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Press Release Format

[Your Company Logo or Letterhead]

FOR IMMEDIATE RELEASE

[Headline]
Concise and attention-grabbing statement summarizing the news.

[Subheadline (optional)]
A brief additional detail to support the headline.

[City, State] – [Date]
The location and the release date of the press release.

[First Paragraph]
This paragraph should contain the core news information: the “who,” “what,” “when,” “where,” “why,” and “how.” Aim to provide the most critical information here, as it sets the stage for the rest of the release.

[Second Paragraph]
Provide supporting details, background information, and any key statistics. You can also introduce relevant quotes from company executives, stakeholders, or partners to add authority to the release.

[Third Paragraph]
Further details, such as additional context or implications of the news. If applicable, include quotes from industry experts or influencers.

[Fourth Paragraph] (Optional)
Highlight any related information, such as upcoming events, additional product launches, or partnerships that are connected to the main announcement.

[Boilerplate]
Include a short company description, often referred to as a “boilerplate,” at the end of the release. It should be around 2-3 sentences that describe your company’s background, services, and unique offerings.

[Contact Information]
Name: [Full Name]
Position: [Job Title]
Company: [Your Company Name]
Phone: [Contact Number]
Email: [Contact Email]
Website: [Company Website URL]

Press Release Samples

What Is a Press Release?

A press release is an official statement issued to the media to announce news or events. It provides essential information about new developments, product launches, or updates. It’s designed to generate media coverage and public awareness. Key elements include a headline, body, and contact info. Press releases help organizations share news quickly and boost credibility.

Why Is a Press Release Good for Business?

Not every organization has the resources and connections to boost its brand awareness in a competitive market, even more so with its limited business budget. But this only drives you to be more creative with your approach to marketing.

Fortunately, press releases make it easy for small and medium business owners to spread the word about their company and its offers without draining their wallets. It provides instant exposure with the help of content that people care enough about to discuss out in the open. It even offers you the opportunity to enhance your marketing plan by incorporating modern approaches, especially at a time when getting your message out to audiences on different platforms is more crucial than ever. In return, you increase traffic to your website and generate more sales leads as you continue to reach prospects from various channels.

Six Types of Press Releases to Try

Types of Press Releases

In case you didn’t know, there’s a press release for every kind of business announcement you want to make. Whether you get an outstanding award for your performance or have an impressive new hire you want to boast about, you’ll find a press release that meets your exact marketing needs. You can also more on Press Release Fact Sheet. To know more about press releases, here’s a quick rundown of each type:

Event Press Release: If your company is hosting, sponsoring, or attending an event, you can tell people about it in a press release. Think of it as an event invitation that will help boost attendance numbers for optimum media coverage. Explaining why the event is the best of its kind should help you persuade more people to participate in the activities you have in store for them. And because readers will want to know the details of the event, it’s best not to bury this information within the story. You’re better off with a press release format that optimizes bullet points or outlines to make it easier to grasp. You can also see more on Media Fact Sheet.Employee Press Release: Large corporations typically focus on high-level employees in their press releases. It could be about new recruits, promotions, or retirements of individuals at the executive management. This type of press release features biographical information, particularly of the individual’s professional background, to not only prove what they are capable of but also to give clients and investors an idea of what they can expect from the new setup. It’s best to include a quote, preferably from an executive member of the management, expressing the company’s excitement to have a respectable individual on board to help refine its programs.Award Press Release: Ideally, the topics talked about in a press release have to be “newsworthy” or something of interest to the general audience. But you don’t always have to go by the book. If you want to cover a story on an award you received, you’re free to make an award press release about it. See this as an opportunity for you to discuss how this recognition defines you as an industry leader. You could point everything back to your company’s mission in an attempt to emphasize your dedication to the game. You can also see more on Press Kits.Launch Release: It can be anything from a product or service to a website or initiative. Even mega-companies like Apple continue to introduce new waves of product and service offers to its customers through annual press releases. Letting the world know about your latest launch should build a sense of urgency among consumers, giving them something to be excited about before what you have to offer is available for public use. Timeliness is crucial in this sort of press release, intending to create a buzz to get everyone on every social platform to start talking.You can also see more on News Samples.Rebranding Press Release: A rebranding press release may not be the most common kind of press release, but it does make the most headlines for many well-established companies that reinvent themselves following a merger, acquisition, or change in product direction. Using a press release to broadcast this news will help you highlight how this change will affect customers and stakeholders, offering your audience with a positive outlook for what’s to come.Charitable Initiative Press Release: Getting involved in charity work is one way to show customers that you care about current issues and hope to be a catalyst for change. Consider it as an opportunity for you to tell people about your plans to work on an initiative and ask for help to support your cause. Doing so gives the public a glimpse into your company culture by featuring ideas and potential outcomes brought by this call for action. And because the media can be a sucker for feel-good stories, or anything that could stimulate human emotions, bragging about it in a press release is one way to get people to rally behind your cause. You can also see more on Media Strategy Plans.

How to Create a Press Release?

How to Create a Press Release

Refer to the following guidelines when drafting a press release for your business.

1. Write a Captivating Headline:

2. Begin with a Strong Lead:

3. Include Supporting Information:

4. Add a Boilerplate Section:

5. Include Contact Information:

A well-crafted press release is a powerful communication tool for businesses. It helps convey important news, attract media attention, and manage public perception. By following the right format and delivering clear, concise, and compelling information, businesses can boost their credibility and visibility. You can also see more on Press Reports.

FAQS

What makes a press release newsworthy?

It should include timely, relevant, and impactful information that appeals to the target audience or media.

How often should a company issue press releases?

Whenever there’s newsworthy information, such as product launches, partnerships, or major events.

What are common mistakes to avoid in a press release?

Avoid jargon, unclear headlines, and overhyping the news. Ensure factual accuracy and include complete contact details. Keep the language clear and concise for better readability.

Can small businesses issue press releases?

Yes, small businesses can use press releases to announce news, build credibility, and gain media attention. It’s an effective marketing tool regardless of company size. Target local and niche media for better reach.

How do journalists decide whether to cover a press release?

Journalists prioritize newsworthiness, relevance, and audience appeal. A clear, concise, and timely release has a better chance of being covered. Including supporting data or quotes also increases its appeal.