In a review of 500 research studies published in the Journal of Health, Population, and Nutrition, 70% of the studies used cluster sampling as their primary sampling method, highlighting…
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What Is a Biased Sample?
A biased sample occurs when a study’s sample is more likely to be selected systemically. It describes a situation in which the research sample favors a particular group. A biased sample compromises the reliability of an investigation because it does not accurately represent the population. Due to the underrepresentation of certain people in the study, results are skewed when samples are biased.
Benefits of Research
There is always more to learn, regardless of your career or societal position. The same holds for your private life. There are things you need to know, regardless of your many experiences or how wide your social circle is. Research reveals the unknowns, lets you view the world from several angles, and fosters a more profound comprehension. Research is crucial to success in some fields. Others might not necessarily be the case.
Types of Biased Sample
It is known that samples can be biased. It happens in studies done by new students and those who have been researching for a long time. To avoid biased sample in your daily analysis report, knowing what it is and how it happens is essential. There are many different kinds of skewed samples. Let’s check some out!
1. Undercoverage
This is also known as exclusion bias and occurs when a portion of the target population is not accurately represented in the sample. This was the case in our preceding presidential election illustration. Non-telephone-owning US citizens were excluded from the sample. In today’s world, a similar situation could occur if researchers conducting a national internet survey need to discover a way to include older people and those with limited or no internet access. If convenience sampling is used, another bias could occur. Convenience sampling employs participants who are easily accessible. For instance, you may have seen people undertaking sample surveys in high-traffic areas of a large city. These surveys will likely underrepresent individuals who do not reside in the town or who drive instead of walking.
2. Self-selection
This bias occurs when respondents with particular characteristics are more willing to participate in research. In this instance, participants voluntarily enroll in the study. Volunteers are more likely to have an opinion on the topic under investigation report. In contrast, some individuals will not volunteer to participate because they would rather not discuss the subject. This results in an overabundance of individuals with strong opinions and an insufficiency of individuals who do not have strong feelings or do not desire to discuss the topic.
3. Survivorship Bias
In survivorship bias, the sample is centered on those who meet the criteria for selection. Those who fail are disregarded and, as a result, underrepresented. For instance, if your survey only includes current customers, their responses are more likely to be biased toward the positive than if you included former customers. They have chosen to maintain a relationship with your brand and are probably pleased with their interactions. Customers who no longer buy your products will have unique perspectives that should be incorporated into your survey to ensure accuracy.
4. Non-response Bias
Non-response, also known as participation bias, occurs when a group of respondents refuses to participate in a study or withdraws from the study during its duration. This is because of the survey’s measurement, the format of the queries, or the sensitivity of the subject matter. A study of substance use could serve as an example of non-response bias. Questions regarding the frequency of drug use or the most commonly used substances may cause participants to drop out if they are embarrassed to discuss the topic or fear that they will be exposed as illegal drug users.
5. Recall Bias
Memory is fallible, and recall bias occurs when survey respondents need help recalling correctly. You can reduce recall bias by collecting responses shortly after the study’s event. In many instances, however, it is impossible to eliminate recall bias. Some respondents may recall specific experiences less vividly than others.
How to Avoid Biased Sample
The primary causes of biased samples are how the research procedure is designed and how the data is collected. Your data may be skewed by the sample selection criteria you choose. It is conceivable for this to occur both in probability-biased and non-biased samples. Follow the methods below to prevent bias in your research action plan:
1. Establish the Limits of the Study
Before deciding the optimal method for selecting a sample population, defining the study’s parameters is essential. This includes the hypothesis you intend to test and the information and resources that will be required to conduct the test. Create a list of the independent and dependent variables to be studied. The independent variable refers to the changing variable, and the dependent variable refers to the scanned object.
2. Determine the Intended Audience
Define your target demographics as precisely as feasible. For instance, if you are investigating how the number of hours of sleep affects college grades, you must assemble a sample of college students from diverse populations. Be wary of sampling for expediency during this step. Convenience sampling occurs when a sample is selected based on its convenience.
3. Determine How to Reach the Intended Audience Most Effectively
Determine how to obtain a sample of college students of diverse genders, ethnicities, and cultures. It is possible for oversampling to prevent a biased sample. This entails selecting participants from underrepresented groups so everyone is included in the study. As soon as you receive responses from the underrepresented population, you can modify them to reflect the proportion of the people.
4. Review Survey Responses
In addition to editing and evaluating survey questionnaire and study components, it can be advantageous to have a colleague do so. This can assist you in recognizing potential biases that you may not be aware of. It is essential to reevaluate the study to ensure the sample is balanced continually.
FAQs
How do you correct bias in data?
If you need to mitigate such ML biases, random sampling in data selection can be a suitable fit. Random sampling is one of the researchers’ most effective techniques to reduce sampling bias. It guarantees that every individual in the population is equally likely to be included in the training data set.
What is biased data?
Statistical bias is used to characterize statistics that do not accurately represent the population. Some data must be corrected because the survey sample does not accurately portray the entire population.
What is the most common bias?
Confirmation bias is among the most frequent cognitive fallacies. Confirmation bias occurs when an individual desires out and interprets information (such as news stories, statistical data, or the opinions of others) that confirms an existing belief or theory.
Biased samples may result from researcher error or unintentional factors that encourage particular categories of individuals to participate in a study. To determine whether a sample is unbiased or biased, we must determine whether each member of the people has an equal chance of being selected. Are you content with the information above in light of what has been discussed? If you need a template in the future, try out some of the ones listed above.