You can have recipe and menu styles. You just have to perfect the food that you will offer and you know that your restaurant is ready to sell. Another preparation that you should have in building a restaurant is to create a restaurant business plan. It is a thing that is essential before starting your restaurant business. If you will have a restaurant business plan, you can assess the start of your business better. You will be properly guided in it. It will serve as your step-by-step roadmap as you set your hand in your restaurant business journey.
13+ Sample Restaurant Business Plan
What is a Restaurant Business Plan?
With the most basic description, a restaurant business plan is a document that states all your goals for your restaurant business. It has objectives that you have to turn into reality. Your goals and visions are clear in it. Whatever you have in mind for your restaurant is written in it. This business plan identifies the nature of your restaurant business, all your financial information, other business backgrounds, and all the management strategies that you are going to use in your business everyday. It is vital because without it, you cannot get funds from a bank or a prospective investor. It gives you directions to turn your operational strategies into actions. Functional strategy and corporate strategy are easier to apply with a business plan. Here are some questions that you can encounter in creating a restaurant business plan:
- What problems can be solved with my business?
- What solution could my product give?
- What is going to be the niche of my business?
- Who are going to be my customers?
- How can I sell my products?
- What is the size of the market that I will target?
- How can I find a business model?
- How can I make money through this business?
- Who are my possible competitors?
- How can I have a business advantage?
- How can I manage the growth of my company through a business plan?
- Who are the persons that will run the business?
- How qualified are the persons that will run the business?
- What could be the risks that I could encounter?
- What can be done to avoid all risks?
- What is the value of your capital and all your resources?
- What is the history of the business?
- What are the financial statements?
13 Tips on Restaurant Business Plan
A restaurant business surely needs some tips. It is not an easy thing to handle anyway. With tips, you can improve your restaurant business plan and could later make your restaurant business successful. There are things to consider when opening a restaurant:
Select a good location for your restaurant. A good location is a must in every restaurant. It should be accessible. You must be sure that customers will have transportation options in reaching your restaurant and on their way home. Pick also a place that is a busy area so many people could possibly enter your restaurant. You can place your restaurant near a park or a sports area. A place with a lot of passersby is a good place also. You cannot put your restaurant in a place where no one sees it. Choose an open place that is visible for anyone who pass by.Have a good use of space. Your restaurant does not need to be big. If you have a certain space where you can build your restaurant, make good use of it. Design a restaurant that is good enough for that space. Be sure that the venue will have a good ambience. Compact the tables and chairs inside the restaurant in a good way. This is especially true if you are just renting your place. Bigger place requires larger money. You can therefore rent a smaller place but is well-assembled.Pick the colors of your restaurant carefully. Design makes everything lively. Be careful in designing your restaurant. You can choose a minimalist design or any other new designs these days. Pick the right colors for your restaurant. If your restaurant looks good, you can attract many customers. It would also create a better ambience or atmosphere in your place. No one would want to eat in a gloomy place. So better make your restaurant have lively colors that can put spunk to your restaurant. All of us would love to go to a cool place. It is good to hangout in places like that. Therefore, you can have more customers.Have a great kitchen design. One thing that you have to consider in the blueprint of restaurant is the kitchen design. Your kitchen must be well-designed and functional. It is where your food will be prepared so it should have a good design. Make it something where your workers can move properly and can make their work with ease. The kitchen design decides whether the food can be served fast or slow. Better design it perfectly.Give your staff the best uniform. Your staff represents your restaurant. Give them the best uniform that you could think of. Have a uniform design that compliment your brand’s design. Staff uniform should make your restaurant to look professional. Hire a designer if that was needed. If they would be nice to look at with their uniforms, they could also attract customers. Make uniforms that would make them proud to work. Workers working in uniform is good to look at. How more if they are nicely dressed.Pick the best linens and furniture. Your tablecloth and furniture are the primary designs of your restaurant. Select the hottest and trendiest ones. If you can make your restaurant trendy, a lot of people would like to hangout in your restaurant. Of course, they would order as they do so. Best designs mean a lot of sales. It is good to invest at these things.Have a greatly designed menu. The best way to sell your food is to have a great menu. Design your menu in the best possible way. It was what your customers would look upon so make it great. Have food meals if you think it fit. This would give customers discounts that would entice them to buy more and more often. If you have a fine dining restaurant, it is the more reason that you should perfect your menu. Your food is greatly presented with the menu.Have good offers in your restaurant. Discounts and add-ons is a good way to attract regular customers. Most people are excited to have these things. If you can provide offers to your customers, you can have additional sales. Even discounts can add to your sales because you could get many orders as a whole. Always offer something new as this will not get your customers bored with your product. Every month you can change your menu or every three months. Customers want something new as all wants to keep the current trend.Create a website for your