A media proposal is a formal written proposal that is presented to a prospective client by a media agency or body. The proposal typically offers a comprehensive list of services and products such as social media management, publishing, or any other media-related service.
According to data published by Pew Research Center, 7 in 10 Americans use social media for entertainment, for establishing connections, consuming news and sharing all kinds of information. Statistics also showed that only around 5% of American adults used at least one platform of social media back in 2005. Fast forward to today, 72% of the public use some form of social media.
Media can be a pretty broad term. Throughout history, its definition has continuously evolved and today, people embrace all kinds of media. From newspapers to mobile apps, there is no doubt that media has become an integral part of daily life. The following examples described below are some of the major types of media.
Publications. Print has been around for centuries and it is one of the oldest forms of media. Newspapers, magazines, books, and the like all fall under print media. The publishing industry is a billion dollar industry that employs millions all over the world. Nowadays, with the advent of new media and technology, print is now considered traditional media. Many people today even deem print as outdated and no longer relevant since most people get their news and information online. However, despite its seeming irrelevance, print still remains an important source of information for some people. Generally, older generations are able to appreciate print media more because it was the kind of media they grew up with. Broadcast Media. Together with print media, broadcast media may also be considered traditional media. Anything that involves frequency falls under this category. Radio and television used to be the golden ticket of media back in the day. The 20th century saw a democratization of information when television sets and portable radios suddenly became common household appliances. And just like print media, it was a form of mass media that was able to reach and influence the lives of millions of people. Today, even with online streaming widely available, broadcast media is still an integral part of society. This can be observed in how much influence television networks or companies still have over individuals and communities. Social Media. If there is one thing in the 21st century that can be deemed as the ultimate game changer, it is social media. With the proliferation of social networking sites and mobile apps, it has connected the world and introduced new ways of behavior in so many different ways. With the invention of the smartphone, it has only increased social media usage among people. Because of accessibility, convenience, and portability, more people can access their social media platforms essentially anytime and anywhere. And although social media has come with obvious benefits, there is still much debate surrounding its negative effects on health, particularly mental, emotional and relational health. Advertisements. Another form of media involves direct advertising and marketing. Ever since collective society adopted a consumerist culture, advertisements have become the norm. Since products and services are offered to the public for consumption, media has been the choice vehicle to sell these products. Commercial and outdoor media such as billboards are common in cities and urban areas. Not only are advertisements a form of media, they can be lucrative sources of income as well. It’s common practice for people to rent out billboard spaces and other signage. Just like real estate leasing, it has become another avenue for earning passive income.
Media has been a target of scrutiny and debate in recent years. When people speak of media, sometimes the first thing that comes to mind is the people who work in media such as journalists, anchors, producers, etc. But media is an all-encompassing spectrum that involves various types of platforms and includes those professionals whose career is in media. The word itself refers to being a medium between parties or institutions. The examples below describe the reasons why the media plays a pivotal role in modern society.
Vehicle of Information. As stated earlier, media comes from the word medium. Essentially, the media acts as the intermediary between two or more groups. For example, television networks bring news to individuals or households. Social media acts as the catalyst that connects people virtually. In effect, information is exchanged and shared through various media channels. Media helps to bridge the gap between people and institutions. In recent years, however, the credibility and autonomy of the media has been undermined and threatened due to widespread disinformation and fake news. Especially on social media, more and more people fall victim to fake news and untrustworthy information sources. It is getting harder to discern the truth when manufacturing lies has now become a lucrative business in many countries. Mass Communication. The most basic role of media is to communicate and disseminate. Thanks to advancements and developments in technology, mass media came into being. The Industrial Revolution’s defining moment was the mass production of goods and material; modes of communication also came with that graduation to mass production. From daily newspaper circulations to the dawn of cable television to free mobile application downloads, the capacity to produce media on a large scale has led to greater public consumption. The tool of mass communication has allowed information to reach more people within a given time. Essential Element of Democracy. One of the most primary reasons why media is important is because it is a defining element of democracy. An independent media is considered an attribute of a strong democracy. In states and countries that subscribe to democracy, free speech and freedom of assembly are basic rights. The primary function of media, in all its forms, is to disseminate the truth and uphold freedom of expression without fear or intimidation. But in many countries around the world, there has been a growing threat to the autonomy and independence of traditional media outlets. Threats of censorship, stifling dissent, or any attempt at silencing the media loom over a number of countries. For many people, this can be interpreted as a blatant attack on democratic ideals.
The content of your media proposal will depend on the kind of media you are presenting. For example, it can be a social media management proposal for a potential client or an audio-visual media proposal for a particular event sponsor. Whatever it is, make sure to keep in mind the following steps:
Step 1: Offer a Comprehensive Background
Many proposals begin with an introduction, but you have the option to open your media proposal with whatever suits your preference and needs. Giving a comprehensive background about the media of your choice or about the company initiating the proposal can already serve as an introduction. For instance, you can include an interpretative analysis on the media of your choice. If your goal is to curate a proposal that is tailored to a client, you can try to incorporate the prospect’s goals, needs, or preferences. Whatever way you frame your background introduction, try to keep it brief and descriptive. As much as possible, avoid lengthy and dragging paragraphs.
Step 2: Provide a List of Services
After the introduction, proceed to describing the list of services or products that you can offer the client. In the case of a social media proposal, some of the services can include social media management, SEO, web design and development and other related services. It is important to inform your client of the scope of work so as to sufficiently manage expectations. Ideally, this section should be as specific and detailed as possible. Make sure to maintain clarity, accuracy, and objectivity when enumerating the services. You can utilize bullet points or a simple table to keep your information organized.
Step 3: Incorporate a Budget and Timeline
A key section in a media proposal is the budget. There must always be transparency between the media agency and client. For example, if a client seeks to engage the services of a social media management agency, the former must have an idea of how much funding is needed. Propose a budget in a clear and straightforward way. Include a breakdown of expenses and don’t neglect to include details about each cost. In addition to finances, you may also want to include a timeline in your proposal. Set project deadlines or program milestones to give the client a better picture of your proposed plans.
Step 4: Set Terms and Conditions
Lastly, it’s important to set provisions that will govern the partnership. Even if the business relationship or partnership has not been formalized yet in a formal contract, you can already inform the prospective client of the various terms and conditions you intend to set. If you are unsure of how to proceed with the provisions, you can draw on the list of services mentioned earlier. Explain the terms of agreement in a manner that is both fair and direct. Whether it is regarding payment guidelines, schedule of deliverables, duration of partnership, liability, or confidentiality, you want your potential client to feel secure and confident in doing business with you.
To write a media proposal, you need to have an adequate assessment of your prospective client’s needs. Gather all the necessary information regarding what you can offer your client and lay out the corresponding terms and conditions. Refer to the step-by-step guide above for more detailed instructions on how to create a media proposal.
What is a content proposal?
A content proposal is basically a formal proposal submitted by an external contractor or service provider (e.g., social media management agency) to a client. The proposal should be catered to the client’s needs.
How do you write a marketing proposal?
To write a marketing proposal, it should be client-focused and solution-driven. Outline the various strategies that will address the client’s needs and make sure to establish a definitive scope of work. Include a budget, timeline of activities as well as the terms and conditions.
A media proposal should be practical and engaging at the same time. Keep in mind that a good proposal is one that takes into account the needs and preferences of the client. Browse the wide selection of sample templates above to customize your own proposal today!