34+ Sample Business Fact Sheet 

What Is a Business Fact Sheet?

A business fact sheet refers to a single-page document that contains an overview of your organization or business. So rather than reading a whole book or a hundred-page business report, at least business fact sheets are more straightforward, short, and succinct; thus, saving time and effort in getting to know a business. And these fact sheets are used for various purposes which would affect what specific content to write in the document.

According to Statista’s research survey, it is gauged that by 2026 there would be around 126,251 businesses employing at least a hundred to 499 individuals in the US.

Why Are Business Fact Sheets Important?

To reiterate, business fact sheets are made for different purposes. One important fact is how this sheet is useful in introducing a business to a client, business partner, investor, or stakeholder. The summarized facts in the document will help stakeholders get the gist of what the business offers or simply what it is. Second, a business fact sheet is helpful in every new hire’s onboarding. That means new employees can simply refer to the document to learn the basic details about the company. Other important reasons include using business fact sheets for internal reporting, sales product or service specs, PR or media content, and other marketing schemes.

On another note, you can’t deny that there are numerous businesses in the market. In fact, you can expect up to 126,251 businesses employing at least a hundred to 499 people in America by 2026. And surviving in this competitive industry is paramount so you need to know your business very well and also know how to introduce your enterprise to more people briefly—which is just what business fact sheets can do. More so, the visual elements in the sheet are responsible for presenting data shortly. Gone are the days you use long paragraphs, thanks to infographic charts, graphs, and other creative visual organizers.

The Basic Elements of a Business Fact Sheet

As a business fact sheet can be used for various functions, the same goes for its content. But there are also standard elements often found in a business fact sheet. So what are they? To have a basis on what to include in your sheet, take a look at this list of what the elements of a basic business fact sheet are:

Header: First things first, create a header. The header serves as your business fact sheet’s title page. And how you begin this is up to your creativity. Some people would display their company logo, a striking photo to grab people’s attention, and even a bold title with a brief introductory statement. And since this is the first part to see in a document, you have to make an impression right from the start.Business Description: What follows the header is a short description of your company. This covers the basic info from the company name, company size, business type, date established, company address, and contact information. Expect this section to identify your company so that clients and stakeholders get the gist about your business pronto.Mission and Vision Statement: As the company description summarizes your business as a whole, the mission and vision statement manifests your company’s specific goals and objectives. And it is a critical factor for your business fact sheet so people get a glimpse of your company’s values, slogan, tagline, and plans. Also, this helps expound on why your business exists in the first place including what it basically stands for.Foundation Story: What may serve as inspiration to your audience is when you have an interesting background statement about the foundation of your business. Simply create a narrative about how the company started, who spearheaded it, and why it needed to happen. For example, a business that started in the early 2000s until the present has a big difference from how businesses are today. And you can compare it in your story. Another interesting take is a business that has just recently started and is now very well established. Share your experience about that instead.Product/Service Description: A paramount highlight to your business fact sheet is the product/service description. You have to tackle what your business offers. If your purpose for the sheet is to generate more sales, then you would surely enlist your products for sale, similar to a product fact sheet. And insert short descriptions about what each product or service is, in case audiences need further background.Milestones: To impress your audience, you must not forget about stating the achievements and milestones reached by your company. That means you encode those significant events that helped in making your business get its breakthrough. Those many accomplishments will not only give a great scent to your brand or business but also impress high-end stakeholders who want to work with you someday. So be sure to be truthful in this section along with the dates and other evidence.Business Metrics: Key metrics and statistics help increase your company’s credibility in terms of progress, achievements, and more. For example, you showcase the increase of sales your business had for the past few months to display your huge success. But, you should only add progress reports or metrics that are relevant to the business fact sheet’s purpose. That way, you won’t have to write wordy sheets with too much unnecessary content.Customer Insights: Customer feedback and insights say a lot about a business. And it only makes sense to include such data into the business fact sheet. Besides the wonderful things they said about your services or products, the client insights also give a sense of who your customers are or what your target audience is.Team Introduction: Last but not least, introduce your team members. The key is to start with the founders or executives down to the very bottom of the pyramid. Similar to company profiles, you can incorporate concise profiles for each employee to introduce them properly. This way, your business fact sheet is able to showcase the main key players that made the business a success in the first place.

How to Create a Business Fact Sheet

Now, it is time to face the real deal—are you ready to craft business fact sheets? Since you already learned so much regarding a business fact sheet’s definition, significance, and key elements, it gets simpler to make the sheet itself. And it gets a whole lot easier with a step-by-step guide on how to manage it. So in this section, you will learn the key steps to make business fact sheets.

