets, and other freebies that come with the membership. Spotify, for instance, offers ad-free music for its members, along with album previews and special promo codes to concerts and music festivals in collaboration with an artist. Those in the gaming industry may even enjoy early access and discounts for the latest releases in the tech world.
Retail & Wholesale
Have you ever heard about rebates when shopping? If the answer is no, you’re missing out on a sales promotion that could potentially lead to better sales and market visibility for your business. Many brands in the retail and wholesale industry know how important it is for customers to get the best deals in the market. It’s one reason why most companies offer rebates as a part of their membership programs. In addition to that, customers can also use their loyalty cards as debit cards for as long as they have enough points to complete a transaction. You can use this as an opportunity to boost engagement by offering extra reward points for members who take the time to answer your marketing surveys or talk about your brand online.
Why Does Your Business Need a Membership Card?
Many businesses fail due to weak customer retention efforts. That’s because acquiring new buyers can be more costly than trying to engage old ones. It’s no secret that membership cards can be an effective marketing instrument for companies searching for ways to build customer loyalty. And when you’re a frequent customer at a particular store, it only makes sense to yearn for benefits and privileges in exchange for your commitment to the business.
Here are several reasons to use membership cards for your competitive advantage:
How Do You Make a Membership Card?
Whether you want plastic cards, paper cards, or digital cards for your membership program, what’s important is that you know what information is essential for the card to carry out its purpose. You can opt to use a membership card template to get a head start in the design process, as long as you make sure to customize it according to your brand. Although its contents may vary depending on how you intend for it to function, a membership card generally consists of the following data:
About the Organization
Because these are cards designed to market your business, providing information about the company offering the membership only seems fair. It’s one way to highlight your business without shoving it down a person’s throat. Your company name and logo design, website address, and phone number must be visible in the card’s layout. The card design is not something you’ll want to overlook, either, as it can be a vital part of your company’s branding. That should make it easy for users to recognize as they reach out for the membership card at the checkout counter of your store.
About the Member
No two membership cards are the same. Each card comes with a barcode or number for reference to ensure that members can only qualify for their entailed benefits. Details such as the member’s name, birthday, and distinctive signature must also be evident in the front cover of the card. In some cases, you can also add a photo of the cardholder for identification purposes. Ensure that the member’s personal data remains correct, as misspellings and other typos may cause problems down the road.
About the Membership & Its Inclusions
There are many reasons for your business to start considering the use of membership cards to upscale its customer loyalty efforts. Everyone wants easy access to the finest goods and experiences that only a handful of people have the privilege of enjoying. Being handed a membership card is almost like being given a wealth of endless benefits, so it’s no wonder why customers yearn for it every time. So if you’re looking for a marketing ploy to get people hooked, you might want to consider using a membership card to add value for your customers.