50+ Sample Sample Retail Price Lists

What Is a Retail Price List?

First things first, retail price refers to the selling price or the final price of a product that a customer pays while buying something from your retail store. As opposed to the manufacturer price and the distributor price, a retail price is bought by customers for consumption, not for reselling purposes. Meanwhile, a retail price list is like a reference list of all the products you have for sale with the corresponding retail price written beside each item.

According to Simon Kucher & Partners’ 2019 Global Pricing Study research survey, merely 12% of businesses recognized the price as the most important asset for profit growth.

Why Is a Retail Price List Important?

Indeed, a retail price list is a collection of the items you have in store for sale along with the retail price per unit. But why do you need it in the first place? This segment will help you understand the importance of retail price lists and why you should prepare this list for your future retail business.

Retail Price Awareness

A retail price list helps you stay aware of how much your items cost once sold to customers. Use the list as your awareness guide rather than guessing how much an item costs while selling. In fact, you’ll need that retail price awareness in making sure they meet your whole inventory list, updating the retail price, and lots of other reasons.

Guide for Customers

Not only the retail sellers benefit from the list because the customers may also refer to the guide anytime for the whole price list. An example is when there is only one seller available and there are too many clients with questions about the retail prices. Simply hand them a copy of the updated retail price list and that saves the seller’s time and effort in entertaining the customers’ queries about the price.

MSRP Comparison List

The manufacturer suggested retail price (MSRP) is a price recommendation given to retail stores of how much the products must be sold. And comparing the manufacturer’s suggested retail price vs selling price is essential because most consumers won’t purchase items that are too high compared to the MSRP. In this comparative pricing data analysis, you also have to watch out for the demand and supply as the prices will also be affected.

Standard for Retail Business Plans

Bear in mind that a retail price list is just one of the many things you prepare once you engage in the retail business. It is even a standard to prepare a sample retail price list while considering a retail business plan. The list helps investors and stakeholders decide how capable or feasible your whole retail business plan would be.

Pricing Is No Joke

Did you know that only around 12% of businesses find the price important for profit growth? More retail businesses should value correcting their prices because they could either turn your business profitable or the other way around. And being guided with an accurate and updated retail price list is one of the effective ways to value pricing and your business itself.

The Basic Elements of a Retail Price List

The tricky thing about retail price lists is that you have to know what you’re selling and what your purpose is. Not every retail price list mentions the price per unit such as retail services. But oftentimes, the average retail price list would have the following significant elements:

Title: The title should mention the name of your retail business, and it is often written in capital letters and found on the topmost part of your retail price list. Also, the words “retail price list” should be included so that it is clear as to what document it is called.Introduction: Before you jot down the retail prices, set your retail price list’s introductory statement. It may mention what type of business you’re running, the address, contact numbers, and dates with business hours.Product or Service Name: Begin making categories in a table format with the product or service name. For every item you are selling, list them down either in alphabetical order, by order form, or by any categorization you prefer in your retail price list.Description: Beside the product or service name would be a brief description of the said product or service. This part contains additional information such as the color, size, and other distinguishable features of every item enlisted there; this helps avoid confusion like when an item name is too vague or certain products are named similarly.Brand: The brand is optional. However, it may be necessary to define the brand of the item, which country it is made from, and other significant features to support the item name and product description.Serial Number or SKU: Another identifier of your item is the unique serial number or the stock-keeping unit (SKU). This part may have scannable bar codes and product labels that are extremely useful for business inventory management and selling in general.MSRP: It helps to include the manufacturer’s suggested retail price so sellers, customers, and stakeholders have something to compare when writing or changing the selling price. It helps to do a research report on the current MSRP per item you sell for an updated reference.Retail Price: The main dish of your retail price list is the selling price or retail price itself which would be written in numbers, words, or both for clarity. You can put the retail price beside the MSRP for easy viewing while comparing, as long as the pricing is labeled accurately.Retail Price Formula: Although inputting the retail price formula is unnecessary, it is standard to show it in the list so anyone who reads it will know who the price was accumulated. The retail price formula is Retail Price = Cost of Goods + Markup; Markup = Retail Price – Cost of Goods.Remarks or Notes: Last but not least, mention the notes or remarks at the very bottom of the retail price list. Write annotations and last-minute details in this section such as the corrections of pricing errors, meanings of certain acronyms in your list, or feedback.

How to Make a Retail Price List

Retail price lists are actually very easy to make. But that doesn’t mean you stay complacent about it because a minor mistake in the numbers could affect your business big time. And to create a retail price list effectively, you only need to observe the following steps:

Step 1: Know What to Sell and Refer to Your Inventory

First of all, you should know your business very well. That means you know what set of items you have for sale and coordinate with what’s in store in your inventory. Because without these two elements, you will have a hard time completing the list. The key is to make a product supply list or draft spreadsheet and use it as your reference in finalizing the retail price list later on. Gather the names of the items, descriptions, and other product features.

Step 2: Optimize a Sample Retail Price List Template

The rest of the process has never been more convenient because professionally made retail price list samples are up for grabs. Check out the free templates enlisted in this article and choose your preferred retail price list sample to customize. Premade samples are simply fillable and editable so you never have to make a list from scratch. Just change what’s necessary, input the right labels, and personalize it however you like.

Step 3: Categorize the List

Remember the elements of a retail price list, as discussed earlier? Use those elements as your categories while organizing your retail price list. A tip is to make a table that houses the item name, description, SKU, MSRP, selling price, and so forth. You can even add more relevant elements like a budget sheet, wholesale price list, and other labels. Just make sure the whole list is easy to navigate such as making sure the retail price of an item matches the right product.

Step 4: Check Prices from Other Retailers

When it comes to retail business, no price is permanent. It will change eventually as you’ll be updated on the series of changes once you view prices from other retailers. You can also do that by researching the MSRPs on legitimate websites. Hence, a comparative analysis is not just for customer concerns but most especially for sellers to make sure the right prices are set in the document. On that note, update the retail price list from time to time so that no detail stays outdated in there.


What are other names for a retail price?

A retail price may also be referred to as a shelf price, end-user price, real price, or resale price.

Is the retail price the actual price?

No, a retail price is the price paid when purchasing from a retail store; the actual price is much higher than the retail price because other costs such as shipping fees, manufacturing budget, and hidden fees are included.

What is a list price?

A list price refers to the amount one must pay to the supplier in buying a product to resell afterward.

What is the list price formula?

The listing price formula is the sale price divided by the difference of one minus the result of the discount divided by a hundred.

With a very low retail price, covering the costs is impossible. And by setting the bar too high when it comes to pricing, you automatically become a pariah against other retailers. Hence, the retail price either makes or breaks your retail business. Learn how to calculate retail price and leverage the free sample retail price list templates in this article to apply what you learned.