Project managers create planning statements when they have made decisions on the development of a specific project plan or what they want to accomplish. A planning statement is a…continue reading
20+ SAMPLE Purpose Statement
Thesis and Purpose Statementdownload now
Basic Purpose Statementdownload now
Purpose Statement Exampledownload now
Educational Purpose Identity and Statementdownload now
Printable Purpose Statementdownload now
Mission and Purpose Statementdownload now
Purpose Statement in PDFdownload now
Purpose Statement Policydownload now
Purpose Statement Budgetdownload now
Purpose Statement Templatedownload now
Council Purpose Statementdownload now
Church Purpose Statementdownload now
Standard Purpose Statementdownload now
Revenue Purpose Statement Votedownload now
Digitization Purpose Statement Worksheetdownload now
Community Advisory Council Purpose statementdownload now
Educational Purpose Statementdownload now
Community Purpose Statementdownload now
Purpose and Mission Statementdownload now
Loan Purpose Statementdownload now
Purpose Statement in DOCdownload now
What Is a Purpose Statement?
A purpose statement, also known as a position statement, defines the purpose of the company through its brand, products, and services that affect the lives of consumers. The target audience that the purpose statement covers include its clients, customers, consumers, patients, parents, and any other group that the company interacts with and directly affects outside of the company. These statements are very common in different industries that cater to the public, including food, tourism, services, and all others. The purpose statement often goes hand-in-hand with the mission statement, values statement, and vision statement of a company. A company utilizes the combination of these statements to develop its identity, including its internal culture, core values, and ideals. It also helps the company to devise a process it must implement toward reaching its full potential. While the combination of all these statements helps the company to define the process, policy, and procedure of company operations, it is the purpose statement that explicitly focuses on the value of the company towards its employees and audiences. The purpose statement guides the company through the morals, values, ethics, beliefs, and other things that inspire a company to make its mark and make a difference. It is a clear and concise explanation of the purpose and the reason behind establishing the business.
According to a McKinsey & Company survey comprising more than one thousand representatives from United States companies, around 82 percent of respondents affirms the significance of having a purpose. However, the survey shows that 42 percent of representatives who report the purpose statement of their companies do not feel its effectiveness.
Importance of Having a Purpose Statement
A purpose statement is essential to a company because it helps define the personality and identity of the organization. Knowing this is beneficial to employees and customers to help them remember what the company stands for and wishes to accomplish in the future. As such, there are different benefits of establishing a purpose statement for an organization. The section below covers the various reasons why a company must develop its purpose statement.
How to Develop an Effective Purpose Statement for a Business
The purpose statement serves as an introduction of the company to its consumers and employees, demonstrating what the company does best. It serves as a constant reminder for people about the changes that the organization wants to apply through its actions plans, making individuals choose the company over its competitors. Writing a purpose statement is not always an easy task. The growth of the organization depends on a purpose statement, and it is advisable to make the statement as clear, concise, and achievable as possible. The section below provides a helpful step-by-step guide to aid you in creating the purpose statement for your business.
1. Develop a Purpose Statement Committee
When creating the purpose statement for the business, teamwork activities are essential. The more people working together to establish the purpose statement is better. All the people in the organization can contribute to formulating the purpose statement since they know the organizational and departmental structure, strengths, and weaknesses. To create a strong and accurate purpose statement for the organization, consider the formation of a committee with employees from various departments of the organization to incorporate a wide range of perspectives into the purpose statement. Encourage all the members of the committee to share different ideas, opinions, and insights when brainstorming to ensure that many and different voices have representation in the final statement.
2. Determine the Essence of the Purpose Statement
A purpose statement is a sentence that reminds the company what it needs to do for its audience. For the organization to figure this out as accurately as possible, it is vital to ask why the owners decided to create the organization. If the company offers its consumer market and the marketplace with products or services, brainstorm why the company is beneficial for the audience to receive these goods and services and why the company is unique in the marketplace it is currently serving.
3. Define the Audience, Products, and Services the Company Offers
There must be a clear understanding of who or what the company serves when developing the purpose statement. Remember that the purpose statement caters to the customers that will benefit from the products and services that the company offers. Determine their goals, aspirations, needs, wants, hobbies, interests, and the challenges they face, especially with using similar products and services, to determine how the organization can alleviate more customers from experiencing similar problems. All workers and employees are well-aware of the various products and services the company offers to the marketplace. Make sure to contemplate the unique functions of products and services, pinpoint the customer problems they solve and classify alternate uses of these offerings.
4. Take a Look At Your Competitors
Take a look outside the organization and take the time to conduct research studies about competitors and evaluate their processes and procedures. Identify the activities they excel at and determine where they lack. Competitive analysis is very vital in different industries. Make sure that the purpose statement highlights the unique qualities of the company, making it stand out from its competitors. Think about the most applicable and essential keywords that are vital to the business, and incorporate them into the purpose statement. Associating these words in the purpose statement motivates, inspires, and celebrates the uniqueness of the company.
5. Ask Customers, Stakeholders, and Other Employees For Feedback
Despite establishing a purpose statement committee at the very beginning, customers can provide accurate feedback about products and services that the company offers since they use and purchase them. Ask them why they chose the product and services the company offers instead of others and what they like about the organization. To acquire customer feedback, conduct surveys, and deliver questionnaires. It is also necessary to ask company stakeholders and other employers for additional information.
6. Finalize and Draft the Purpose Statement
After acquiring all the necessary information, compile the feedback, and focus on what the company wants to project and provide to the target audience. After, construct the purpose statement and distribute them to all employees for them to understand the sole goal and focus of the organization.
How do you write a good purpose statement?
There are different elements that a purpose statement must possess. It must be specific, precise, concise, clear, and goal-0riented.
What are the three parts of a purpose statement in a research study?
The three parts of a purpose statement in research studies include the motivation driving the research paper, the significance of the research, and the research question that the researcher needs to address.
How do you create a purpose for the company?
The purpose of the company serves as its identity for its consumers. When deciding, look at the essence of the company, define the values and activities around the purpose, build a practical and inspiring purpose, and develop a core purpose statement.
The purpose of the company serves as its identity for its consumers. An organization must have an identity that calls out to its consumers, keeping in mind their needs, wants, hobbies, interests, and challenges, converting them into a purpose statement that resonates with its customers, partners, and employees. It is necessary to develop a purpose statement that translates to positively affecting the lives of consumers purchasing services and products from the company. Create an effective purpose statement by downloading from the 20+ SAMPLE Purpose Statement in PDF | MS Word from Sample.net.