What is Sephora?

Sephora is a global and sophisticated beauty, makeup, and skincare brand with an elegant beauty company profile that offers wonderful shopping experiences to beauty customers such as skincare and makeup enthusiasts across the world. Established in 1969, Guillaume Motte created Sephora for people who want to touch and test various products and select high-quality products that keep up with the emerging trends in the beauty and fashion industry. In 1970, Sephora opened its first beauty store in Paris, and in 1997, it was acquired by French conglomerate LVMH or Louis Vuitton and Moet Hennessy.

Having 250 brands, more than 2,600 stores, and over 78,000 products in 35 countries, Sephora provides an extensive selection of on-trend products and innovative concepts like beauty bars dedicated to its clients. The company also allows its customers to be able to shop without constraints as it implemented its unique brand strategy called At Any Time, Any Where on Any Device (ATAWAD) strategy. It is developed to guarantee that the customers enjoy every aspect of the brand and give them cutting-edge tools that they can utilize to discover the world of beauty.

From BB Creams, foundations, tinted moisturizers, and lipsticks, to bath and body, and perfume samples, Sephora has diverse categories and product lists that can help you and other customers to easily select and purchase the item they want. Get to know the main product categories featured on the official website of Sephora such as foundation, moisturizers, hair, hair treatments, perfume, minis, Sephora Collection, and Clean Beauty. 

 Foundation: This is where you start to create a full face of makeup look. It contains a variety of products that can help to enhance your color and improve your overall skin texture in your face. There are different types of foundation coverage: sheer foundation, light or medium coverage, and full-coverage foundation. If you have some skin concerns such as acne, hyperpigmentation, or scarring or you need to take photo shoots for special events or formal business occasions, choose a full-coverage foundation so that you can have a dramatic and sophisticated beauty look. There are also different kinds of formulas in foundations as they come in liquid, cream, stick, and powder form. Consider the finish you want for your makeup look such as natural, matte, radiant, glowing, and many others. Sephora offers various foundation products like BB & CC creams, face primers, tinted moisturizers, contour, color correct, concealer, highlighter, and setting spray & powder.  Moisturizers: From mists, toners, essences, and serums to ampoules, facial oils, and night creams, this category features a wide array of moisturizers that help to prevent trans-epidermal water loss (TEWL), hydrate the skin, reduce dryness, and protect the skin barrier from irritation. Using hydrating and occlusive moisturizers suitable for your skin type (dry, oily, or combination) helps rehydrate the inner and outer layers of the skin, seal in moisture, and protect against external factors. When choosing your moisturizer, consider these ingredients: cetyl alcohol, lecithin, stearic acid, glycerin, honey, panthenol, vitamins, and collage. Hair Treatments: This category contains products used for treating wide-ranging hair concerns like hair damage due to heat styling or chemical processing. Select hair treatment products based on your hair care needs. They can be used to target specific signs of damage to maintain the healthy condition of the hair by providing benefits like conditioning and softening. If you have dandruff, dry scalps, hair loss, and irritation, there are also hair treatments to address scalp health and solve common concerns. Sephora offers various hair treatments for different hair and scalp concerns such as leave-in conditioners, hair masks, hair oils, scalp treatments, and hair supplements. Perfume: Choose the fragrance you want in this category to give an enticing and pleasing scent. Using perfumes can enhance the health and well-being of an individual as they significantly improve one’s mood, reduce anxiety and stress, improve sleep, and increase cognitive function. However, some people may experience some adverse effects from perfume such as headaches, eye, nose, and throat irritation, allergic contact dermatitis, and asthma flares. Check first if you have any allergies to perfumes by doing a skin patch test. Sephora offers perfumes for women that feature top brands, as well as exclusive and niche scents.  Minis: Want to try new skincare and makeup products? Do you need some travel-size beauty products for your next getaway? Sephora provides mini sizes of many beauty products such as moisturizers, eye palettes, mini perfumes, mini hair products, and other must-haves. These products are great for seamless touch-ups when you are on the go. Sephora Collection: This is the house line of Sephora. It offers affordable yet high-quality cosmetics that you can use if you have budget constraints. They have tinted moisturizers, lip balms, concealers, face masks, brow pencils, gel waterproof eyeliners, pore primers, scalp scrubs, shower body oils, face serums, foundation brushes, serums, and many other products.  Clean Beauty: Also known as non-toxic beauty, clean beauty is a term used to define beauty and skincare products that are free from harmful chemicals like parabens, phthalates, sulfates, and synthetic fragrances. So, beauty products in this category contain nourishing, organic, and vegan ingredients that deliver real results.

Sephora Exclusive Brands

Sephora is also known for bringing exclusive brands to its customers. Explore some of the top Sephora-exclusive brands in this section.

