When applying for a thesis, research grant, a job in the academe, or a think tank position, chances are high that you would need to submit a research statement.…continue reading
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What Is a Marketing Problem Statement?
A marketing problem statement is simply a statement that aims to address or resolve a marketing problem. The problem statement is used as a tool meant to enact sound and appropriate solutions to a marketing problem.
According to data published by Statista, as of January 2021, the top three most popular platforms for social media marketing were Facebook, Instagram and LinkedIn. An overwhelming 94% of respondents used Facebook in their marketing campaigns. While Instagram measured 76% and LinkedIn at 59%.
Examples of Marketing Problems
Like in any field or discipline, there are always potential issues or problems that need to be resolved. If you are a marketing professional or practitioner, chances are you have encountered one or a number of these common problems. It is important to have a deep understanding of these issues in order to resolve them in the most appropriate way.
Tips on How to Manage Common Marketing Problems
Even if a lot of people experience common marketing problems, how you handle it can spell the difference. Some marketers fail to get past their work problems while others look for ingenious ways to address them. The following examples are just some simple tips on how you can learn to manage common marketing problems.
How to Create a Marketing Problem Statement
To create a concise marketing problem statement, you need to do more than just identify the problem. And if you are looking for quick and convenient problem statement templates, there are tons of sample templates above that are available to download. Select one that suits your needs then follow the basic tutorial guide below.
Step 1: Introduction
If your aim is to create a formal marketing problem statement, you need to start with a suitable introductory statement. How you frame this section is entirely up to you. You can discuss your major objectives for creating a problem statement; or you can offer some context or background on why you chose such a problem to solve. Having the appropriate introduction can help the reader ease into your problem statement and subsequent discussions. As much as possible, you want your audience to understand your point of view. So by providing some initial context, you can lead and guide them towards understanding your major points or ideas.
Step 2: Statement of the Problem
Once you have crafted a brief introduction, the next step is stating the marketing problem. As discussed in the earlier sections, there can be different types of marketing problems- both simple and complex. But in order for you to move forward with your problem in a solution-oriented way, you need to state the problem clearly and directly. A problem statement that is either too vague or too general may not necessarily produce the best outcomes. Thus, you need to be sure that the marketing problem can be addressed in concrete and realistic terms. It may not always be a guarantee that proposed solutions will resolve everything entirely; but what matters is that you have a problem statement that is clear and concise.
Step 3: Analysis
After stating the marketing problem, the next step is conducting a thorough research analysis reports. Only by examining and evaluating the problem can you come up with the appropriate steps to resolve it. Why is it important to analyze a problem? Some issues require quick and easy fixes; but some are a little more complex or complicated to solve. An analysis takes a problem and looks at it from all dimensions. This gives a broader and more in-depth look at a mere surface-level problem. In the case of a marketing problem statement, you may need to consider several angles and possibilities before finally understanding the problem.
Step 4: Recommendations
The last step is offering sound recommendations or possible solutions to the marketing problem. In a typical research paper, there are separate sections devoted to findings, recommendations, and the conclusion. But for the sole purpose of addressing a marketing problem statement, you can collate your action plans and recommendations into a single section. The goal of stating a marketing problem is so you can come up with and apply suitable solutions. The objective is to have a good grasp and understanding of the problem so that you can offer the proper recommendations. Ideally, your recommendations ought to be based on sound research and logic. It must also be realistic and feasible enough.
How do you write a marketing problem statement?
To write a marketing problem statement, it needs to be specific and targeted. Avoid crafting a problem that is too vague or general. Refer to the previous section for more detailed instructions on how to create a marketing problem statement.
What are the 5 elements of a problem statement?
According to an article on Medium, the five elements of a problem statement are the problem, the solution, the purpose, the procedure, and the results.
What are some problems in marketing?
Some problems in the field of marketing include lack of resources and organizational support. Refer to the example problems in the earlier sections for a more in-depth discussion on marketing problems.
A marketing problem statement is meant to help you or your team come up with concrete and clear solutions. And in order to resolve an issue, it might be wise to conduct an assessment or analysis of the problem first. Browse the wide selection of sample templates above to get started on your own problem statement!