restaurant. We are in the digital age. Do not be a stranger to the current mode. Have a website for your restaurant. This will better market your business. Hire a web designer to create an excellent website for you. Pick the right design and colors that are trendy for the young people at this age. If your target market is adults, choose a more professional design. This website also has a great role in our business. We can make our customers to order online. Your food would sell better. It means a greater sales for you.Use social media. Social media does wonders in many businesses. Make a profile of your restaurant in Facebook pages, or in Twitter or Instagram. Be active and talk to online influencers that can help you. With social media, a lot of people would come to know your product and they would be entice to try it. Social media is what could make your restaurant popular. At these times, it never fails. Everything that has been popular in social media has become successful. You must be sure to put your social media strategies in your restaurant marketing plan. Even a small restaurant business plan can be successful with social media.Make a loyalty program for your brand. If your brand will have a loyalty program, you will surely keep regular customers. It is true that 75% of consumers shop with stores that can give them a loyalty program. Of course, they would continue to go back to a brand if they could get something good from it. Talking about loyalty, be surety about it. Your customers’ loyalty is what you need so start a loyalty program for your business.Have a restaurant blog. Blogging is one of the ways that you can talk about your restaurant with others. You can describe your restaurant to people through articles. You can set a fame for your restaurant by citing your restaurant’s history and interesting things about your restaurants. You can also share some pictures of your restaurant. Many people could see it and can be enticed to have a visit at your restaurant. You can spread a word about your menu and recipes through a blog.Sanitize all your utensils. Buy a utensils washer. Be sure that all your utensils are sanitized. You can build a good reputation for your restaurant if the customers will see that all your utensils are bacteria-free. They would not be scared to eat at your restaurant because they would think that they are in good hands.
How to Make a Restaurant Business Plan
There might be restaurant business plan samples but you might still want to know how to write a restaurant business plan. Follow these steps if you want to make one.
Step 1: Make a cover for your brand and have a good concept.
Find a good logo for your brand. Hire a designer and choose a logo that will be popular for customers. Put the date and your name at the cover. Make a restaurant concept and make your idea exciting. Tell people about something that was new. Your restaurant must be unique. People should see that. Give details about what your restaurant can offer, your inspiration in starting it, and a description of your service style.
Step 2: Create an executive summary.
An executive summary should also be at the beginning of your restaurant business plan. It is an introduction and summary of your business plan. It should be next to the cover page. It is an outline of the goals and vision of your business. This is a one page or a two pages summary. This could be a brief overview for your proposal for restaurant. With this, you aim to draw your investors to read the whole business plan. The elements of an executive summary are:
- The mission of the business
- The concept of the proposal
- The execution of business
- The actual potential costs
- The return of all the investment
Step 3: Make a full description of your company.
This part is where you introduce your company to the readers. Cite the name of your restaurant, its locations, all the contacts, and all other information. It gives a detail of the owner’s experience. All the short term goals and long term goals are written in this part. The legal standing of your company is also cited. It gives a concise market study and tells why your company will have a success in the market.
Step 4: Detail a sample menu.
The most important point in a restaurant business plan is the menu. It is because it tells what you are going to serve in your restaurant. It pinpoints your product. The element that you have to consider in making a menu is the pricing. Be sure that the price fits the cost that your investor could give you. Design a good menu with the best pricing that it could have.
Step 5: Give details about employees and management team.
Give information about the people that could be on board in your business plan. This is more important in fine dining restaurants where the staff that are going to serve are important. Show how your staff can give hospitality to the guests or customers. Introduce the team that you are about to establish. You can also show that you have the essential skills to run your company. The thing that your management team can be good should be visible.
Step 6: Tackle the financial and marketing analysis.
State the demographics that your restaurant is targeting. Have also a competition analysis. Tell how you will market your restaurant business. And with the financial section, you can hire an accountant to help you in financial estimates. You can also ask for external help to keep your restaurant running.
How Could I Know If There Would Be a Market For My Product?
Almost all restaurants start with a simple recipe. They might not know how to market this at first. You can search through the internet for all the market trends so you can adjust your product according to it. You would know if your food product can sell. If you do not find your product marketable, think of innovative ways that the public can buy it.
What is Needed in Order to Start a Food Business?
You must be a good self-starter to run a business. You must be good in financial allocations. You also must have the stamina to run a business and to start from scratch.
A restaurant business can start with a restaurant business plan. It was what the investors could read for them to allocate money for the start of our business. Make an appealing business plan that could make the investors approve. Have a popular food to sell and tell how you can market it in your written document. State justifiable goals and make your investors impressed. Well, a restaurant business plan woud really make your dream successful.