Fenty Beauty: Founded by Rihanna, Fenty Beauty is a popular and well-loved beauty brand by many people of color because of its broad inclusivity across wide-ranging skin tones. It is famous for having 50 shades of foundation and concealer for a variety of all skin types. Its Pro Filt’R foundation is the most popular product as it specifically includes darker shades for black women and other women of color.First Aid Beauty:Made with clean ingredients, First Aid Beauty is a simple yet effective skincare brand that focuses on addressing various skin concerns such as dryness, dark spots, fine lines, and many others. It offers high-performing formulas for hydrating extra dry skin, minimizing oil, and relieving redness. This brand also has a variety of vegan formulas such as body scrubs, eye creams, lip treatments, and makeup removers. Its best-selling products are First Aid Beauty Ultra Repair Cream Intense Hydration, KP Bump Eraser Body Scrub with 10% AHA, and Facial Radiance Pads. Laneige: It is a luxury beauty brand from South Korea famous for its hydrating and skin-revitalizing products. This Asian beauty brand is known for its revolutionary water technology as each product is formulated to solve several skin concerns in one which include dullness, excess oil, and premature aging. The LANEIGE Water Sleeping Mask is one of its best-selling and top-rated products, being formulated with the innovative Sleep-Tox technology that purifies, reinvigorates, and removes all signs of stress at night. If you want to simplify your skincare routine, it has Laneige Cream Skin Toner & Moisturizer, a hybrid product that helps improve the skin tone, keeps skin ultra-hydrated with natural ingredients, and cleanses and moisturizes the skin at the same time.Sunday Riley: This gorgeous, luxury beauty and skincare brand use advanced, clinically proven ingredients infused with balancing botanicals. Each product from Sunday Riley is a potent, targeted treatment designed to visibly improve the appearance and quality of one’s skin. One of the Sephora best-sellers, Sunday Riley offers various skin treatment products such as U.F.O. Ultra-Clarifying Face Oil, Luna Retinol Sleeping Night Oil, Good Genes All-inOne Lactic Acid Treatment, and C.E.O. Vitamin C Rich Hydration Cream. Supergoop!: Created by Holly Thaggard, Supergoop! is a beauty company that aims at the goodness of SPF to protect the skin from the harmful rays of the sun all day. This brand offers best-selling sunscreen products available in body lotions, lipsticks, mineral powders, eye creams, etc. They got eclectic options of sunscreen according to your skin type and your personal preference. Supergoop! formulas are cruelty-free and made with clean ingredients.

How to Get Sephora Samples, Gifts, and Makeovers

Go to Sephora if you want to find indie, famous, and luxury brands. Read this section to learn how you can snag freebies and free Sephora samples, as well as free beauty services, makeovers, and free classes that you can add to your gift letters.

Step 1: Become a Sephora Beauty Insider

Join Sephora’s “Beauty Insider” program if you want to get free samples and product gifts. This rewards program is free to join and you will have access to wonderful perks such as the ability to collect points with each purchase for discounts on products, classes, and services, acquire 10% off purchases during Sephora Seasonal Savings Events, and free standard shipping.

Step 2: Get a Birthday Gift

The Beauty Insider program also offers an annual birthday gift. Visit your local Sephora every year during your birthday month to avail a free birthday gift, with no purchase required. Some birthday gift options in 2023 include Glow Recipe Watermelon Skincare birthday gift (Watermelon Glow Niacinamide Dew Drops mini and Watermelon Pore Tight Toner mini), and Ilia Makeup birthday gift (a tube of Limitless Lash mascara in shade After Midnight, and a multi-stick in shade At Last). Give your Beauty Insider card, contact number, or address to the cashier when checking out to redeem your birthday gift.

Step 3: Ask Sephora Associates for Free Samples

Go to a local Sephora store and ask an associate for a sample of a product that you want to try at home to check if you like it before making a purchase. If you make a purchase, they may offer you some Sephora samples. If you attend free promo events at Sephora, you can also get free samples. When you order online at Sephora, you will also get free Sephora samples.

Step 4: Have a Free Makeover

A beauty expert from Sephora will provide you with a 15- to 20-minute free makeover without any purchase made. Choose from mini facials, flawless foundation, polished brows, treat and conceal, blush and bronze, perfect lips, and many others.


Can you get free Sephora samples?

Yes. You can request free Sephora samples of any product available in the store like eye cream and perfume. Sales associates let customers take home up to three Sephora samples per category such as fragrance, hair care, and fragrance. If you want to try a particular product, explain to the salespeople the reason you want to try the product before you make a purchase. 

How to get free perfume samples from Sephora online?

If you want to get free perfume samples from Sephora online, enter the promotion code in the promotion code box at checkout to receive a free sample bag. Typically, you can avail of these samples while supplies last and if you have any merchandise purchase of $35 or more on sephora.com or sephora.ca.

How to use the Sephora discount code?

Just enter your Sephora discount code after adding your preferred items to your shopping bag and heading to the online checkout. On the checkout page, you will see a box titled Discount Code, Promo Code, Voucher Code, or Student Discount prior to placing in and confirming your payment details. After you’ve included your code, the offer amount will be taken off the total cost so you can see how much money you are saving.

It is essential to understand the main categories featured in Sephora, their exclusive beauty brands, and steps on how to get Sephora samples, gifts, and makeovers so that you can try and purchase beauty, makeup, and skincare products suitable for your skin type. Additionally, if you are working as a Sephora sales associate, Sample.net offers unique PDF document templates that you can easily download and use for your sales and marketing work such as sample sales and marketing plan templates, sales and marketing agreements, and sample sales and marketing questionnaire templates