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Ways to Effectively Advertise a Job Opening
Data from the United States’ Bureau of Labor Statistics revealed that the job openings in the country soared up to 7.3 million as of 2019 in spite of the economic challenges the United States is facing. With millions of career opportunities job seekers can choose from, how can you make sure that your job posting will reach its targeted audience? As an employer, you have to make sure that your job opening can attract the most competent candidates for the position. You don’t have to worry much about it, though. We will not let you go through the process blindfolded. Provided below are several ways that will help you effectively advertise your company’s job opening.
Local Newspaper: Even in this modern age, newspapers are still on the run in different corners of the world. According to the Pew Research Center, the estimated total daily newspaper circulation in the United States in both print and digital media amounted to 28.6 million for weekdays and 30.8 million for Sundays. Given that there are still people who read newspapers on a regular basis, posting your job vacancy through this medium can be more effective than you think it is. One of the advantages of advertising the job opening through a local newspaper is that it will attract more local candidates. Note that one of the factors job seekers consider when they apply for a job is the proximity of the workplace. For this reason, it would be best to start looking for candidates near your establishment.
Print Media: In a business’ competitive environment, print media have always been a company’s way to be a step ahead of its competitors. Aside from newspapers, print materials range from handy flyers to enormous posters. This type of advertising tool is not only suitable for promoting products and services to the target market. Employers can also utilize this to publicize a job opening. Print advertising is most effective if a company wants to recruit employees for manual labor, heavy industry, and service positions.
Social Networking Sites: Conventional ways paired with up-to-date methods in advertising a job opening will get the job done for the employers. That is why hiring managers or recruiters must also consider promoting the job vacancy on job boards or job posting sites. However, they should not limit themselves to one site only. The more websites they utilize, the more chances of getting the message across a wide audience.
Social Media: Many people, especially young ones, visit social media sites on a regular basis. Get to attract the most skilled and competent employee to work in your reputable company through social media. Three of the best online platforms you can make use of are LinkedIn, Facebook, and Twitter. When posting a job advertisement in social media, remember to keep it short yet include essential details such as the job title, location, and a call to action. You may also mention the benefits your company can offer to potential employees.
Referrals: Boosting your recruitment process does not only rely on enticing job postings on digital and print media. You can implement an employee recruitment program for your company in the pursuit of the greatest talent. When having this type of program, make sure that it will bring fun and excitement to everyone involved so that you won’t have a hard time convincing your current employees to participate. And what’s more convincing than great employee referral bonus incentives, right? Regardless of the recruitment referral program you implement, remember to keep it simple, realistic, and specific.
Compelling Advertisement: No matter how many promotional tools you make use of in publicizing your job opening, all your efforts will be pointless if your advertisement is not as compelling as it is. If you are deciding to inform the public about a job vacancy through printed materials, see to it that it does not only have the necessary information but also a visually pleasing design. In addition, your advertisements should speak to the audience in a direct and clear manner. At first glance, they should already know that it is a job advertisement.
Advertising a job opening sometimes entails incurring costs, especially when you want the convey the message to a wider audience. However, it would also be less possible for employers to persuade potential employees to apply for the job vacancy if they don’t put much effort into promoting the job opening. That is why it is important to weigh your options in choosing the best communication medium to make use of in relaying the message to the public. Also, you don’t have to stick with one method in doing so, though. Just make sure to choose the one that will work best for your company.
What Information Should You Ask From the Applicants?
Saying that you have successfully advertised your job opening and there are already job seekers in your office, the question now is what crucial details should you ask from these candidates? How can you sort out the most suitable people for the positions offered? A company’s job application form will determine the fate of both the employer and the employee. When employers ask the right questions through the job application form, they get to collate factual information which will help them decide who will best fit the position. On the other hand, the answers an employee provides in the form will be one of the basis whether or not they will get the job. Listed below are the essential elements that should reflect on a job application form.
How to Efficiently Create a Job Application Form
Before applicants present themselves in an interview, they still have to accomplish the job application form for the employers. This document enables the human resource department to weed out unsuitable candidates; thus, speeding up the application process. However, a job application form might fail to serve its purpose if not created well. In this section, we have outlined a step-by-step guide you can follow for you to write a job application form that looks promising.
Step 1: Incorporate Your Company’s Branding
Although a job application form is not a promotional material, incorporating your company’s branding in the document will help maintain brand consistency. Moreover, it enables applicants to immediately recognize the company and gives them an avenue to know more about it. But how can you integrate your company’s branding in such a simple (and sometimes plain) material? Make use of headings. Just like a letterhead, the heading of the job application form should include the logo of the company, name, address, contact details, and website URL. Other than that, you can also make use of the company’s signature color in a subtle way like highlighting the different sections of the form.
Step 2: Save Time and Ask Relevant Questions
Aside from asking about the basic details of the candidate such as their personal information, educational background, and employment history, you can also ask questions which will help you filter out applications more efficiently. It can be a question that is closely related to the job position the company offers. Also, avoid close-ended questions as much as possible and remember to limit your number of queries so as to keep the willingness of your potential employees in vying for the job.
Step 3: Insert Signature Blocks
As previously mentioned, the last section of an employment or job application form is the certification. And for it to take full effect, the candidate needs to affix their signatures along with their printed name. That is why you should insert signature blocks in the job application form. An applicant’s signature on the form enables employers to verify whether or not the information written are correct. Furthermore, it grants the employers the power to terminate the candidate if he or she gets hired and the employer finds out that the details are falsified and inaccurate.
Step 4: Keep it Simple Yet Professional
If you are successful in advertising your job opening, chances are you will attract a number of job seekers. It means that there will be a lot of people who will read and fill-up the form. Which is why you must review the text you input in your document and make sure that it is free from errors. Then, take a look at the job application form and assess if it looks presentable and formal enough. Lastly, make sure that it is organized and the font styles you make use of are legible. Print it out and have it accomplished by the candidates.