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6+ Sample Press Reports
What is a Press Report?
A press report is an official report or announcement about a product or event in the news media. It is also called news release or press release. It is a report on newspaper, magazine, or website. When it is about a product, it is a newswothy report about it that would make it hit the market. It what makes a business stand out. That is the cause why many companies relies on press report. It is also a report about the events that has happened. The event would be announced to the public through a press report, giving an official statement about it, before rumors would take place. Press statement is important because it is factual and comes from the source. We often see press report in various forms as we scroll on news in Google and other platforms. A press report is up-to-date and contains information that we need about a certain matter. We cannot go wrong with it because they are from the persons who have the news about the particular thing.
Types of Press Reports
It will be good for you to know the different types of press reports. You may encounter one of these types of press reports, and it is better that you know how to categorize a press release example.
When a new product is coming into the market, it needs to be launched. It can be done through a press report. It would be good for customer psychology. People tends to remember the first about anything so we have to make a good press report for our product that could give a good remembrance for the customers. The press report in a product launch introduces the products, its use and the good that you can benefit from it.
Company mergers is also announced with a press report. When they are going to do an organizational change in their company, stakeholders informed the people of all the trajectory that would be done in the business. They give all the details about the merger.
When a certain kind of event was about to happen, we also can see press report about it. It is one way of invitation to people to attend that event or simply just to promote that event. A press report for an event makes it successful and filled with attendees.
When two companies are having a partnership, they also announced it using news media through a press report. Sharing the partnership to the public makes it formal and would build a good reputation for their brand. People should also know about the partnership so they would know how to patronize products.
Rebranding is a hard thing to do and may give confusion. A press report helps a product rebranding to be transitioned smoothly. The public will know all the changes and how they can adjust. They would know all the dates where the changes will be made. They will be properly advised with the product.
Organizations and businesses that gives awards make also press releases. Business excellence are displayed in these kind of reports. The information why the award was given, the details of the award, and the information about the ceremony were given.
11 Tips on Press Report
If you are a businessman that needs to launch a product, or a coordinator that needs to launch an event, you can use the following tips in making a press report. Try it and you might get your press release successful.
6 Benefits of a Press Report
Companies use press reports because it has benefits. Here are some of them:
How to Write a Press Report
You want your product to have a good reputation, but you do not know how to write a press report. Use these steps in making one.
Step 1: Start with a compelling headline.
If you do not know where to start, you must know that you should start with a headline. Think of something compelling and captivating that you can use. Think of something that can summarize your whole topic. It should be something effective and attractive to the audience. It should be something that will get their attention.
Step 2: Get a good angle for the news.
Make sure that the angle that you will use is newsworthy. It should give a good perspective to your press report. Whatever report that you have to give, think of the best angle on how you can relay your message. You can use good stories that can captivate the audience. This will make them hook with your press report better than just plainly telling them the news.
Step 3: Know how to deliver the best information.
Use “inverted pyramid” as a press release format. You must first tell the critical information. This is the five “Ws” – the ‘what’, the ‘who’, the ‘when’, the ‘where’, and the ‘why’. Then add secondary details. Example of it are quotes. Eliminate fluff. Keep your report up to 500 words if possible.
Step 4: Have good summaries of the news elements.
In every detail of the report, make a good summary of it. It is good that you would make the press report simple and short. Being direct with sentences will keep you to state your purposes clearer.
Step 5: Add contact information.
The reporters should know how to contact you. Provide a point of contact. It should be a name with the job title. Give them your email address and also your mailing address. And also your phone number because they would like to call you in some cases.
Why Should I Need the Media?
Research tells that one news story is more effective than 7 paid advertising. For this reason, you can make your brand popular only with less cost. This makes press reports advisable because you can popularize your brand better.
Who Can Help Me Write the Press Report?
A journalist can help you write it. You just have to provide them with the infornation about your press report. They can create compelling stories in delivering your press report better.
Having a product to launch needs a press report that can introduce it to the public. You may be thinking where to get templates that you can use. This article provides templates that you can use in making a press report. You can download it anytime in your computer. And after you have written a press report with this templates, you can arrange with the news media to have the press release that you need. Good luck in your press report!