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What Is a Corporate Fact Sheet?
A corporate fact sheet is an informative document that companies may have various uses for. The document is a compilation of various useful information such as company background, figures, statistics, etc. These tend to be included as part of an official company press kit or used for other promotional reasons.
According to an online article published by The Balance Small Business, there are several common mistakes to avoid when crafting a company fact sheet. Guy Bergstrom enumerates five things to steer clear of: using small font, stating too much information, allowing sources to bury the facts, using outdated information, and focusing too much on your business.
Parts of a Corporate Fact Sheet
A corporate fact sheet may compromise a variety of information, depending on the company’s needs and preferences. The following examples are some of the most common elements that you can find in a corporate fact sheet:
Tips for Making a Corporate Fact Sheet
A corporate fact sheet may seem straightforward, but too many companies miss the opportunity to truly paint an informative picture of their business to prospective clients. There are several tips that can help prevent your fact sheet from being too forgettable and unengaging. When creating your corporate fact sheet, try to keep in mind the following:
How to Create a Corporate Fact Sheet
To create your own corporate fact sheet, you need to incorporate several elements from the ideas above then customize the sheet to fit your own needs and preferences. If this is too time-consuming for you, using a ready made template is your best bet. It will save you time and energy, and also act as a helpful guide as you craft your corporate fact sheet. Follow the simple steps below to get started:
Step 1: Incorporate a Logo
A corporate fact sheet can serve multiple promotional uses. It can be the cover page of a company media kit or it can be a single-page handout for business conferences or expos. And like any branding strategy, your company logo should be identifiable. Even if your fact sheet is but one page, a logo will help establish a more credible and official corporate fact sheet.
Step 2: Cover All the Basic Information
You want your corporate fact sheet to be as informative as possible. This does not mean you need to delve into every minute detail about your company. Provide just enough relevant information that could be useful for a potential customer or client. You can divide your fact sheet into several parts such as the company overview, historical background or timeline, achievements and awards, list of services, contact information and links to affiliate websites or social media pages.
Step 3: Use Graphics to Add Character
Nowadays, people cannot discount the added benefit of creative material. Your corporate fact sheet does not need to be serious and boring. With the right effort, you could very well turn it into a conversation-starter infographic. Make it aesthetically pleasing and compelling by incorporating interesting graphics. Do not just settle for a piece of informative paper. Engaging content deserves engaging visuals and graphics as well.
Step 4: Use the Right Format
Again, it is easy to simply disregard format and throw away quality standards when doing something as simple as a corporate fact sheet. It is closely related to graphics and imagery; because a good layout and format can also contribute to aesthetics. Organized and symmetrical design can emphasize graphics and imagery. If you prefer not to worry too much about format, using an editable template is the most convenient option. You only need to input your own details to customize a corporate fact sheet.
What is a corporate fact sheet?
A corporate fact sheet is a quick rundown of basic information on a company or business. It can either be part of a compilation, such as a press kit, or a stand-alone document to serve different educational and promotional purposes.
What should be on a company fact sheet?
It is possible for a corporate fact sheet to contain a number of different sections. Depending on the preferences of the company, a corporate fact sheet usually includes a company overview or background, list of services, brand or product portfolio, key people and leadership, customer base or clientele, statistics, achievements, and a mission vision statement.
How do you make a corporate fact sheet?
You can use a variety of applications to create a corporate fact sheet. Basic applications like MS Word and MS Excel are two convenient tools. But if you want to incorporate graphics and other media into your fact sheet, more sophisticated and advanced software may be required. And if it is convenience you are after, it is best to use an existing template to save time and effort.
A corporate fact sheet can be an important information tool that will help generate awareness about your company, service, or product. A good corporate fact sheet should not only be informative, it should be visually compelling and aesthetically functional as well. Browse the different sample corporate fact sheets above and find one that suits your business needs!