What Is an Employee Engagement Strategy?

The more that your employees feel that you are treating them as a respectable and important member of a big organization or community, the easier it will be for them to become more engaged with the things that they are doing in the workplace on a daily basis. An employee engagement strategy is a type of strategy that focuses on the workforce of an organization. These strategies are mainly developed and realized to make sure that the overall well being of employees are taken cared of, prioritized, and given importance.

Employee engagement strategies do not only deal with career development and salary satisfaction as these also involve the emotional and social growth of employees. A lot of companies are very serious when it comes to executing their employee engagement strategies as the successes of this endeavor can lead to the development of the rapport between the business and its highly-engaged, satisfied, and high-performing workforce.

Types of Employee Engagement Strategies

It is not only a training strategy plan that betters the performance of your workforce. An employee engagement strategy can also be very useful when it comes to improving the outputs of your employees as well as the results of their professional endeavors that can directly impact the business and its daily operations. Here are some types of employee engagement strategies that you can also incorporate in the operations, workforce management, and employee engagement practices of your business:

1. Data Gathering

Do you believe in the power of surveys, employee questionnaires, and one-on-one interviews? These items can help you provide satisfaction to your employees. If your workforce know that you are reviewing and listening to their feedback with the help of different channels, mediums, and platforms; their level of commitment can be higher since they are aware that they are not wasting their time when writing what they feel and whenever their open up to any representatives of the management and/or the human resource department.

2. Management-to-Workforce Communication

You need to maintain open communication within the workplace. It is essential for you to make sure that you will show your employees that you are listening to what they have to say. Letting your people know that that you are giving value to their opinions is enough to make them feel important. In addition to this, it is important for you to resolve and act upon issues in a way that your employees can experience the changes brought by their willingness to share their comments and opinions. Two-Way communication is one of the best employee engagement strategies that you can execute.

3. Employee Assessment and Coaching

It is necessary for you to strengthen the links between your employees. Aside from recognizing good work, it is also important for you to acknowledge the weaknesses of your people. With the help of employee assessment and coaching; you can provide solutions to their areas of concern, problems, and issues. A good employee engagement strategy is one that can help you know how you can understand the professional individuals that work for you and how you can help them be better. Be familiar with their work patterns, preferred modes of learning, work style, and work set-up preferences. If you can feed your employees’ sense of purpose and allow them to be comfortable as they work with the help of the specified tactics, it will be more efficient and easier for you to encourage them to be team players while achieving their own professional goals and aspirations.

4. Scheduled Team Meetings

Some businesses have town halls or team gatherings. These events are very important when it comes to ensuring the alignment of the management and the workforce’s relationship. During scheduled team meetings, encourage your workforce to share their best practices. Let them feel that you would like to learn from them especially if what they will be sharing have provided a lot of advantages, opportunities, and benefits to the company and its stakeholders. Use these moments as mediums where you can praise the ethics, ideas, efforts, and commitment of your employees.

Things to Remember When Plotting Your Employee Engagement Strategy

If you want to lessen the professional job resignation letters that your human resource department receives, one of the things that you can do is to focus on the development and appropriate implementation of employee engagement strategies. Here are some of the things that you have to remember as you try to plot your employee engagement strategy:

Prioritize the well-being of your employees: Your employees should feel confident about themselves. Being secured that they can impact the business positively can enable them to give more and do more for the company.Allow your employees to understand how they are making a big difference leading to the betterment of the business and its operations: You have to make sure that you will give your employees a road map. Aside from career discussions, it is essential for them to know how they can affect the performance of the business.Make sure that your employees are valued: There are things that go far more than the salary that your workforce is receiving when it comes to promoting employee engagement. You need to come up with strategies that can make your employees see and feel that you value their existence and that you are more than willing to show them respect. Being able to achieve this kind of connection can help you establish trust between the organization and the people that works for it.Let your employees feel that their work contributes to the successes of the company: It is important for you to assure your workforce that what they are doing on a daily basis is meaningful. This can enable them to further appreciate their work  as your active employees, their work position and designation, and their current professional standing.

8 Steps for Creating an Impressive Employee Engagement Strategy

Only 12% of businesses are actually satisfied or happy with the current levels of their employee engagement (source: cbi). If you want to improve the engagement of your employees, your company business strategy presentation must include a discussion about your employee engagement strategies and how you can execute these accordingly. Below is an eight-step process that can let you create an impressive employee engagement strategy that can work not only for your business but also for your workforce.

Step 1: Download a Template That You Can Use as a Reference When Making Your Employee Engagement Strategy

An employee engagement strategy template can be one of your strengths as you try to develop a specific document. The proper formatting and layout specification of your employee engagement strategy can make it easier for your target audience to understand its content.

Step 2: Look at the Current or Existing Employee Engagement Strategies of Your Business

Before going into the technical aspect of document development, you first have to assess your employee engagement strategies and practices. How are you doing when it comes to ensuring that your employees are engaged, committed, and satisfied? Knowing your current level of employee engagement can help you know what it will take to bridge the gap between your existing condition and the level of engagement that you would like to achieve in the future.

Step 3: Format the Document-Based on Your Liking

There is actually no strict requirements or guidelines when it comes to formatting an employee engagement strategy document. For starters, you can put the header of your organization on the top part of the template’s layout followed by the title of the document. After this, make sure that you will provide a set of instructions and reminders on how the document can be used effectively. If you would like to, you can also write a brief introduction about the employee engagement strategy that can be seen on the entire discussion.

Step 4: List All the Employee Engagement Strategy That You Would Like to Execute

Once the initial details of the document are already presented, you can start listing down all the employee engagement strategies, tactics, and action plans that you want to implement. Make sure to describe each of your strategies and how they can be of help when it comes to achieving the employee engagement level that you aspire to have. The time table or schedule of the execution of every employee engagement strategy may also be added in this part of your presentation.

