What Is a Video Project Proposal?

A video project proposal is a document presented to a possible client by a Video Production business, videographer, corporate video production company, or video marketing agency. Its goal is to persuade a potential customer to hire a video firm or a professional videographer for video services. Coming up with a video shoot proposal may not come in easy especially if you need to appeal to the client’s interest and their intended video project output. Luckily, this article provides you with a sample of video project proposal which you can freely use as a reference or a base when making your own.

How to Write a Video Project Proposal

If you own a commercial video production company, you may already have a video project proposal format. Make sure to ask your supervisor or higherups in order to remain consistent in terms of the structure of your proposal in sending them to the clients. Otherwise, the video project proposal sample that has been provided for you will teach you how to market your services without the hassle of coming up with an original proposal that does consume personal time which could have been spent on other much important actions. With that being said, continue reading to be guided in the steps on writing a proposal that will wow your client.

Step 1: Create a Professional Cover

You know how important first impressions are as a videographer. This well-designed proposal cover will grab the eye of your potential client and make your pitch stand out. It contains all of the pertinent details, such as the proposal’s name and ID, the client’s name, the delivery date, and who on your team filed the proposal. Everything on the cover is fully customizable, making it simple to include your video production company’s own style.

Step 2: A Convincing Executive Summary

The Executive Summary is where you persuade your prospects to choose you above the competitors. This free video marketing proposal includes a professionally written executive summary to help you choose the length and tone of your presentation. It’s up to you whether you alter what is already there to make it your own or create an executive summary from start. Additionally, you can also present your teams such as the producers, directors, and editors. Your video project proposal is an opportunity to introduce the members of your video team who will be working with your new clients.

Step 3: Scope of Services

There are a lot of moving parts that go into making a captivating video. The services you are offering to your client are included in this part of the free video production proposal template. Although the template contains sample service descriptions, you can easily change them to accommodate your video production services. Remember, the more personalized it is, the better for your client. A generic description of your services may be passable if you are employed in a large company but it is better to update it monthly or even annually.

Step 4: Timeframe

What is your estimate for the duration of this video-producing project? Understanding the project timetable is a crucial element of picking a corporate video production firm for your potential customer. Use this sample timetable to provide your clients with a clear schedule that they can comprehend. Setting up the Timesheet will also help your team and the client visualize how long the project will take to complete in terms of the scenes that need to be shot and recorded during the production stage as well as the editing phase in the post-production stage.

Step 5: Pricing Page

You may now inform your prospect how much your video services will cost since you have defined the scope of your video project, presented your team, and established a timeline. Your video services contract’s investment or price page is where you list and describe your fees to potential clients. With the provided template, you can interact with price tables, making the financial element of your video presentation simple to display. You may display all of your services, taxes, optional extras, and discounts on tables that are entirely customized which will not inconvenience the client and instead give them an easier method to calculate their own Budget.

Step 6: Contract and Signatures

Signatures are important to officially seal the Film Production Contract and agreement between you and your client. The act of signing the proposal officially acknowledges that both parties have come to an agreement. This video project production contract template contains a sample statement of work as well as terms and conditions to ensure that your potential client understands precisely what they are receiving. When clients are ready to sign, electronic signatures make it quick and easy to complete the transaction. Unless you and your client are meeting up in a physical exchange, be sure to prepare ample space for a signature of your client and your own as well.

Different Phases of Video Process

Video creation is a time-consuming procedure, but the reward is well worth it. Few people take the time to reflect on the amount of work that goes into producing videos. They can check up on the movie’s budget and how much the actors were paid, but no one can fully comprehend the filmmaking process unless they go through it themselves. People nowadays absorb the most engaging form of content: Video. And if you can figure out how to make films for your business in an efficient, long-term manner, you and your client will enjoy the rewards for a long time. The phases videographers go through when creating a film are mentioned here, from developing the premise to raising funding, employing actors and crew, editing, marketing, and finally distributing it. With that in mind, let’s go over the basic processes of video creation and get you started on making your own videos.