Step 1: Conduct a Detailed Business Research and Prepare a Draft

You can’t just make a business fact sheet without having enough cognition about the business to talk about in the first place. Thorough business research and data analysis would suffice. That way, you can review how your business was founded, what specific products and services were offered, and other essential data. Next, pick the significant parts in your research and analysis that are worth incorporating into the business fact sheet. And that begins your draft which is also your basis on what to add in the document later on.

Step 2: Save a Sample Business Fact Sheet Template

Take time to view and compare the many sample business fact sheet templates enlisted in this article. You will eventually work on a specific template of choice so you never have to make the said sheet right from the very beginning. Premade business fact sheets are a lot easier since most of the labels and details are given. Your only job is to add data and edit the sheet. Besides working on a business fact sheet in PDF, you can even save soft copies and print them afterward. Make the most out of each template’s customization tools.

Step 3: Add the Important Business Fact Sheet Elements

Can you still remember each element to include in a standard business fact sheet? As discussed earlier, business fact sheets must have the header, business description, down to the team introduction. Besides what was tackled before, you can even insert more elements that you think are useful to the sheet’s data. Of course, the crucial facts are the meat of your document and they must all be fact-checked to avoid erring the data. And if your draft was detailed enough earlier, then you will find this step easy for sure.

Step 4: Focus on Keeping the Data as Brief as Possible

Just like any brief report, business fact sheets must be as succinct as possible. Do not lengthen the data with unnecessary content and flowery words; they only weaken the message of the document. A tip is to just write everything down first. It does not matter if things are too long yet. Organize your thoughts afterward, including arranging which data should be stated first until last. And finally, you compress your data and keep statements as straight to the point as possible. Find a way where reading everything is easy to understand too.

Step 5: Incorporate Smart Visual Organizers

Another detail you should never disparage is how organized the presentation of your data is. If things start looking too long, then add some visual organizers. Remember that using graphs, organizational charts, and other visuals is not simply to make the sheet look cool. They are around to deliver more comprehensible data. For example, nobody wants to waste their time reading long paragraphs when everything could have been summarized thoroughly with a tabular chart enlisting the details.

Step 6: Leave a Lasting Impression

Last but not least, consider the appeal of your sheet to build a lasting impression. Business fact sheets can be used as marketing tools too, meaning you should deliver appealing and attractive designs or content to market effectively. An example is to use motifs that are related to what you sell. If you are planning a hotel fact sheet, then add pictures of the best spots of your hotel. For those running a fashion business, then impress the crowd with couture and avant-garde embellishments in the sheet. Or perhaps, you add graphic design elements and keep it fun. Also, you can incorporate a call-to-action statement at the very end of the business fact sheet. May the statement be about visiting a specific website, calling your business numbers, or anything, that is how you engage customers and stakeholders.


How long is a business fact sheet?

Business fact sheets are generally known as one-sheet documents. But larger corporations with plenty of data may have more pages as long as it does not go beyond five pages.

What should be on a fact sheet?

You already know what the parts of a business fact sheet are. But if you need help on what to include in a general fact sheet, you only need the headline, executive summary, list of supporting facts, call-to-action statement, sources or attributions, and other basic information.

Is a fact sheet a report?

Although fact sheets follow a similar format to those of reports, they are not the same in terms of length. Reports are basically longer than fact sheets. Hence, a fact sheet would cover only the important bits of a report.

How do you write a one-page fact sheet?

Indeed, compressing details into a single page sounds a bit hectic. But it is certainly doable when you follow these tips:

  • Focus on outlining the important bits of data only; avoid unnecessary or unimportant data.
  • Use smaller fonts to fit more content in one sheet (specifically around 10–14 font size).
  • Add bullets to list specific parts of data rather than using long sentences and paragraphs.
  • Mind your texts’ spacing in the document.
  • Do not forget to bold or highlight specific words that should be emphasized since they are highly significant.

Indeed, compressing all significant data regarding your business, product, service, or brand in a one-page document is quite arduous. But the important thing is for you to remember why you need to create that anyway. That way, you would know what to say and present in a sheet about what people should know about your business and why they should care in the first place. Hence, prepare business fact sheets to provide a brief overview of your company, whether you use it to pitch to investors, hire new workers, market your brand, or simply summarize what clients should know about the enterprise. Download sample business fact sheets now!