Step 5: Identify the Drivers of Your Employee Engagement Strategy Implementation

You have to be particular with the drivers, variables, and elements that can impact the potential successes of your employee engagement strategies. Present all the details about these matters so you can guide the management of the business as well as other involved stakeholders accordingly.

Step 6: Discuss Your Employee Engagement Strategy Plan

Whether you will implement an employee engagement strategy for a certain period of time or within the entire operational year of your business, it is essential for you to have an employee engagement strategy plan. Have a discussion that wraps up all the key points and requirements of your employee engagement strategy implementation.

Step 7: Present Your Desired Results

When making your employee engagement strategy, you need to have an end in mind. What do you want to achieve? What changes would you like to see once you have already implemented the strategy? How long do you need to wait before you can see actual results? You have to present these items to the stakeholders involved in the process so they can understand why certain strategies are necessary to be implemented the way you have planned them to.

Step 8: Review, Evaluate, and Finalize Your Initial Employee Engagement Strategy Draft

Do not use or implement your employee engagement strategy right away. Allow a team member, a professional, or any other credible entity to review the document before you submit it for approval. It is important for your employee engagement strategy to be updated, time-sensitive, and informative so that it can be used by the business for its advantage.

Benefits of Having an Effective Employee Engagement Strategy

According to Forbes, two-thirds of employees feel disengaged or indifferent. With this set-up, your business can suffer as your workforce do not feel committed enough to help you realize your vision and achieve your objectives. Take advantage of using an employee engagement strategy. Some of the benefits of having an effective employee engagement strategy are as follows:

An employee engagement strategy can help your business have more pro-active members: Well-engaged employees can drive in sales, can produce relevant work results and outputs, can achieve quotas, and can treat the successes of the business as their own achievements. With the usage of an employee engagement strategy, you can have ambassadors in the presence of your employees.An employee engagement strategy can enable you to bring the best out of your employees: Your employee engagement strategy can result to job and career satisfaction as well as to more employees who take care of their health to ensure that they can provide their deliverable. Promoting work-life balance can give your employees the mindset that they should practice appreciation for the work opportunity and how you treat them on a daily basis.An employee engagement strategy can help the management know the areas that they need to focus on to retain the trust of the employees and the credibility of the business: Commitment to work, credible leadership presentation from each member of the workforce, and high-performing teams are only some of the results of a successful employee engagement strategy. If you want to become a productive and profitable organization, you have to make sure that you are focusing on the assets of your business which include your people. Knowing where to exert your efforts and when to implement engagement programs for your employees can highly benefit your organization.An employee engagement strategy can improve the relationship of the stakeholders of the business: Satisfied employees can bring in satisfied customers. If your employees are happy and engaged, they will give value to how they act and perform in every situation. Through this; you can have people who can treat other stakeholders with professionalism, courtesy, and respect.

Dos and Don’ts for Developing an Excellent Employee Engagement Strategy

Do you already have an existing strategy action plan for employee engagement? If you are still in the middle of planning the employee engagement strategies that you will execute, it can benefit you a lot if you will be knowledgeable of a number of guidelines. Here are some tips that can let you develop an excellent employee engagement strategy with ease:


1. Do Consider the Usage of a Number of Documents That Can Promote Open Communication Between the Employees and the Management 

Your employee engagement strategies must be accompanied by specific documents, materials, and items. You can use employee vacation request forms, satisfaction surveys, engagement level questionnaires, and other documents depending on your objectives and how you would like to establish the availability of employee support and other considerations.

2. Do Look Into the Current Condition of the Business’ Level of Employee Engagement

Engagement usually results in commitment. As we have specified in the discussion above, it is necessary for you to look into how you are doing as of the moment. Know how your employees feel about their connection and engagement with the business so you can come up with impressive employee engagement strategies that truly work.

3. Do Ensure That Your Employee Engagement Strategies Are Specific, Realistic, and Measurable

Be fair when developing an employee engagement strategy. Having personal intentions behind your efforts can just ruin the main purpose of having employee engagement programs and activities. Be concise with what you would like to execute and make sure that you have the necessary resources to support your time-bound and measurable plans of action.


1. Don’t Just Copy Any of the Successful Employee Engagement Strategies of Other Businesses

Just because an employee engagement strategy worked for another business does not mean that it will also work for you. Different businesses have different cultures and work environments. You have to know the best employee engagement strategies for your organization and this can only be achieved through continuous strategy planning, implementation, maintenance, assessment, and improvement.

2. Don’t Make Your Employee Engagement Strategy Plan Disorganized

Since there are a lot of employee engagement strategies that you can execute, it can sometimes become too overwhelming. The proper identification and listing of prospective employee engagement strategies can help you a lot. It is also great if you can make sure that the items that you have listed are time-bound and are aligned with the schedule and operational needs of your business. With this, you have to become more systematic when it comes to identifying the particular strategies that can truly be beneficial to your organization and its people.

3. Don’t Forget to Focus on Your Employees

As a business, it is understandable for you to think of the welfare of the company. However, your employee engagement strategy should not only focus on your own gain. Let your employees be the center of your attention whenever you make an employee engagement strategy. Think of the ways on how your strategies can affect your workforce so you can assure them that you are implementing these strategies for the betterment of their overall experience as your employee.

Having an efficient and successful employee engagement strategy can let your business understand its people, have better business results and improve its current operational processes and practices. Do you want to promote a supportive, healthy, and productive working environment? Try to create and develop your own employee engagement strategy now. Make sure to optimize the samples, templates, and discussions that are all available above.