New businesses are often keen to introduce themselves to different kinds of people. Those are going to include any of their potential customers and clients, partners, sponsors, and so…continue reading
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What Is A Press Kit?
A press kit is a compilation of resources a company or person gives to members of the press for the purpose of advertising a service, product or just spurring public attention and interest.
According to Cision, both consumers and the media still consider press releases as legitimate and trustworthy sources of information.
Components of A Press Kit
There are several resources needed to do a story about a particular product or company. The journalist or writer would need enough data and the right details. For companies, this often means all relevant information about the organization. These are some of the key things that make up a press kit:
How To Create a Press Kit
Our world today is filled with endless information and data overload. There is pressure for brands and companies to stand out; especially since both consumers and the press are constantly bombarded with competing information 24/7. To make your press kit, have a checklist beforehand or choose any of the editable templates above. Following the steps below can help you curate your own unique press kit:
Step 1: Include Only Relevant Information
You do not want to give the press a dull, chunk of text. Avoid lengthy or drawn out paragraphs and only furnish relevant information. Provide a brief background or history about the organization, its leaders and past accomplishments. A one-page overview is recommended.
Step 2: Include Good Quality Photos
High quality photos add life to your press kit. How you choose and arrange your pictures is crucial. They not only sustain interest but also help create a more balanced and engaging press kit.
Step 3: Provide All Available Resources
Along with contact information, you can provide the press with other additional resources. These include inspiring company news or stories, snippets of recent events, list of services with the corresponding rates, and so on. All this can earn you precious media mileage.
Step 4: Design A Creative Press Kit
Perception is key when it comes to media and first impressions often matter. Packaging your press kit in an original and imaginative way is critical. A good press kit is creative and innovative. No matter what the quality of the content is, if your kit is poorly packaged, it may not leave a favorable impression.
What is included in a press kit?
A conventional press kit contains these basics: Company bio or overview, background and history, press release, contact details, and high quality photographs. Other industry-specific examples would include event information, list of products and services with corresponding rates, and tokens for media.
What are press kits used for?
Press kits are used in various industries, it is not limited to the business and entertainment sectors. Event organizers engage the help of the press to promote their event and brand. Civic organizations enlist the media’s help to bring awareness to a particular cause. Social media influencers curate their own press kits as a sales pitch to companies and brands.
How do you make a press kit?
Make sure you have all the data you need before creating your press kit. Browse any of the available templates above. The samples will help ensure you gather all the key information before releasing it to the media. Once you’ve compiled the needed resources, package your press kit in a creative and appealing way.
The media is a long standing institution in our modern world. Learn to harness the power of the press to promote and advance your business. Work the media to your advantage by crafting and curating an effective press kit. Download a sample press kit today!