What Is an SEO Marketing Strategy?

An SEO strategy serves as a comprehensive marketing plan that aids in improving a particular website’s search engine rankings to improve the probabilities of it appearing in search results. The principal purpose of creating the plan is to redirect organic traffic into a business’ page from search engines like Google, Bing, and other search engines individuals use to pinpoint particular items or services that your business offers. A business must set up an SEO marketing strategy to aid your production team in constructing tailored content for the organization through efficient tracking. It allows the company to create content that people are interested in and looking for at present. SEO strategies allow corporations to see their content when people search for it in search engine result pages (SERP). If the site’s content is disorganized, search engines will have difficulty bouncing visitors, indexing the page, and ranking site pages.

More and more companies are seeing the significance of SEO Marketing, extending to mobile users with the involvement of mobile optimization. According to a study by Statista published in February of 2021, during the fourth quarter of 2019, Google recorded over 61 percent of oncoming organic mobile traffic from users resigning in the United States.

Components of an SEO Marketing Strategy

Starting a comprehensive SEO marketing strategy shows effectiveness with top-rank search results of keywords relating to your business endeavors. A marketing strategist must include essential elements of SEO marketing strategy to allow the organization to gain the much-needed and relevant traffic to the website. Below are components critical in any SEO marketing strategy and must be present in yours.

SEO Auditing: Before starting the SEO journey of a company, it is critical to consider a proper SEO audit, as it determines where the website of the company stands in terms of search rankings. The SEO audit also assists in revealing the crucial issues currently on the business website, making it easier to structure a plan befitting to target them. Another advantage of the SEO audit is that it determines whether a webpage is user-friendly, mobile-friendly, easily navigable, and can load elements quickly. SEO auditing also guarantees that all internal and external linking functions are properly working. After the auditing, develop a comprehensive marketing roadmap to eagerly address the key issues and strengths of the company website.Target Audience and Intent: After auditing SEO content, it is critical to determine the intended audience and scope of the company website. In utilizing marketing strategies, preparing well-defined criteria must be put into consideration. The standards range from different targets, including geographical location, gender, age, consumer lifestyle, and consumer behavior. It is critical to pinpoint particular criteria to tailor content accordingly. An honest and comprehensive understanding of the market allows the marketing team to develop relevant design, content, and offers. User intent is also necessary following the next component of the SEO marketing strategy. A business cannot produce a suitable approach if the purpose remains unclear.Keyword Optimization: When wanting your business to show up in relevant search results, incorporating suitable keywords into the website content, whether it is landing pages or articles, page titles, meta descriptions, and others are critical to successful SEO marketing. A company must utilize keyword optimization practices using relevant, long-tail keywords. What are these long-tail keywords? These are words or phrases, commonly ranging from 3 to 5 words, that demonstrate the intended search of the consumer. Through utilizing long-tail keywords, it becomes easier to determine possible consumers of the company. As an organization, various options point towards popular or unpopular keywords available. Guarantee that these keywords show up in your content seamlessly. The process helps identify the website content with ease for better and higher ranking in search engines.Content Marketing: Content marketing is a critical component in an SEO marketing strategy. Content brings high traffic into a website when it is comprehensive and well-written. A professionally written article leaves a lasting impression on audiences through careful construction and informative and innovative content. It is essential to practice writing with keyword targeting, proper grammar, and continuous thought process, and incorporating high-quality images to make content engaging to readers. Comprehensive content marketing ranks the website up the searches and becomes helpful to social media and email marketing. It also contributes to company brand management, industry expertise, and reliability.Backlinks: It is essential to create backlinks for your content. These backlinks are external links or inbound links stemming from other websites or web pages. These available links must come from reliable and authoritative websites relating to the content. If a company webpage contains several backlinks, it indicates that the content is trustworthy and high-quality. As a result, there is a greater possibility that the website content ranks higher.Responsive Design: Different audiences access the website through different means. It is ideal to guarantee that the company web page is presentable and accessible using any device. A responsive UI guarantees that a website adapts according to devices that access the website, giving users positive experiences, whether on a smartphone, tablet, or computer. It is advantageous for the website to have technical SEO factors in place, including quick loading and response times, text formatting, and adjusting image resolutions.SSL Certificate: Website security is a critical factor for ranking higher in searches. At a time when cyber hacking and other forms of intrusive behavior are prevalent, customers hesitate to visit unsecured web pages and websites. To counter these attacks and ensure website cyber security for the company, security socket layer (SSL) certificates and other encryptions are advantageous and must be a top priority. The benefits of SSL include the reliability, legitimacy, and security of a website. It increases incoming traffic, including purchases and sales the company offers its clients.SEO-friendly URLs: Creating user-friendly website URLs contributes to a SEO marketing strategy. URLs that are insignificantly long containing random numbers and letters make the target market suspicious of the website content, causing a lower SERP ranking. It is advantageous to set URLs that are easy to read, providing the guest list an idea of the page content. Incorporating target keywords into URLs when necessary also equates to a website ranking up in search results. When formatting URLs, remember to keep them concise and straight to the point, at a maximum of 60 characters.Progress Tracking: All the elements of SEO marketing become useless if the company fails at progress tracking. SEO marketing is never a smooth journey, meaning daily activities and operations suffer without proper monitoring. Various SEO tools aid a company in tracking progress. It is critical to select a tracking tool that follows the necessary improvements of search engine rankings of different keywords of an SEO marketing strategy. A company must utilize a tool that monitors continuous web traffic, measures web presence in contrast with competitor markets, and identifies high-ranking content to continually develop informative content.

