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6+ Sample Fundraising Action Plan
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What Is a Fundraising Action Plan?
A fundraising action plan is a plan that aims to raise money to support a certain cause or event. It lays out various details and strategies about the preparation and execution of how to go about a fundraising program or activity.
An online article by GoFundMe paints a picture of how various initiatives were taken when worldwide lockdowns were first imposed due to the COVID-19 pandemic. The organization noted that over 150,000 fundraisers were started and created from the period of March to May 2020 in response to the public health crisis. In the United States, New York state topped the list for the highest number of fundraisers launched. Lastly, the article noted that over half of the relief initiated by pandemic-related fundraisers were targeted to address small businesses and unemployment woes.
Types of Fundraisers
There are all kinds of fundraising activities that people can take part in. There is also no shortage of creativity when it comes to fundraising ideas. People can think of various ways to raise money, especially in today’s increasingly interconnected and interactive world. The examples below are just some common ideas for fundraiser activities.
Strategies for Creating a Fundraising Action Plan
Fundraising is not as easy as it looks. Mainstream media may portray it in a straightforward and simple way. But the planning and preparation and everything else that goes on behind the scenes to execute a fundraiser is anything but easy. The tips below are a compilation of simple but effective strategies you can use when crafting a fundraising action plan of your own.
How to Create a Fundraising Action Plan
To create a fundraising action plan, there are several elements that ought to be included in the plan. And if you are looking for a faster way to get things done, using an existing template can save you a lot of time and energy. The sample action plans above are designed to help you customize your own fundraiser plan. Simply download one and follow the step-by-step guide below.
Step 1: Establish Your Objectives
Always being an action plan with your objectives. What is the aim of the fundraiser you want to launch? Why is it important to raise funds? What is the core mission of it all? You need to have a clear assessment of your objectives and goals before creating any action strategy. An objective will serve as your why and your guide that could potentially help you see the fundraising project through, especially when you’re faced with challenges and trials.
Step 2: Set a Target Amount
A fundraising program is pretty straightforward in that it seeks monetary support for whatever cause or event. Because it involves funds, your action plan should have a clear idea of how much money is needed. Make sure to indicate and set a target amount in your action plan. This needs to be established early on because it will determine how much effort and planning will go into the fundraising activity. For example, if the target amount exceeds thousands of dollars, obviously more preparation (and possibly even a longer duration) will go into the event.
Step 3: Outline the Action Items
Perhaps the main section of your action plan are the action items themselves. You need to clearly outline the steps and strategies that will enable you to accomplish your objectives and target amount. These action items should cover everything from the initial planning to manpower, to shifts and schedules. As previously mentioned, delegation of tasks is important too. Just because there are multiple action items on your list, it does not mean you should do it all yourself. Assign different people to different tasks to really make it a collaborative effort.
Step 4: Set a Deadline
The last step is to create a timeline for accomplishing your fundraising goals. Whether it is a week-long fundraising activity or a big charity event, having a deadline creates a sense of urgency and accountability for the team. For each action item, you can assign a deadline for it. This way, it is also easier for you to follow through the steps one by one and avoid getting overwhelmed in the process. It is imperative to have success metrics or indicators; and the ability to deliver on time can be one of them. Further, make sure you track any progress and development. You can use a basic Excel spreadsheet to monitor donations and all incoming funds.
What should be included in a fundraising action plan?
Your fundraising plan should always specify your objectives, target amount, action items, plans, strategies, schedules, and even contingencies. Indicate specific details such as the date and time of the fundraiser, its duration, location, estimated number of participants, then assign tasks to each organizer as well.
What are the five activities of fundraising?
According to GoFundMe, there are several ideas for community fundraisers that you can engage in. These include creating and sharing a fundraiser page, hosting offline events, seeking the help of local businesses, sponsoring group events, and collecting donations for school fundraising. All of these are great if you want to focus on smaller and intimate communities.
What is the purpose of a fundraising plan?
The purpose of a fundraising action plan is to create strategies and figure out the best way to reach a certain goal. In the case of fundraisers, the goal would be to garner monetary support in order to finance an advocacy, a group, or an organization.
Fundraising activities require the right planning and preparation. If you want to maximize your efforts, you need to craft a sound and solid fundraising action plan. Browse the sample fundraising action plans above and choose a template that meets your needs.