What is a Product Fact Sheet?

A Product Fact Sheet is a printable document that describes a product’s characteristics and qualities. It is an excellent tool for disseminating information about existing products for promotion or presenting a new one to the market. A product fact sheet is a visual presentation of all the essential information, facts, and numbers around a certain issue, using files, charts, and photos, along with many other things.

Fact Sheets generally include a corporate overview, product information, statistics, technical data, FAQs, lists, “how-to” pages, and instructional content, etc. When writing a fact sheet for the product, the most important thing to remember is to keep them clear, clean, and brief. Make sure to emphasize the essential information, which is often presented in a graphic manner to better provide an easy understanding element to your consumers.

Why Create a Product Fact Sheet?

You might think that it makes more sense to create a fact sheet if your product is new and you are new to the market. That isn’t the case. Even older brands or products can make a product fact sheet to set them apart from their competition. Product fact sheets are different from Advertising Brochures because their composition varies. This article will be explaining the uniqueness of having a product fact sheet later on. But first, here are some examples and reasons of how corporations use product fact sheets:

Easy Distribution: Product or service fact sheets can be made for the sales and marketing teams to distribute to clients, partners, or prospects. Fact sheets as marketing material and sales enablement content. Since it mainly composes of one page, consumers and investors won’t have any difficulty in understanding the contents of the product fact sheet. Introduction to Interested Investors: A startup fact sheet can be made as an introduction for investors. In gaining their favor, competitors race to present themselves as a unique and viable investment. Product fact sheets can not only make you presentable and professional but also garner favorability from investors. You may even present your Product Proposals once they have reached out to you. Increase product sales: Product information sheets have a lot of potential for boosting income as a marketing and sales tool. Marketers may use them in a campaign to communicate a product’s merits while also using high-resolution pictures for context. Consumers can be given tangible sheets as an additional asset, or salespeople might refer to them while demonstrating the worth of a product. Product Launch Brochures can also be given if they have shown interest in your display. Provide consistent information: Through the use of a product fact sheet, companies are able to deliver consistent information that will merit a base understanding from the consumers and investors. This makes it much easier for a customer to visualize an item online or to comprehend how an item functions in a physical situation. Compare differences between products: Consumers will not only be able to view variants in an easy-to-understand manner, but they will also have additional information about a product range, enhancing the user experience. Another advantage is that they provide customers additional options. Consumers may compare the features of several products, assisting them in selecting the most suited product for their needs. You can ask for Product Development Surveys to guarantee that your target market has been reached.

However, you should always be clear about the objective of your product fact sheet and who it is intended for before developing one and releasing it to your investors or the public. Only then will you be able to develop an effective Information Sheet that your readers will appreciate.

Who Provides the Product Fact Sheet?

A manufacturer or reseller will usually give a product fact sheet to aid consumers in making a purchasing choice or understanding and utilizing the product. A product fact sheet can be found on almost any manufactured object, however, they are most often found on industrial and consumer durable goods. A product fact sheet is also known as a product data-sheet, product information sheet, or product Data Reports, depending on the industry.

Things to Know Before Writing a Product Fact Sheet

Before we get into the details and guide you on how to write your product fact sheet, there are a few things one must keep in mind before creating it. These things are important to know because they are vital in creating your own product fact sheet. These include:

Should ideally be one page in length: You just need one page to express the most important messages about your company or one of its products, services, or challenges. People will just read the first page. Nobody has the time or desire to read lengthy information. If your fact sheet is two pages long, revise it and rewrite it again until it is just one page long. This is intentionally designed to be handy in terms of passing information to consumers and investors in a way to practice control in simplifying which information is important enough to relay to the readers of the product fact sheet. This leads to the next point. Should be brief and concise: As product fact sheets are designed to be a quick read, the information and details that you have placed about the product should not be complicated or overwhelming to the consumer or investor. Fact sheets are intended to be easily readable after all. This encourages you to compress your strongest points into the most important details. Many of your customers, particularly those in specialized sectors or those dealing with difficult or contentious problems, feel compelled to explain their conditions and reasons to the broader public in considerable detail. While comprehensive information has its place, it is typically better saved for specific target audiences. Should be visually appealing: Although product fact sheets generally have a relatively simple layout and employ tables, charts, lists, and diagrams to convey essential technical information like Technical Reports. Some companies opt to use a black and white or greyscale product fact sheet to maximize their production budget and time so that when distribution occurs and there is an error or change to be made, then the cost would be much less. But color can be utilized to attract attention to certain regions or to emphasize pictures and trademarks. Especially if the color coordination goes well with your brand, consumers are more likely to recognize the connection between the product fact sheet and your brand. Adding Contact Information: This is obvious in terms of promoting a business, product, or services that interested parties such as consumers or investors need to know how to reach you. Adding in a phone number, your personal or company email address, your social media links, and etc. can make it easier for people to find you and even know more about your company if they are directed to the main webpage. And if they have additional inquiries, then they wouldn’t have to browse through the entire internet just to search for your contact information. 

