50+ Sample Consumer Questionnaires Templates

Have a look at these samples to see how consumer questionnaires are structured and used for market research.

What to Consider When Creating a Questionnaire

Getting to know your customers is an extensive process that doesn’t happen overnight. Who they are, what they like, what they don’t like, and how they feel about a particular subject are just some of the things you can discover by using a questionnaire. Taking the time to communicate with consumers enables you to better understand their behavior, attitude, and perception toward matters that are important to you. But after spending endless hours crafting a questionnaire, the last thing you would want to get is a response rate as low as 5%. There are a number of factors to consider in designing a questionnaire, these are as follows.

1Objectives: The questions you ask must address the primary aims of your research. While there might be a lot to find out about, make sure to prioritize your questions depending on their relevance to the topic. Keeping it as specific and direct as possible is one way to avoid obscurity as well. It’s best to ask a single question per item so that readers don’t get confused by what you are really trying to convey. 2Length: Long questionnaires take time and effort to finish, which is why people are less likely to complete them. Some individuals even choose to ignore the questionnaire as an easy way out. Keep in mind that while consumers may benefit from the questionnaire one way or another, they aren’t obligated to participate if they don’t want to. So to avoid this, you need to keep your questions short yet logical. Make it clear enough to understand without having to explain your question even further for readers to grasp your message. 3Pilot Study: It’s always a good idea to do a test run with your questionnaire. This will uncover gaps in your system by identifying the areas that respondents appear to struggle with. You can gather a small group of people for a practice session and ask them for honest feedback on the questionnaire design. You can take these opinions into consideration to help improve your questionnaire for better, more accurate results. 4Question Order: This is something that researchers have repeatedly done wrong. You see, the order of your questions can greatly affect how respondents feel about your questionnaire. For instance, starting your interview with a sensitive question will only overwhelm a person. It’s easy for readers to assume that the questions that follow it will be just as intimidating, given how your introduction was far from welcoming. From general to specific, factual and behavioral to cognitive, the flow of your questionnaire should remain as logical as possible. 5Language: Keep technical jargon to a minimum. Use statements that are simple, concise, and easy to interpret. It’s always best to adapt to the type of audience being studied. It should be appropriate to the vocabulary and social background of the respondent’s age group, social class, ethnicity, industry, or any of the like. 6Presentation: One way to prompt respondents to answer your questionnaire is to make it presentable. Messy layouts will only produce unreliable results. If you want people to take it more seriously, you need to make it look professional by including clear instructions for each section of your questionnaire.

Regardless of your intentions for creating the questionnaire, you must still ensure that the information provided by respondents remains confidential. People should feel comfortable about answering each question without fear of it being used against them. Consumers are a huge part of your success, so make sure their rights and needs are protected and prioritized at all times.