What Is a Flyer?

A flyer can refer to several things. It could be a person or object that flies or a small handbill used to advertise a product or event. But when it comes to business communication, we turn our focus to the latter.

Flyers are paper advertisements that are distributed in public places with the intention of marketing a brand and its offerings. Many businesses and organizations use flyers to announce the opening of a new store, the launch of a product, special discounts and sales, as well as upcoming events in the area. Flyers typically vary in form and size depending on their purpose and course of distribution. You can hand them out in person, deliver them through direct mail, or hang them up in public areas. It’s best to choose a method that best suits your target demographic. As a well-received marketing device, it aims to provide a small amount of information to consumers at a low manufacturing cost.

The Benefits of Using a Flyer

Flyers are undoubtedly one of the most effective promotional tools in the market. Over the years, businesses have relied on flyers to endorse their products and services for the public to be aware of. Even with the widespread use of digital marketing, flyers continue to do wonders for a business and its sales volumes.

Let’s discuss the benefits of a sales flyer below.

It is an affordable marketing tool. One significant advantage of flyers is how they don’t cost much to produce. If you have the necessary home or office supplies within reach, you can print several copies of the flyer in just a few minutes. A lot of printing firms also offer great discounts for bulk production, which is a practical option for the mass distribution of flyers. It’s always a good idea for small businesses and startups to invest in flyer marketing in order to build brand awareness. It might seem like an old-fashioned approach, but you’d be surprised by how flyers are welcomed by everyday consumers. It produces instant results. Not only do you have to spend a fortune on a TV ad, but customers also need to wait around for your commercial to come onscreen. With flyers, you can turn prospects into actual customers right then and there through the message conveyed by the medium. Try handing out a few flyers to announce your end-of-season sale and see how shoppers react. Anything as tempting as the words “Sale” and “Discount” will be enough to drive foot traffic to your stores in no time. It acquires direct criticisms from consumers. Getting up close and personal with customers is best translated in a one-on-one exchange. When you distribute a flyer to someone in person, you get to hear the opinions and criticisms that consumers have about what you are selling and your method of doing it. You can learn a lot from what people have to say, which will positively influence your strategies and campaigns in the future. This also makes it easier to respond to common inquiries that shoppers would like to raise in regards to your products and services. It reaches a wider audience. While posters and billboards are known to be powerful channels, anything under the category of static advertising isn’t exactly a worthwhile investment for businesses that have yet to establish a name for themselves in the industry. Instead, flyers offer a better opportunity for you to expand your reach to different markets. This gives you the chance to share your business information with those who might not have the slightest clue about who you are and what you do. It is highly effective. Unlike something we see online or on TV, flyers are a good conversation starter between a prospect and a salesperson. It’s not unusual for the public to have their doubts about your products or services. To convince them otherwise, you can use a flyer to establish credibility and encourage further engagement. This offers a snapshot of what you have in store for consumers to remain enticed. That’s because flyers possess a persuasive and creative vibe that leaves an indelible impression for a potential sale.

49+Sales Flyer Samples

The following collection of samples are sales flyer designs of businesses from different industries.

Tips to Design an Effective Sales Flyer

Crafting a flyer is not rocket science. There a ton of ways to craft a flyer that will generate desired results for your marketing efforts, but what matters most is your ability to make a flyer that attracts attention and converts sales. To do so, here are a few points to consider when designing a sales flyer.

Function over form. It’s easy to get distracted with the design stuff of your flyer. But if we had to be realistic about it, people care more about what’s in the flyer as opposed to how visually attractive it looks. This doesn’t mean you can’t have fun with your flyer, but it does require you to pay more attention to the things that really matter. It should address common questions that people might have regarding the usage, features, and availability of your business offerings. Prioritizing function over form is bound to help you generate a favorable response from customers. Use a grid. The small amount of print space in a flyer makes it a challenge to design. One way to optimize space is by using a grid to lay out your text and graphic elements. A four-part grid is often applied to build the header, body, and base of the flyer. The balanced proportions of the grid will help organize your content for a minimalist outcome. You can also explore other grid layouts to find out what works best. Experiment with different looks. If you’re targetting a corporate group of consumers, throwing bright colors and novelties here and there isn’t the wisest idea. Business flyers must possess a subtle aesthetic to enforce a sense of professionalism. If a black, white, and grey palette is a bit flat for your liking, you can try adding a splash of bold colors. Mustard yellow and mint green are good options to keep your flyer from looking too bland. On the contrary, using a palette of complementary bold tones is great for making a statement. Colors have the power to set the tone of your flyer, so be sure to choose wisely. Keep essential information accessible. Flyers are meant to be informative. Although details are kept to a minimum, customers should find what they need with a quick glance at your flyer. Contact details and other key information must remain visible for readers to refer to when the time calls for it. Keep in mind that the visual aspect of your flyer can either prompt a person to read its content or throw it away. Thus, it’s important to keep your text readable by using the appropriate font size and typeface for both the heading and body of the material. Featuring images of the products being sold is also a clever way to capture a person’s attention and convert a lead into a sale. Make it approachable. Nobody wants to see a grumpy face on the cover of a flyer. You’d want to make a good impression by showing readers how satisfied the subject is with your product or service offers. If organizing your own studio shoot is out of the question, you can find a ton of stock photos online that don’t appear corny or forced.

FAQs about Sales Flyers

What is the difference between flyers and brochures?

Flyers and brochures are popular mediums in the world of sales and marketing, with a few attributes that help us distinguish one from the other. A flyer is best suited for small-scale marketing. It’s a cost-efficient way to get the word out about your products and services to a large number of people of a particular region. This is often used for handing out facts during a trade show or making announcements about product launches and store openings. A brochure, on the other hand, is more expensive to produce due to its size and print quality. Each panel of the brochure is designed to store chunks of information about your business and what it is selling. To determine which promotional tool to use for your business, be sure to consider both your objectives and marketing budget.

How to successfully distribute business flyers?

Now that you have a great flyer designed, what’s there to do next? There are a couple of things to consider before distributing your flyers. For one, timing can be crucial. Flyers are not the most durable marketing instrument, which means they won’t last very long amidst heavy rain and strong winds. Harsh weather conditions will only litter the streets with piles of discarded flyers. Public holidays should also be taken into account, especially when the streets are either quiet and empty or buzzing with competitors. It’s always good to create a game plan that focuses on the interests of your audience and will keep your sales team on the same page.