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14+ Sample Influencer Agreement
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What Is an Influencer Agreement?
An influencer agreement is a formal agreement between a social media influencer and an external party, usually for commercial purposes such as brand partnerships. Typically, the other party is an advertiser or a company that seeks to boost its marketing strategy through the social media influencer.
According to an online article by Shopify, 61% of consumers trust recommendations from social media influencers. And as of 2021, the influencer marketing industry was estimated to be worth around $13.8 billion. There are also different types of social media influencers based on their follower count. The same article enumerates these influencers as nano influencers, micro influencers, mid-tier influencers, mega influencers, and celebrities.
Tips For Social Media Influencers
If you are a social media influencer or an aspiring one, the internet can be a pretty complicated space to navigate. The digital world is quite different from the real world. And with fierce competition and an endless buffet of online stimuli, influencers constantly compete for their audience’s attention. However, there are ways to boost your social media presence. If you are a social media influencer looking to establish more quality connections and content, the following are some tips that can help you achieve that.
Examples of Niche-Type Influencers
Social media influencers can be categorized in various ways. They can be classified according to their number of followers or the content they share. With the latter, there can be thousands of influencers with the same target market or niche. And based on interest or niche, there are all kinds of influencers simply because there’s also an abundance of topics that generate public interest. The examples below are just some of the most common types of influencers.
How to Create an Influencer Agreement
To create an effective influencer agreement, its contents must be detailed and clear. If you are looking for more convenience, using an existing template can help you get the job done faster. You do not need to start from scratch with a ready-made template. Once you’ve selected a template of your choice from the collection above, follow the step-by-step guide below.
Step 1: Establish the Parties
Just like any formal agreement, the first step is identifying the parties involved in the contract. This crucial section serves as the introduction to the entire agreement. Make sure that the complete name and address of both participating parties are indicated. In the case of a social media influencer agreement, it is typically the name of the company or advertiser and the influencer. But the other party can also be anyone who engages the services of the influencer either to promote something or spread awareness. The format of this introductory section should be clear, simple and straight to the point. A few paragraphs or lines should suffice.
Step 2: Set Realistic Expectations
When you’ve established the parties entering into the agreement, the next step is defining the roles and setting expectations for each party. Social media influencer is a relatively new occupation and there are still a lot of assumptions that must be ironed out. So this must be clarified and addressed as directly as possible within the contract. The specific responsibilities will obviously depend on the kind of business partnership the parties have. Regardless, it is still crucial to set and manage expectations right from the beginning.
Step 3: Outline the Terms and Conditions
A key component of all formal agreement contracts is the stipulations. These terms and conditions act as a guide and help direct the course of the relationship. Ideally, the terms should cover not just the work itself but also establish a clear scope of work along with its limitations. Provisions regarding duration of contract, payment terms, content creation, commencement of agreement, and termination of contract are just some common examples. The purpose of setting terms and conditions is to promote clarity and prevent conflict in the event that problems arise or plans don’t unfold as expected.
Step 4: Formally Declare the Partnership
Lastly, formalize the agreement by including a declarative statement at the end of the document. A good way to close an agreement is by officially confirming it. It can be as simple as a single or two-sentence statement. The declaration is merely confirming that the terms and conditions previously set are agreed upon by both parties. In addition to the statement, make sure to leave adequate space for both the social media influencer and the external party to affix the date and their respective signatures.
What should an influencer contract include?
An influencer contract should include several sections including a concise definition of responsibilities and expectations and a comprehensive list of terms and conditions.
Do influencers need contracts?
Social media influencers need formal contracts especially when entering into business arrangements and ventures with external parties. Whether it’s a major brand or an advertising company, formal agreements are forms of insurance that help protect both parties’ interests.
How long do influencer contracts last?
The duration of the contract would greatly depend on the mutual agreement between the influencer and the advertiser or company. However, it is quite common for influencer contract agreements to be short-term, ranging anywhere from six to twelve months then subject to renewal.
The social media influencer is a modern force to be reckoned with. Whether you are an influencer in your own right or a corporation looking to explore influencer marketing strategies, you need a solid and reliable agreement contract. Browse the sample templates above and customize your own agreement now!