50+ Sample Feedback Questionnaire Templates

What Is a Feedback Questionnaire?

When it comes to conducting a survey, a feedback questionnaire is typically used. Businesses or organizations create this survey questionnaire for particular participants to share their feedback about certain topics. The topics and factors to review by respondents would depend on the organization’s purpose for surveying. Questionnaires may tackle on an enterprise’s customer service, product quality, employee performance, etc. Most of the time, the feedback form is given randomly and can be sent as printed documents or online surveys.


According to AdWeek, 70% of customers depend on brands where they feel emotionally connected.

Meanwhile, another report said that 91% of online clients in America agreed to trust more on businesses with positive reviews.

Why Are Feedback Questionnaires Crucial?

Feedback questionnaires are more than just pieces of paper to criticize. The questionnaire is important to gather helpful insights about a customer’s or respondent’s needs and demands. Remember that anyone should be open to listening to feedback and receive a wakeup call if your organization is doing well or the other way around. There are questions written in the forms anyway, which will help you uncover what respondents think about specific topics. After that, an evaluation commences until you create smart future business decisions.

What is even better? The feedback questionnaire opens an interaction between your business to the clients. This example is your chance to promote communication wherein respondents can also voice their concerns. As customer experience improves with feedback, you can expect to assess customer satisfaction effectively too. Keep in mind that not having many satisfied employees, customers, and other respondents will not contribute to a better result. Aim to develop from the answers gathered in feedback questionnaires.

The Elements of a Feedback Questionnaire

Besides the feedback questionnaire’s meaning and importance, are you familiar with what the questionnaire contains? If not yet, then we got you covered. We outlined some of the critical elements of a feedback questionnaire.

Questions: Technically, no questionnaire does not have questions. The insights gathered from the feedback questionnaire are based on the respondents’ answers for each question anyway. And the right set of questions should be prepared, or the process would not work out well. Questions that can acquire important feedback will help.Multiple Choices: In most survey questionnaires, there is no need to write answers in complete words and sentences. There are choices provided already. Respondents only need to pick the best answer that applies to them. But the multiple choices only apply to questions with limited answers because blanks are provided if answers are not found in the choices.Comment Section: There is room to give comments, opinions, and additional concerns in the comment section. Indeed, it is easy to let your audience choose what to answer or rate for feedback. But sometimes, respondents have other things to say you would not expect. Leave blanks to the comment section as that is the respondents’ free space for other concerns.Contact Information: Respondents can answer feedback questionnaires anonymously. But some people can provide names and contact details for follow-up questions and proof that real people answered such questionnaires. Maybe researchers need further details from a client’s response, so the phone numbers provided are useful for contacting that client. Also, respondents’ details must be kept confidential to make them feel safe in answering honestly.Satisfaction Rating: Rating scales help in determining how satisfied respondents are. An example is a Likert scale where respondents may choose if they are satisfied, dissatisfied, and on other levels. The scores here help organizations gain awareness on how respondents react to the subjects tackled in the questionnaire.Total Experience Score: There are many segments to rate in the feedback questionnaire. But it is crucial to have an overall experience score too. In this part, respondents will not only rate a company’s staff performance, quality service, or environment. The total aspects are already scored. This total rating helps give company owners the bird’s eye view about the business in general.

How to Prepare Feedback Questionnaires

Sometimes, welcoming and listening to feedback is easier said than done. It takes guts to accept what people think about you or your business too. What if you were quite confident that you did everything right yet what most respondents say is the exact opposite? Do not take it personally because there is always room for improvement. And that is why feedback questionnaires are worth it. As the feedback questionnaire elements are clear to you now, are you ready to make the questionnaire itself? Here are the five steps to prepare feedback questionnaires effortlessly:

Step 1: Determine the Title and Purpose

Be reminded of your purpose in creating the feedback questionnaire. Start by determining both the title and purpose of the questionnaire. If you expect students to rate a professor’s teaching performance, then your title can be “Teacher Feedback Questionnaire for Students.” And those who need to review training seminars can go for the “Training Seminar Feedback Questionnaire.” Whatever your goal is, ensure that the title and purpose matches. Another tip is to know your respondents very well until you would know how to structure the form.

Step 2: Ask Different but Relevant Questions

Look into our collection of feedback questionnaire templates first and pick your favorites. After that, fill in the details by deciding the best format, design, content, and overall presentation of the document. Most importantly, ensure that you listed the important questions in the sheet. Be sure to add variety because it only wastes time for respondents to answer numerous items that generally ask the same thing. Also, use relevant topics for the questions because there is no need to collect irrelevant answers. A tip is to use questions and topics where the respondents’ answers may connect to the brand. It was even reported that 70% of customers depend on brands where they feel emotionally connected.

Step 3: Maintain a Balance in Questions

The questions themselves should be open to different answers. Do not be biased. A bad example is if a respondent has no choice but to choose between “Yes” and “Indeed.” Play fair by keeping it neutral. Next, observe balance in gathering feedback. Similar to the Likert scale introduced earlier, use that approach for balancing how respondents can rate. This step tells you to balance the options provided. Also, stick to close-ended questions. These questions refer to examples where respondents need not think too much before answering. If you give lots of open-ended questions, it is time-consuming. And the last thing you would want to happen is when respondents will not finish the feedback questionnaire as it takes lots of effort.

Step 4: Offer Pre-Selected Answers

A smart way to ensure respondents will not feel a hassle in completing the feedback questionnaire is to provide choices or pre-selected answers. These answers refer to the possible answers a client can choose. Not only is it easy to answer, but it is also easy to evaluate. Let us not forget that the responses received from the finished questionnaires will undergo assessment and analysis afterward. Do not make your evaluation process difficult too.

Step 5: Keep It Short and Simple

There is no need to confuse whoever answers the feedback questionnaire. Short but simple questionnaires already work because what matters is that you gather many answers from your respondents shortly anyway. Even though you may sound fancy with your best vocabulary by using words that normal people would not understand, it is pointless because it will only hinder the communication process. Ensure that your subjects will not find a hassle in completing the document instead. You can always add instructions to help them too. And once all is well, launch the questionnaire.


What is a questionnaire in the research method?

In research, questionnaires are the official instruments used to gather information from specific respondents. And such documents would consist of tailored questions. Think of questionnaires as written interviews, except they can be managed face to face, via phone, or virtually.

What are the advantages of a questionnaire in research?

Many advantages are associated with questionnaires in research. A questionnaire is inexpensive, practical, easy to make, and quick to gather results. Moreover, questionnaires make it easy to evaluate, observe confidentiality, and give actionable data. And these are merely a few examples as there can be a lot.

What are the types of questions asked in a standard questionnaire?

Generally, there are six types of questions used for questionnaires. They are the open-ended, close-ended, nominal, Likert scale, rating scale, and ‘Yes’ or ‘No’ questions. Determine each type and decide carefully on which examples apply best for your application.

What makes an effective questionnaire?

An effective questionnaire is that which helps accomplish research objectives directly and gives complete or precise details. More so, the questionnaire should be easy to use for both the interviewer and the respondent in finishing it. It is even better when the design enables the analysis or interpretation to run shortly.

“It takes humility to seek feedback. It takes wisdom to understand it, analyze it, and appropriately act on it,” said Stephen Covey. And the renowned educator’s quote tells us how much we should value feedback. Indeed, answers from the feedback forms can give pride or discourage us since results can either be positive or negative. Whatever it will be, stay humble. What matters is not how people currently think about your business or performance, but what they will say after understanding, analyzing, and acting on the feedback insights. And with feedback questionnaire templates as part of your recipe, rest assured you can handle it well.