What Is Social Media Marketing?

Social media marketing represents one among many channels open to a variety of businesses for publicity and advertising. While, social media has been widely used as the sole domain of personal messages and photo sharing, it has now become a largely popular part of the marketing mix where well-targeted posts, tweets, and blogs can reach thousands of potential customers. Many businesses have hired their own employee whose sole responsibility is to promote the business on social media. Social media marketing has been known to be one of the easiest ways to connect with the target audience, increase sales and build a better branding.

What Is a Social Media Marketing Agreement?

A social media marketing agreement is a document signed by both the marketers and their clients. The document encompasses the terms and conditions of the marketing agreement by both parties. Since, social media has been one of the best ways to sell goods and services of different types of businesses all over the world, many companies and organizations choose to have marketers who are professionals in social media marketing. The role of the social media marketing agency is to promote the clients’ goods and services through the use of the social media platforms like Facebook, Instagram, Twitter, YouTube, and many more. When creating your own contract, make sure to include the following: the complete details about the clients’ goods and services; the updated information of the pricelist and; the terms of the marketing contract. Both parties should come up with a mutual decision regarding the contract. If there are any requests or correction about the contract, it should be taken seriously by communicating properly and making sure it is both fair for you and your client.

What Is the Importance of Social Media Marketing Agreement?

Social media marketing agreement is important to ensure that both social media marketing professionals and their clients have a secure and clear condition prior to collaborating with one another. This kind of agreement is mainly designed for businesses to provide such services using key materials and information provided by their clients to promote those clients’ businesses on social media platforms.

Within this agreement, any number of various activities across any number of social media platforms can be started. The services to be offered can be defined with no trouble and quantitatively (e.g. numbers of posts in a prearranged period), and in a well-detailed way using the comprised schedule. The client is required to provide the essential information about their business, together with the materials that may be usually used—such as logos and photographs. In terms of the intellectual property rights, such materials are closely guarded and the intellectual property rights in all materials created as the services are provided are automatically given to the client upon acceptance of the payment. Yet again, these types of information and materials should be cautiously considered, agreed, and detailed in the schedules provided.

Additional key terms in this social media marketing agreement include mutual IP securities, guarantees designed to protect both parties, thorough confidentiality provisions, and a payment structure allowing for an initial term followed by an envisioned number of short, renewable terms (preferably, on a monthly basis).

Several businesses, counting those merely for information services on the internet, frequently use social media to help publicize and grow. Since social media marketing has become a booming business, many marketers in charge of their own chosen careers are working to help others with their social media.

With this Social Media Marketing Agreement, it assures that both parties agree to the terms of the relationship between them, including, most significantly, the concise explanation of what exactly the campaigns and deliverables are for the different social media channels.

What Should be Included in a Social Media Marketing Agreement?

You can be the client or a part of the agency and it is better that you know what a contract example may contain. Remember that the intention of this particular contract is to plan out all of the details concerning how a particular agency will use social media to promote whatever it is that the client demands. It should include everything from what is going to be provided, up to the amount that the client will have to pay for the offered services. The clearer the information on the contract is, the easier it will be for both to measure whether it is one that covers all that is necessary.

Here Are The Steps That Will Help You Prepare a Proper Social Media Marketing Agreement:

Step 1: Indicate who the client is and who the contractor is. Classify which party is the client and which is the contractor or service provider since it is the first and possibly one of the most imperative steps that one needs to take when creating this type of contract (or any kind of contract for that matter). The reason as to why this has to be done is to make sure that those who go through the contract can simply identify who belongs to what role, consenting them to assess what it is that each party is required to provide to the other. This will come in very handy through situations such as lawsuits wherein one is required to verify the other’s identity. Figure out the name of the client or their brand’s complete name, and the complete name of the agency. Also, provide the date in which the contract was created and executed as there may come an event wherein the data will be needed. Just be sure to place these into the contract to avoid any conflict or confusion.Step 2: State what the agency will be handling. State what the agency is going to do with whatever has been provided by the client. This is vital as pointing out what is going to happen is exactly what the client wants to know about before even signing the contract. If you’re the contractor in the situation, then you will merely want to do exactly what is expected from you: marketing and promoting the brand of your client. At this point, you will need to take note of everything that you will be doing regarding the brand information that you have been provided. Be very specific when setting out what you will be in charge of doing as it is one of the minimum requirements. When evaluating this segment in regards to what it should contain, here are a sample of what contractors are usually in charge of: Communication Advertising which means all work that is related to social media. Before being written down into the sample contract, whatever it is that the contractor wishes to take over should be discussed with the client.Step 3: The services that will be provided by the agency. After writing down what the agency will be in charge of handling, the next step is to write down what services the agency will be in charge of offering. The client needs to know what these are, as they need to ensure that the agency is able provide the expected marketing services that will correctly promote their brand. One will need to be very detailed when pointing out how things are going to be done through social media. Someone will need to take into account all of the different social media platforms and interconnect with the client as to which are going to be used when marketing the brand. Note that you will need to be very specific when writing them down into the contract. Be sure to state the exact name of the social media platform once you and the client have made a sample agreement. Produce contents that are both entertaining and engaging towards the brand’s target market or consumers. Come up with a management system that guarantees all promotional materials about the brand contain top-quality content. Do not forget to monitor the social media conversations as well. The client may demand for the agency to do more so, be sure that both of you agree to the service that will be provided before writing it down into the contract.Step 4: Confidentiality of certain information. While discoursing how the brand should be marketed via social media, the client may be providing confidential information to the contractor. This is why one must be able to provide a segment that will state how confidential information will be protected since, the client will want to ensure that the contractor does not leak the information unless told to do so. State that all of the confidential information will not be shared by those who are excluded of the agreement unless certain requirements are met such as the client providing the contractor with consent. With this way, the contractor can avoid any lawsuits for unintentionally sharing what was not supposed to be shared with the public.Step 5: Payment process. The contractor must provide the exact details by which he or she expects the client to pay for the services. It should be clear about the particulars of how the payment should be done so that both the contractor and client will know how much will be paid, when the due date of the payment is, etc. Be sure that the numbers are accurate so that the client won’t overpay or underpay. As for the date, specify when the client needs to pay for the service. And lastly, share how the client may make the payment. If you are the agency, then go with the payment decision that you are most comfortable with and state it in the contract. Nevertheless, take note that it is always best to give your clients different options or alternatives to pay as that can guarantee they can make the payments on time. Give them options like paying via cash, check, credit cards, etc.Step 6: Termination of the ContractThis part will state what should be done if the client demands to make specific changes to the service, or if the client wishes to terminate the contract. There may be many possible reasons as to why either would happen, however, it won’t change the fact that you need to provide the requirements that the client will need to accomplish to make the necessary changes or to eventually terminate the contract. For instance, if a client wants to stop the marketing services or collaboration with you, then they would have to provide a 30-day notice before it can happen. Make sure that you provide clear instructions as to how these conditions can be done.


1. What is the role of a social media marketing manager?

The role of a social media marketing manager is to manage all of the company social media accounts on various social media channels such as Facebook, Twitter, Instagram, YouTube, and etc. They create, schedule and publish contents, engage with followers, and increase site traffic on behalf of the brand.

2. Why do companies need social media marketing?

These days, almost everything is done online. This includes brands advertising their products online and engaging with their followers like never before. To get ahead from the rest of the competitors, companies and brands will have to strengthen their online presence in the prospering digital world. This is why social media marketing is indeed very important.

3. What type of results is expected?

The key performance indicators needed is to observe are followers, engagement, and website traffic. All 3 of these metrics affect and influence sales in the long run. These metrics are visibly increasing monthly, and everything will be tracked especially the progress to see how this is working for your company or business.

4. How many conversions should I expect?

The amount of conversions will also differ. Contractors can essentially track the amount of conversions from the ads. This will allow contractors to use performance data of the ad campaigns to make measured improvements. In consideration of this, it is believe that the conversion rate will increase over time. However, it is important to note that there are external factors that impact conversions that is beyond control. This includes the price, website destination, product quality,  and market you are competing in.

5. Do I have to provide the content?

No, you do not have to provide the content. However, if you have content, it can be used as well. The social media specialist you are working with can develop unique content that fits your brand. They should have access to stock photography, simple design software, as well as relevant news sources. These can be used to develop content to engage your target audience.

6. Is the ad campaign monitored to make sure no money is wasted?

Yes, your social media marketing expert will be monitoring your advertising campaigns every single day. If the ads are not doing well, it will be paused and adjust the campaign. Moreover, the social media specialist will be optimizing this campaign as time goes by.

When looking to hire marketing agencies or experts to conduct digital marketing activities and publicity for a business, make sure that the social media marketing agreement provides you with the groundwork for a marketing contract that gives you an overall background and details of the general terms and conditions included with the making of such planning. Specify all agency services that will be made for the client as well as when such services begin and stop. Decide on the mode of payments and the frequency thereof through this document. Provide added specifications by writing them down in the contract.

It is nothing new for anyone to encounter a lot of advertisements on social media and on any other sites. They are just anywhere that one can expect to see them in every moment they decide to use their social media accounts. However, there is a process that those being advertised will have to undertake before they are allowed to share their brands with the public.

Make sure to prioritize what is best for your business and for your customers. Create a good bond with your social media marketing experts in order to have a successful growth of your timely goals.