Many entrepreneurs are so focused on carrying out the day-to-day obligations of running a small business that they lose sight of the broader view and its long-term objectives. When…continue reading
19+ Objectives of Marketing Templates
Here are some samples of marketing documents and guidelines for you to refer to.
B2B Content Marketing
Get to know the basics of B2B content marketing through the sample provided.
Collaborative Marketing Agreement
Perform a joint promotional campaign with another company using a binding agreement.
Content Marketing for Beginners
Explore the world of content marketing with the help of this sample.
Digital Marketing Guide
Know what’s what in digital marketing with the guide above.
Direct Marketing Techniques
Refer to this sample to learn about some of the best direct marketing techniques.
Facebook Marketing Guidedownload now
Introduction to Marketing Research
Collect and analyze information about your target market through extensive marketing research.
Outline the expenses that the business intends to invest over a period using a budget planner.
Marketing Campaign Planning Guide
Identify marketing activities necessary to attain campaign objectives through this guide.
Persuade clients or investors to do business with you by preparing a good marketing proposal.
Online Marketing: Challenges and Opportunities
Use this sample to assess the challenges and opportunities for your online marketing strategy.
Online Marketing Opportunity Report
Identify marketing opportunities for your business to grow with the guidance of a report.
Overview of Internet Marketing
See how you can promote your business via the Internet using this sample.
Referral Marketing Program
Download this sample to gain insight on developing a referral marketing program that works.
Snapchat Marketing Guide for Beginners
Discover the secrets of Snapchat marketing through this sample.
Social Media Marketing for Dummies
Boost your online presence by getting to know the principles of social media marketing.
Strategic Marketing Analysis
Study how a specific market moves by conducting a strategic marketing analysis.
Understanding Marketing Management
Design and create a marketing management strategy for your business using the given sample.
Attract an audience with unique content by running an appropriate YouTube marketing campaign.
Instagram Marketing Action Plan
Ensure your Instagram marketing strategy reaches targeted customers using an action plan.
Definition of Marketing
Marketing is the process of promoting and selling a product or service to a target audience. While its definition might sound simple, we must understand that marketing is more than just that. It’s important to know more about who your customers are so that you can tailor your products or services according to their wants and needs. As the definition implies, your product should be able to sell itself. This is one of the reasons why consumer research is vital for the company to continuously grow in a fast-moving industry.
Apple, for instance, first came out with the iPod which was specially designed to play music. But then consumers started wanting more, seeking for a device that would enable them to get in touch with others and browse the Internet. That’s when Apple released the revolutionary iPhone, which was the most sold smartphone of the first three months of 2018, to fulfill those desires.
Taking the same example into perspective, Apple designs their products based on what their consumers are looking for. While most Apple products fall under the pricier side compared to other leading brands, they still managed to establish different price ranges to fit into the budget of the average customer. Improvements and maintenance efforts are also performed to make sure that customers remain satisfied with the brand’s products and services.
The Objectives of Marketing
Marketing is essential for any organization that wants to flourish in a busy environment. It’s about getting the good word out for a target audience to acknowledge. Some of the key objectives that businesses aim to achieve with their marketing strategies include the following: