50+ SAMPLE Security Proposal

What IS a Security Proposal?   

Companies that provide services as their trade rely on business proposals to get their prospective clients to come on board and avail of their services. The same goes with a security services company that provides security guard services, investigative services, and all other kinds of protection services that are very much needed to protect a business’s assets. That is what a Security Proposal would like to share. The security proposal document, written and prepared by a security company, aims to market their company to targeted, prospective clients by sharing and offering their security services. The document provides details of what the company does in terms of security, its facilities or infrastructure relevant to security services, the type of packages included in their services, value-added services, as well as what the security company has achieved throughout its time in operation.

Benefits of a Business Proposal

A security proposal is akin to a business proposal, if not, the same. After all, a security service is a kind of business trade. Like with all businesses, be it a service provider or products and goods manufacturer or distribution, a business proposal to a client is the first step towards achieving a business’s goals and objectives. It is a turning point in any business. How well a business secures its clients is a telling of an effective business and marketing planning operation. The proposal document is as important as any piece of business document. But what exactly are the payoffs for having a good, well-written business proposal?

Helps Secure Funding: Aside from securing clients, another important reason and benefit for having a well-written business proposal are to attract potential investors or to raise funds for the business via loan application through financial lending institutions. A business plan and a business proposal often work hand in hand when securing loans, investments, or investors. While investments and loans are generally used for startup funding purposes, ultimately, that funding that keeps the whole business operation up and running comes from the purchases coming from the customers or clients. That is the major benefit coming from a good business proposal – to keep the business running through the acquisition of new customers. Effectively securing and generating cash flow is what it is all about. Cash flow is the liquidity process of money coming in and out of the company. Money coming in is in the form of startup capital and/or business revenue, while money coming out is the operating expenses and capital expenditures. An effective business proposal helps secure investors and keeps attracting customers or clients so that the business keeps on running smoothly without a hitch.Helps Identify Strengths and Weaknesses: A business proposal can also help you identify your business’s strengths and weaknesses. How? When people are making business proposals, they usually reflect on the best aspects or features of their business to be written down. Somehow, during the stage of coming up with those aspects, they realize along the way that there are some gaps and areas in the business that need to be improved. Overall, during the process of writing up the business proposal, they somehow found out that there are indeed some lacking to make the business the ultimate choice of the consumers. After all, no business is perfect, right? And that is the benefit that a business proposal brings. It enables you, the maker of the proposal, to look at things without prejudice, and see the things as exactly as they are. It makes you help improve or fix whatever needs fixing so that when you prepare and come in to present your business proposal, you are confident about all the things you have written down or presented in your proposal. You know the back and front end of your business services. You know the ins and out. That is why if you are asked any questions at all, anything and everything under the sun, by your clients about your business, you can confidently answer every one of those questions! That’s a lot to ask from a business proposal, but the question is, how can you identify your business’s best and worst? Doing a SWOT analysis is a good start. SWOT stands for your business’s Strengths, Weaknesses, Opportunities, and Threats. Strengths are those aspects or features of your business that are unique or make your business stand out among its competitors or in the market. Weaknesses are those business aspects that need to be improved or that lack support that prevents the business from realizing its full potential. Opportunities are those features that the business can leverage to maximize its operation or features that can help boost the business into achieving its goals and objectives. Threats are those aspects, usually external aspects, that can potentially harm or put the business operation at risk. By identifying your key SWOT aspects, you’ll eventually end up winding up and finish making the winning business proposal!Serve as a Roadmap: Another payoff for having a well-composed business proposal is that everyone is clear on what to do, including their roles, responsibilities, and obligations. There is no vagueness as to how the business proposal is interpreted, and everybody understands exactly what is written down in detail. Aside from that, everyone is on the same page as well. Meaning that the business proposal is written not only for the sake of the clients and investors, it is also written in a way that the staff and the low-level employees can be able to understand and interpret clearly what is presented in the proposal. If there is clarity to the proposal, then the proposal will serve as a roadmap. A roadmap is a detailed planning process created to accomplish a certain goal or objective. How exactly does a business proposal fit into this description? To start, the primary aim of a business proposal is to secure clients or to secure funding. Now, when the business proposal is presented, gets approved, or when the clients sign off on it, then the end of the bargain of the business starts to operate. That end of the bargain is whatever was agreed upon that was written on the business proposal. The business proposal then comes in as a guide, as a roadmap, as to what the obligations of either party, the business provider and the end-consumer or client, need to be carried out or met. Hence, the business proposal now serves as the foundation later on for the creation of a business contract or a business agreement.Push and Improves Marketing Strategies: A business proposal is also a marketing strategy. Marketing strategy is about how you position your business in the market, how you target your potential clients or customers, and how to convert those potential clients into actual availing or purchasing clients. That is a business proposal comes in as a marketing strategy. Business proposals are made not only to attract investors or get new clients to come on board. Business proposals are also used if a company wants to go into a partnership with another company. You might ask, how does a business proposal fit into improving marketing strategies? Technically, a business proposal is a marketing strategy. If a business proposal is selected and gets approved by your targeted client or business, that means that how you market your business to the client was effectively and successfully done. But if a proposal gets rejected, then here is where the opportunity to improve comes in. It might be that there is a need to improve the way the proposal was written or presented. Or, it might be that there is a need to improve some aspects of the services, goods, or products that were presented in the proposal. How effective and successful a business proposal is will make you think twice about the way you’re making your succeeding proposals later on.

