What is a Property Fact Sheet?

A Fact Sheet definition is that it delivers captivating information in a clear and simple style to readers in your target audience. A fact sheet is a piece of paper or a digital document that provides information on a company, organization, product, service, campaign, event, or a more specific topic such as properties. A property fact sheet should, in general, focus on a single property and be no more than one page long, with a clear, easy-to-read layout. If you’ve never made one before, follow some of the general recommendations below and, feel free to choose which property info sheet template fits your preference.

Reasons for Using Property Fact Sheets

Since documents and brochures are frequently disseminated to the public, relaying information among potential buyers and clients are essential to notify them of certain details. Knowing how to create a property fact sheet is critical and will serve useful when in a scenario that immediate information needs to be released. Fact sheets may be one of the most basic, effective, and valuable tools for communicating in the public when utilized appropriately. Here are some of the most compelling reasons to start utilizing fact sheets for your property:

Short and Concise: As previously mentioned, fact sheets are typically one page in length and having two pages would be pushing it. In most cases, you will only need one page to communicate the most important information. People just do not have the time or interest to read documents with excessive material. So, if yo have created a fact sheet template that is two pages or longer, attempt to edit and remove any unnecessary points and words it until all of the information will be on a single page. If you don’t believe you will be able to fit all of the necessary material onto one or two pages, you will need to create a separate fact sheet to discuss the remaining information. Keep in mind, too, that decreasing the font to suit a single page isn’t a good idea. It’s possible that your paper will become illegible.Easy to Read and Understand: Fact sheets are often created and arranged to resemble webpages with tabs or books with chapters. Headers should be used to highlight the most essential aspects. These headers are necessary so that whoever reads them can choose to read what follows or go straight to the topic. It’s critical that you understand which header fits with the specific part of the Property fact sheet in terms of its relevance. This will make your fact sheet simple to read and understand.Direct: In the corporate world, making a brief Company Fact Sheet forces you to pare down the amount of information you want to offer and focus on the most important aspects, so you should know which information is more relevant than the others and you should only include those. It would be inefficient to provide too much information, since consumers may lose interest in your fact sheet. Similar to a property fact sheet, there is no need to add in excessive details. If you desire to include a lot of information, then opt to choose another format of a document instead.Save Budget: Single-page information sheets may be produced on your letterhead and then duplicated in black and white. They don’t have to be elaborate, colorful documents. You can also only disseminate them when necessary and just to those who need to know about them. Even better, you may go paperless by sending the file through email or posting it for download on your website. Then you wouldn’t have to worry about the Budget for the printing services, the materials such as your printer’s ink, or even the paper quality. Save a Significant Amount of Time and Effort: Time is precious and for everyone who is busy doing what they need to be doing then a property fact sheet is all the more efficient for both you as the seller and the potential buyers. Writing a property fact sheet won’t require much time, in the same point is that it does not require too much effort to read fact sheets because they are short. Much more with the provided property data sheet template, your life will be at ease with the examples in this article. Finally, if your fact sheet has all of the necessary material, you won’t have to repeatedly answer the same questions.

These are the reasons why you should start utilizing fact sheets to the public, or even in the office or with an organization because disseminating information and communicating with others is done with less hassle and more ease. They are highly effective, and readers are more inclined to read the full document due to their prompt delivery of information and layout.

How to Create a Property Fact Sheet?

The property fact sheet is intended to market important details about the home, such as its characteristics and pricing. Buyers should discover more about the home right away without waiting for the realtor to return their calls or referring to the Business Fact Sheet after a long day of open houses. Put yourself in the buyer’s shoes while writing your fact sheet to anticipate property facts you would want to know. You only have one page to present vital information when creating a fact sheet. Your data should be carefully chosen and presented in a logical order to capture your readers’ attention and make it easy for them to grasp your point.

Step 1: Captivating Headline

Create a catchy headline. Using a headline will help in getting the buyer’s attention. Concentrate on the home’s best selling point. Additional points if you could come up with something witty which easily hooks the potential buyer’s attention and leads to them to easily remember the property you are selling. Society now is prone to approaching labels that they identify as fun and appealing. But whichever is your target market and audience, you should maximize on reaching a large range of them.

Step 2: Important Details

Write a brief description of the property in a paragraph. Emphasize features that may entice potential buyers. Discuss the home’s style, age, and any upgraded appliances or recent renovations, for example. Concentrate on the features that set your property apart from others on the market. This is the part where you are able to sell the property through a captivating description. Although of course, maintain a formal tone and don’t confuse the readers with over-the-top adjectives. Set the tone for the consumer or keep the language clear and uncomplicated.

Step 3: Additional Relevant Information

Include detailed details about the house, as well as the asking price. To expound on particular, divide the datasheet into parts or use bullet points to describe facts. Determine the structure, condition, flooring, square footage, number of bedrooms and bathrooms, lot size, land, location, and basement characteristics of the house.