How to Write Your Own Product Fact Sheet?

If you want to view product fact sheet examples, those have been provided for you to check above. Feel free to choose whichever suits your style, there are numerous templates you can select from. We are finally at the part where we guide you through writing your own product fact sheet. Keep in mind the following steps while creating your slick sheet:

Step 1: Add in a Strong Header

The header acts as the title of your fact sheet. To capture your consumer’s attention right away, use a strong headline and a captivating image. This helps draw in the eyes and attention of consumers and investors to picking up and receiving your product fact sheet. You don’t have to overdo it, either. Sometimes simple and minimalistic designs are enough to grab their attention although it depends on how it is used or if it goes with the rest of your design.

Step 2: Include Significant Company Description

Begin your fact sheet with the name of your corporation and a brief explanation of what it does. Add some basic information about your business, such as your office locations, total staff count, year of establishment, industry, and so on. Feel free to include any other relevant information about your product, service, or business. If you have a Company Fact Sheet or company info sheet may be used as a reference to get the most vital information to present your company as.

Step 3: Talk briefly about your sheet’s vision and mission

Explain what your company stands for, why it exists, and what its future ambitions are in one to two lines. This is an excellent place to include your company’s tagline or slogan. Presenting your company’s vision and mission helps people to form a connection with you. In a way that they understand the foundation and drive that pushes your company forward and puts meaning into the actions and related products or services your company provides.

Step 4: Tell us about your company’s roots.

Although not necessary but you can include your founding story of how the business was started, who started it, and why they started it. This is merely to add in or establish an emotional connection between you and your consumers or investors. Since people want to put a face on companies or products, this helps them visualize the people behind it. But if it has already been stated in the earlier step then you don’t have to expound on it too much.

Step 5: Discuss Products and Services

Describe your main product and service offerings, as well as your business operations. Who is it for, and why is it preferable to the alternatives? To demonstrate essential metrics, features, and comparisons, utilize graphs, pictures, and tables. This is where you can play around with the formatting to make it appealing to the consumers and investors. View our product fact sheet sample so you can see how we organized the steps.

Step 6: State Milestones

Include significant achievements and milestones. Include sales, expansion, and fundraising rounds, among other things. To make it easier to evaluate, write out all of the important milestones in bullet points. Although not necessarily crucial, adding this step can provide credibility to potential investors as to how valuable your product can be. They may even reach out and provide you a Contract Proposal.


What additional information can be included in a product fact sheet?

You may also include Core Values, Key Metrics, or Customer Testimonials in your product fact sheet. See our product fact sheet free template as a guide.

Why can’t a product fact sheet be formal and professional?

It can be but in today’s digital world, people tend to be visual learners. They’re considerably more inclined to scan an infographic than to read a wall of text. Because if it’s too wordy, most of the research-based material that is offered online gets ignored. Just don’t overdo your design and you’re good.

Is an infographic a product fact sheet?

An infographic and product fact sheet may be the same in terms of being informative over a certain topic and having only one page. But the infographic is rather lengthy and provides a lot of information for various topics under one umbrella topic while the product fact sheet focuses on one product by a company. Check out our product data sheet format for examples.

Now that we have shown you the ropes in successfully composing and formatting a product fact sheet, it is time for you to mesmerize your investors and consumers with how unique and purposeful your product really is. Be guided with what this article has laid out for you so you can submit a product fact sheet that will earn and garner the attention of people in the community.