A single sheet of paper can reveal a lot about a person. Particularly intimate information about them. It is not a violation of privacy, but it is frequently required…continue reading
24+ Sample Sponsorship Fact Sheets
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What Is a Sponsorship Fact Sheet?
A sponsorship fact sheet is an informative document that offers an overview of a sponsorship opportunity. This is most often used in event industry where organizers mobilize the support of sponsors and donors in order to execute an event.
According to the official Olympics website, the recently concluded Tokyo Olympics had 14 top tier sponsors or partners. This included global brands Toyota, Coca-Cola, Samsung, Visa, and Procter & Gamble. Aside from the fourteen, numerous other official partners and supporters, such as Canon and Japan Airlines, made up the list as well.
Benefits of Sponsorship
Whether you are the sponsor or the beneficiary, there is usually the argument of what benefits can be received once a sponsorship partnership is established. The aim is to arrive at a mutually beneficial agreement wherein both organizer and sponsor have something to gain from the partnership. To illustrate, even just having your logo featured in a major event can have pretty surprising benefits. The examples below expound on some of these key benefits:
Activities Needed for Sponsorship
Sponsorship is not as simple as asking a favor. It takes a lot of strategic planning, preparation, and even a bit of luck for organizers to obtain the right sponsorship. The following activities below are commonly associated with sponsorship. And in most cases, they are often required too.
How to Create a Sponsorship Fact Sheet
Feel free to use any of the sample templates above as a resource. Once you have decided on a template, follow the step-by-step guide below to customize your own sponsorship fact sheet.
Step 1: General Overview
Much like a corporate fact sheet, your sponsorship fact sheet should start with a brief background about the event or company. Make sure to cover all the basic details such as the name of the event, date, time, location, etc. If applicable, include an official company logo too. It is best to keep your overview brief and straight to the point. You have the option to include relevant statistics and figures if it will help convince potential sponsors.
Step 2: Sponsorship Packages
As much as possible, you want to provide potential sponsors with options. Doing this will allow more room or flexibility, and possibly increase your chances of winning their support. Make sure to list down these options in an organized manner. Most companies give at least three options or packages to choose from. A common example would be listing a gold, silver, and bronze sponsorship package. For each package, indicate the numerical value and its benefits in clear bullet points.
Step 3: Contact Information
After enumerating and explaining the sponsorship opportunities, provide accurate contact information. This should include the name of the person-in-charge, contact numbers, and a working email address. You can also include the official website or social media page. Providing this information is critical in case sponsors have any queries or clarifications.
Step 4: Overall Look and Design
Lastly, a sponsorship fact sheet is still considered a promotional tool in many ways. This means it should not only be educational and informative, but should also look attractive and professional. If space or layout permits, you can insert select images to make your fact sheet more interesting. Use proper fonts and sizes to ensure that text is clear and readable. Finally, mind your margins and spacing as well.
What is a sponsorship fact sheet?
A sponsorship fact sheet is an informative document that organizers use to brief and persuade potential sponsors to support events or projects.
What should a sponsorship proposal include?
A sponsorship proposal should include a general overview of the project or event, relevant information (e.g., statistics, accomplishments, goals), sponsorship package options, and contact details.
What are the 4 types of sponsorship?
According to Bizfluent, the four types of sponsorship are financial sponsors, media sponsors, in-kind sponsors, and promotional partnerships.
It is imperative to maximize the use of a sponsorship fact sheet. It can help you garner the support you need to make your event or project a success. Browse the numerous sample templates above to customize your own sponsorship fact sheet!