Step 4: Supplementary Photos

You can’t expect a pure wordy document to grab the attention of passersby and potential buyers, not unless of course, it is a formal document such as newspapers which are expected to be predominantly filled with words. But that isn’t what a property fact sheet is, similarly infographics, fact sheets may be filled with complementary colors and photos to be pleasing to the eyes as potential buyers scan the document. Include a recent photo of the home’s exterior. The greatest photographs are those that are in full color. If you have enough space, provide interior photographs.

Step 5: Provide a Contact Information

As for the last step, it is crucial to add Contact Information to direct curious individuals of where to go next. Include your personal information or your real estate agent’s contact information. If you are selling the house yourself, include your name and phone number; otherwise, give your agent’s contact information. You may even include your business email address, website, and or social media accounts to be easily accessible and located on the internet.

Additional Information That Needs to Be Clarified

When walking around the property, many tenants may ask inquiries. When you have a lot of unoccupied properties on your books, remembering all of the lease details at the correct time and in the right way might be challenging. You can and should carry a variety of property fact sheets with you to use at the appropriate time and in the appropriate manner. Here are some particular things to include in your fact sheet along with the property’s full details:

Lease Terms and Conditions: You will be able to figure out what kind of property lease the potential buyer is looking for. You may then give a list of lease terms and conditions that represent the best leasing Agreement for the current vacancy. This will offer the potential buyer something to consider.Improvement Detail: The property’s features should be listed and presented. You can discuss the size, area, and location of the property, as well as the fit-out layout and internal upgrades. Discussion for additional lot improvements can be made prior to or after a deal.Areas within Proximity: Recognize and present the variations in the area between the property and the other houses within the area. A variety of plans and drawings demonstrating fit-out proximity within the main property may be beneficial. Another thing you can add elements of the location to discuss and expand on. Many potential buyers will be interested in public transportation, main road access, neighboring companies, and closeness to airports, shipping ports, and transport depots, all of which should be highlighted on the property fact sheet.Incentives, Services, and Amenities: You only have one chance to pique the tenant’s interest in the property. Be open and honest about the kind of incentives that could be available for leasing the property. Examine the many forms of rent-free, without donations, and discounted rent or landlord contributions to special occupancies. From a practical standpoint, some buyers will prioritize services and facilities. Power, water, electricity, vehicle parking, security, after-hours access, air conditioning, and signs should all be provided.Floor Layouts and Plans: Although not necessary, some fact sheets may include the blueprints or layout of the house. They may assist a buyer in determining how they can utilize the space and how they are able to make additional changes or accommodates into a certain property design.

Avoid These Pitfalls

With such a little amount of space to write all the relevant information that you deem fit for the public to know about the property, it may be a challenge in placing the layout for your property fact sheet. You have to keep in mind to avoid these pitfalls to create a good and effective document. Check out our property data sheet template as a reference.

Unreadable Font: A fact sheet should be considerably easy to comprehend. You don’t want people having difficulty reading your fact sheet because the font is too tiny. Don’t go for an overly large font though as it will also clog up the fact sheet. Instead, find something suitable and appropriate for reading while also going well with the layout and design that you have made.Unupdated Information: Your fact sheet should be as up-to-date as feasible. When there are more recent statistics available, don’t quote figures from research that took place years ago. If you are going to use the same fact sheet year after year, make sure it’s updated with the most recent information each year.Irrelevant Information: Your fact sheet should be a component of your marketing toolset, and it should adhere to the same marketing standards as the rest of the other tools. Avoid making a list of facts that are entirely unrelated to the property. Instead, connect those facts to your audience and demonstrate why the information you are sharing is relevant to their issues, challenges, and requirements.


What is the purpose of a fact sheet?

A fact sheet is a brief, typed or handwritten document that condenses the most important facts about a topic into the smallest amount of space possible. The goal is to provide facts and key points about a topic in a clear, concise, and easy-to-understand way. It’s a quick marketing tool that can help spread the word.

Where to distribute property fact sheets?

Most real estate fact sheet flyers are distributed at house showings in a professional environment. Anyone interested in purchasing your home is welcome to attend the free event and ask questions of the person who represents your Real Estate ventures. There are a few typical areas where your fact sheet paper may be placed to improve your chances of gaining a sale. Such as open hours because numerous people may be attracted and gain the chance for them to see the property themselves as well as handing them through your website or media. Posting your fact sheet online with your home’s listing can help you reach a broader audience of potential homebuyers who are further away.

Do properties need fact sheets?

Since fact sheets are presented on a printable piece of paper or even digitally, it informs people about various topics. Applying a fact sheet for your property makes it easier for you to inform interested buyers of the most relevant information and details about your property.

Fact sheets are crucial for offering easy-to-access information about your property to potential buyers and for promoting your home. They have been around for a long time and will continue to be around in the future due to their effective use. The document also functions as part of a property record which can benefit you in tracking documents of your own sold property.