What Is a Business Concept and a Business Concept Proposal?

A business concept is an idea, usually an innovative idea, that centers around a product or a service that offers unique, reliable, and relatable solutions to existing consumer or business problems. It presents how the idea is applicable in today’s market, and is easily structured well into a business plan. Often linked as well with innovation and product development, coming up with a business concept is usually done through research on the latest current market trends for the purpose of growing a certain industry or enhancing certain existing products or services. In our example, John, as a solo entrepreneur and a certified health and fitness buff, has come up with a concept of selling the license of his health and fitness mobile app to gym owners so that they customize it and market and sell it to their gym clients. John also plans to create a separate one for individual health and fitness enthusiasts as well. He uses a business concept proposal when approaching and presenting to clients to sell his mobile app.

A business concept proposal is a written document, or presentation, created and presented by the seller or supplier to a prospective client or buyer, offering the sale of the supplier’s or seller’s products and services. Similar to a sales proposal, the business concept proposal provides detailed information on how the products or services can benefit the client or buyer through offering solutions to existing needs or problems.

What are the Qualities of a Good Business Concept Proposal?

Coming up with a business concept is one step down the road to entrepreneurship. Marketing it and selling it is step two. There are a lot of innovative ideas out there that offer potential solutions to consumers’ or businesses’ needs. The challenge is, how do you get those consumers and businesses to come to the table with you and get them to listen to your presentation, and finally, to purchase your offered solution? An entrepreneur, such as John, may come up with a business concept and have prepared a business concept proposal along with, but how sure is he that it’s good enough for his potential clients? What exactly are the qualities of a good business concept proposal that gets potential investors or clients latched on to?

It is well-researched and has a purpose: A good business concept proposal should always have a purpose and end-goal that’s clearly defined, and that is to offer a solution to consumers and businesses. That solution should be specific and be well-researched. The whole proposal should not have just a generic appeal to it. It should be something that’s innovative, and/or has a unique purpose. A well-rounded market research should be conducted and applied properly when coming up with the proposal. Just think about the fact that there are so many existing business concepts that are similar to the idea of a mobile health and fitness app, but what makes your app particularly unique that it stands out from the rest? And most importantly, what solution does it offer that other products and services do not have? Aside from building upon the purpose of providing a solution, the business concept proposal should also lean upon the purpose of you, as an entrepreneur, of what you personally hope to achieve as well. Do you plan to use the proposal to get investors? Do you plan to use it as a presentation to financial institutions to get a loan to fund your mobile app? If it’s directed to investors, then the words and how it’s presented should be made for investors. Same thing goes with presenting to financial institutions.It is achievable and can be implemented: Let’s get realistic here. You cannot just come up with a business concept in the first place if your target market cannot be able to achieve the results as promised by the product and, most of all, cannot realistically be implemented. Again, having well-rounded research is at the core of a business concept. Achievable means to say that the business concept proposal presents ideas and strategies that the business or an individual can easily follow through its application and achieve the desired solution and results. Implemented, meaning that the proposal can be easily built in and applied in a business, or can be easily installed and used by a consumer. You cannot just present a business concept without giving your client the roadmap on how to use it. Like any kind of tools and gadget that comes with a manual set of instructions, so does the business concept proposal should look like. It presents, guides, and offers how your clients would benefit most out of your product.It is clear, concise and structured: A good business concept proposal doesn’t leave the clients hanging. It should be easily understood, free from ambiguity. The statements are brief, but clearly and concisely written. It should not be wordy. The idea is presented strong and clearly, the instructions and strategies are logically laid out, and the solution is realistic and measurable. The whole structure of the proposal itself should be done chronologically as much as possible. Since the proposal serves as a roadmap of how the potential client could be able to benefit from it, the presentation should be done by showing what are the existing problems, what your solution is, and what are the potential outcomes as a result of availing your product. The proposal should have a clear structure, addressing all possible questions that your potential clients might have.It is measurable: Your potential clients and investors would want to invest in a product or service that is measurable. They wanted to be able to know how to keep track if the product or service you’re offering is going to be successful or not. After all, having a business is all about the numbers game. In the case of John’s mobile app business concept, it should have a way or a feature of providing the clients how to track the number of users or downloads in a given time period. Business clients would love to know and monitor how they are profiting from the product they availed. So, this should be part of the business concept proposal as well.

How to Create a Business Concept Proposal

The ultimate goal of a business concept proposal is to draw in potential investors or clients to engage and avail your offered business concept products or services. In our example, John’s goal with his business concept proposal is to attract gym owners and health and fitness enthusiasts to avail and purchase the license to use his health and fitness mobile app. In preparing his proposal, John should note to whom he is specifically doing the proposal presentation for, so that he could easily engage them when he is making the presentation. A business concept proposal might be, for all intents and purposes, beautifully written, looks neat and organized, but if it doesn’t have the right key ingredients in it, the whole proposal structure falls flat in its face. Here are some of the key steps on how to create an effective business concept proposal.