How To Create an Effective SEO Marketing Strategy

After identifying the essential components of SEO marketing strategies, familiarize yourself with steps to develop an efficient SEO marketing strategy for the company. Guarantee success in your website and web page content by following the provided steps below in enhancing traffic and creating more sales.

  • Step 1: Secure a Topic List with Corresponding Long-Tail Keywords

    The first step in creating an SEO marketing strategy for an organization is to secure a list of topics you want your content to specify. Research a set of keywords from your list, identify their search volume, and come up with different variations relating to the products and services of the company. This results in various short-tail keywords (pillar topics) for a singular topic that aids in searching for long-tail keywords. Identify more than 5 long-tail keywords to help the business identify varying interests and concerns of a target market. Utilize the long-tail and short-tail keywords to create a content cluster relating to the initial topic. It helps search engines to send audiences to pages with similar information to their needs.

  • Step 2: Set Up Pages for Each Topic

    Utilize the pillar topics to construct a webpage similar to a Table Of Contents that provides an overview of subjects of long-tail keywords. The webpage provides a brief description of the main topic with a glimpse of the sub-categories from other posts. Take note that the web pages must still coincide with the business needs. Setting up the pages guarantees that consumers find products or services with ease using search engines.

  • Step 3: Create a Blog with a Consistent Blogging Schedule

    Utilize a blog post or an article for your website to attract and engage your website viewers. Each post that the company creates on the website aids in ranking for SERP. In creating content, keep in mind not to include long-tail keywords throughout the article as it influences search matching in different search engines. Ensure to link out the pillar page you have in the content through Content Management System (CMS) tags or anchor text within the blog post. In making posts for the website, guarantee a consistent blogging schedule to build authority in various search engines. Remember to write content that influences the target market and create a Content Strategy Plan for consistency and goal-setting.

  • Link-building is the process of attracting backlinks to the company website from other sources within the world wide web. Link-building is critical to building the authority and reliability of a website when other websites link the company content, impacting the ratings of a webpage. Create an efficient link-building plan with the marketing team to help reach different blogs or web pages that creates content linking to the company website.

  • Step 5: Compress Large Media Files for Optimization

    The fifth step is especially critical for Website Design optimization. Incorporating various media files into the website content retain reader attention and supports the textual content. Larger file sizes take a toll on the webpage speed and influence the website ranking. It is best to compress these files using compression tools to reduce the file sizes before uploading photos, videos, audios, and gifs into the content. As a rule of thumb, keep file sizes within the kilobyte range to ensure it runs smoothly on any device.

  • Similar to any Marketing Strategy, search engines continually develop. Companies must track trends and best practices within industries through various resource sites. SEO marketing strategies change according to the current trends, and companies must trace progress to understand if the present plan performs well. Organizations can use web analytics tools or worksheet programs to determine success and areas of opportunity.

FAQs

Which is better: SEO or digital marketing?

SEO is a type of digital marketing tool that focuses on website ranking, while digital marketing, as a whole, aims to promote different brands using different channels, including website marketing, social media marketing, and email marketing. In general, SEO is free while digital marketing requires some payments for some tools. The answer to the question depends on what the company seeks to achieve. SEO is best for website ranking and driving traffic into a website. On the other hand, use digital marketing for digital presence and brand awareness.

How is SEO essential to digital marketing?

SEO becomes essential in digital marketing because it ensures that a company website becomes visible and accessible to more viewers, resulting in more traffic and plenty of opportunities to convert visitors into potential consumers of products or services.

What are SEO tools?

SEO tools are essential to track the overall progress and success of the SEO marketing strategy of a website. It aids in identifying areas of opportunity, including strengths and weaknesses that prevent website ranking in SERP. Each SEO tool helps with specific areas of SEO. Marketing teams must learn to utilize these tools for the best results.

SEO marketing strategies are ever-changing, and companies must learn how to track the progress of these plans to guarantee that their website ranks in search engine pages. For businesses, assigning marketing teams to focus on SEO strategic planning is beneficial to achieve company goals in directing traffic to web pages to secure sales. In the words of Jack Welch, a former CEO of General Electric, “In reality strategy is actually very straightforward. You pick a general direction and implement like hell.”. Follow through an SEO marketing strategy, focusing on the company goal throughout the process. Start your journey today by downloading the SEO marketing strategy samples available above in PDF format. Don’t wait, and get yours today!