How to Create a Security Proposal

Creating that effective security proposal can be a daunting task since, after all, the goal of a security proposal is to get your clients to come on board and avail of your business’s security services. The security service trade is one of the toughest industries to get into. You’re investing a lot when it comes to hiring the right manpower, or security personnel, as well as the right security equipment, materials, and other resources. It goes without saying that whatever you write down in the proposal should be the best representation of your company and the security services that you offer. After all, your clients deserve nothing but the best when it comes to security detail. How to start creating that security proposal document? Read on.

  • 1. Cover Page

    To make the document look more formal shows that you are serious when it comes to doing business with your clients. Hence, the first part of the security should be a cover page. The cover page provides the name of your name, your position, and the name of the company that you are representing which, in this case, is the security company. Indicate as well the name to whom the proposal will be submitted or presented, the company name (if there is), and the date on which the proposal will be submitted or presented.

  • 2. Executive Summary

    The next part is the executive summary. The executive summary provides an overview of what the security business is all about, how it came to be, and just a summary of some of the services the business offers. This part is often a turning point for most readers. If the executive summary is well-written and is interesting enough to capture the reader’s attention to make them go through the rest of the proposal, you’re looking at a potential signed deal with your client. An executive summary often contains a mission and vision statement. A mission statement states the reason or the purpose of the security proposal, in this case, would be providing the best security services needed by the prospective client. A vision statement states what the security company hopes to achieve, usually in a timeframe, from the proposal with its client.

  • 3. Statement of the Problem

    More like a statement of the current need. This section goes deeper into the reason why the security proposal was made. It looks into a market analysis of researching if there is a niche for the kind of security that is offered by the security company. This section presents to the client what are the current security problems in the market, and what might be the possible security issues that the client will be facing. Or, bring up the existing security problems already experienced by the client. The goal of this section is to create a need among the targeted client. It should be relaying the message of, “Hey, these are your existing security problems. This is how we will help you solve those problems. We are the best choice of solution to your security problems.”

  • 4. Proposed Services and Related Costs

    This section is where you present the solutions that you are offering to your prospective client. As a security company, your solutions oftentimes come in the form of security services. Your services could be providing highly adept or well-trained and qualified security guards with previous work experience in the security detail. Service could also be in the form of investigative service, think of doing detective work. Another service could be providing bodyguard service. Or, your company could also provide security equipment, such as closed-circuit television, or CCTV, for video surveillance; provide security IT infrastructure to protect confidential data information from cyber-attacks; and/or provide security armored vehicles for transportation of important personnel or very valuable assets or items. Right beside, or perhaps create a column, after the proposed services should be the costs related to availing those services. Indicating the costs and other related expenses would show that you are transparent when doing business and that you have no hidden charges later on that would surprise your clients along the way. This would lead to growing trust for your business and help to increase the credibility of your services.


What are some of the different types of proposals?

The three different types of proposals are formally solicited, informally solicited, and unsolicited proposals. A formally solicited proposal is created as a response to a formal request to make a business proposal. Informally solicited proposals are usually the end product of an informal conversation between the business and the prospective client. There is no formal request made to make this type of proposal. An unsolicited proposal has no direct connection between the business supplier and the prospective client. This type of proposal usually comes in the form of marketing or sales strategies such as brochures, trade shows or displays, and so on.

What is meant by physical security?

Physical security are those security management measures that are designed to protect people, assets (tangible or intangible), and property from any adverse events or actions that would potentially harm or cause damage or loss to the business. The components of physical security include surveillance, access control, and security testing.

What are some of the other contexts of security?

Security could come in the form of physical security (i.e infrastructure, corporate, border, supply chain), IT security (i.e data, information, network), political security (i.e homeland, national, human, international), and monetary security (i.e economic, social, financial).

When the company National Security and Protection Services started back in 2005, just like all businesses, they also have to go through the hurdle of looking for clients or customers to avail their security services. And just like any other business, the number of clients you have will determine how long your business will survive in the current market. More clients translate to more revenue. More revenue means business longevity. Longevity means business credibility and winning over clients’ trust. That’s a lot to take in. There’s one tool that could make it all possible. And that tool is an effective and successful Security Proposal document. 

Need help in creating one? Download our security proposal template now, and start making those winning proposals that will get a big yes from your prospective clients!