Step 1: Product Name and Concept Overview

Write down the name of the business concept product, or service, that you are offering. The name of your product should be unique and well-researched. It should not share any similarities with the product names from other competitors, if there is. It should be able to catch the attention of the consumers, should be easily identifiable, and should be relatable with. The concept overview gives a description of what your product is all about, why is it called that, what is its purpose, and who is it specifically for.

Step 2: Target Consumer Market

Start by identifying if there is a market need for your product. If there is, then identify who is your target market in this case. The target consumer market is the end users you are targeting to avail your product. These are the group of individuals that have the same set of characteristics that your product is created for. Identifying the target market can be done through classifying consumers according to demographics: age, gender, location, income, lifestyle, et cetera. Having an identified target market can help develop better marketing strategies later on through the business planning process.

Step 3: Concept Value Proposition

This is the part where you explain how your target market will benefit from availing and using your product. A value proposition is what a product, or a service, offers to bring to the consumer once they choose to avail the product, similar to how a marketing strategy also works. In creating the value proposition, describe the features of your product and what are its key benefits. Benefits would be what your clients would take away from using your product. Identify what makes your product unique in the market, and why your potential clients should consider buying your product instead of the competitors’ products. Point out if there are any value-added qualities, such discounts, freebies, product user support, et cetera.

Step 4: Market Analysis

A market analysis is an overall assessment of the market in terms of qualitative and quantitative. It studies if there is a need in the market for the type of product concept you are producing based on the demographics of your target market. In creating your business concept proposal, present a market analysis showing the trends and volumes of potential end users of the product, including the ease of entry into the market. Also include data on what is the projected annual revenue profit. You can base this off from existing competitors who have a similar product design, or you can make realistic calculated projections based on the number of potential users.

Step 5: Create a Sustainable Revenue Model

From your market analysis, you have already identified an estimated annual profit projection that your business concept will be making. Explain further how the product will earn, or what are the ways that the product will be making a profit. In the case of John’s health and fitness mobile app, one way the app makes revenue is through purchasing the license to use the app, or in-app purchase; through advertisements; and through subscription renewal strategy. Also, the revenue model needs to show how sustainable the business concept is and if it has potential for further growth and development. Cost efficiency also plays a role in the revenue model, how the potential clients and investors save on cost when purchasing and using the product, and what are the other related future expenses, such as product support, product upgrade, et cetera.


How important is the SMART goal in a business concept?

SMART goal means Specific, Measurable, Achievable, Relevant and Time-bound. Specific, meaning that the business concept should have identified a market need that needs to be addressed. It also answers the question of who the product is made for and how will the end user benefit from it. Measurable means how the business concept will be measured against achieving its goal: increase in number of customers or end users and increase in profit revenue. Achievable is how the promised benefit from using the product can be realistically achieved. Relevant means is the business concept appropriate to the current market needs. Time-bound is the timeframe set in achieving the goal of the business concept, which is when it is estimated to reach these number of customers and these number of profit income.

Is a Business Proposal Letter part of a Business Concept Proposal?

Oftentimes, a business proposal letter comes before the actual presentation of a business concept proposal. The proposal letter is used as a way of introducing the business concept to the clients in a hope of establishing a meeting with them to make a presentation. Sometimes it is used as a cover letter attached to the actual business concept proposal document. The proposal letter contains a brief overview of what the business concept is, proposes a date and time of meeting that is convenient for the potential clients or investors, and includes the sender’s contact information details for further inquiries.

Why is it important for an entrepreneur to learn how to make a business concept proposal?

The whole purpose of making a business concept proposal is to generate funds for your business concept or product idea, and that is through the purchase by end users or investors. Learning how to make a proposal is a good first step towards business planning. In fact, it helps establish the necessary capital for the business to start and grow from. Also, it enhances your skill in making business marketing strategies later on.

John Doe, our health and fitness enthusiast and one of a kind mobile app designer, has come up with a fantastic mobile app design that could help gym owners maximize their clients’ health and fitness lifestyle. He also plans to build one for individual users as well. He plans to sell the license to use his mobile app, and has come up with a great business concept proposal that would attract potential clients and investors into purchasing and using his app. John is on his way to creating a successful entrepreneurial business for himself.

Want to know more about how he made that effective business concept proposal? Download our business concept proposal templates now, and start making your business ideas come true and grow successfully!