Pre-Production: Pre-production is the preliminary step in the process. Pre-production is essentially where you sketch out your video’s strategy. You will figure out what you’re going to make, for whom you’re going to make it, what resources you will need, and how long the film will take to make. You will note that this is the longest stage of the video production process since excellent preparation ensures that your video is a success. Discussing with your client and coming up with a proposal can be considered as part of this phase of the video proposal.Production: The actual filming of your video is within the Production phase. You should have a good idea of how long this phase will take because you have created a timetable. And it’s your duty as a producer or shareholder to make sure everything runs as smoothly as possible. This stage of the procedure generally necessitates the appointment of a director. That might be you, or it could need hiring a professional, depending on the complexity of your production. Directors ensure that your talent delivers the required performance, that you obtain all of the shots you need, that they are framed and lighted appropriately, and that the screenplay and storyboard are followed to the letter.Post-Production: Taking your finest captures and shots, sewing them together, editing everything down to match your desired duration, recording a voiceover for narration if necessary, changing the tint of the video, and adding music and special effects are all part of the post-production process. This last process also involves adding graphics, animated text, and adjusting the color such as color grading or color correction, rendering the video, and most of all distributing and promoting the completed video project.

Keys to a Successful Video Project Proposal

Video initiatives almost always require assistance, whether monetarily or in terms of resources. A video project proposal, like a business strategy, is used to gain funds and buy-in from management or funding sources. A well-written proposal will pique people’s interest in your idea while also demonstrating your professionalism and trustworthiness.

Overview: If you are looking for financing and approval from a committee that reviews a lot of proposals, it’s likely that clients won’t read the whole thing on the first round of eliminations. Begin with providing a brief summary of the project to aid in the acceptance of your proposal. The summary should describe what the video is about and why it is essential in one page or less. Briefly describe the plot and scope of the project, as well as the research that indicates market demand and an estimate of your budget. Include a list of important team members as well as a brief explanation of their background. Clients should be intrigued by the contents and convinced of the project’s viability after reading the Summary.Budget: Many clients will be interested in learning how much a possible video project would cost. The expenditures of planning, shooting, editing, and producing a film may easily spiral out of control due to the time and equipment necessary. Include a complete, precise budget as part of your presentation to alleviate any issues or worries. Use a concise Graph or table to show the budget to account for all of the expenditures associated with the project, from storyboarding time to actor pay to editing software. To accommodate for unforeseen changes during manufacturing, use bold fonts to highlight significant statistics and provide a high and low estimate.Added Value: A good video project should persuade clients that your idea is worthwhile. The precise value will vary depending on the sort of production; for example, business films may be used to increase revenues, whilst a documentary may be used to raise awareness about a certain topic. Consider what matters to your clients when you create your proposal and utilize language, rhetoric, and research to persuade them that your video creation will advance their goals and match their own visualization. Your idea will be more effective if it appeals to their emotional and practical issues.Timeframe: Because video creation takes time, submit a rough production timeline with your proposal to give clients an idea of the extent. Include important milestones such as storyboarding, casting, filming, editing, review, and final production. A comprehensive timetable demonstrates to clients that you have carefully considered the project and have a thorough knowledge of the technical components of video production. It’s also a chance to establish credibility by displaying your knowledge and experience with the entire process.


How should I structure a video proposal?

Allow your creativity and distinctive flair to emerge by starting with an eye-catching cover. With a brief executive description of your services and the value you give, persuade your potential customer that you are the finest video production business for the task. Then, to ensure that everyone is on the same page about how long the project will take and what is required, provide a thorough scope of services and schedule. An About Us section introduces your team, and a case study highlights previous successes. A comprehensive description of your costs should be included in the crucial pricing section. Finally, a statement of work contract protects your company, and having a spot for your new customer to electronically sign makes it simple to complete the transaction.

What makes a good video production proposal?

A solid video production project proposal should include all of the information that a potential customer requires to make an informed decision. To keep the proposal succinct and engaging, just include material that is absolutely required. An eye-catching cover, a comprehensive scope of services, a project timetable, and a statement of work contract to safeguard your business are some videography proposal must-haves. Feel free to peruse through the various available video project proposal examples in order to check out the common structure and to know which important detail should not be forgotten.

Why hire a videographer?

Clients may be tempted to save on the budget and do it themselves. However, they may discover that any or all parts of the video production process require assistance. If they want professional assistance in the production of your film, this is where you, as a local videographer, step in. They’ll look at your websites and client testimonials to evaluate what you have to offer and whether you’re a suitable fit for their idea or upcoming film. Another option is to use a video platform to send a film crew to them or to have you handle things like video editing for them remotely using a video platform. Coming from a video production company or as a freelance videographer, be sure to communicate exactly what the client needs and expects from your final project since prices might vary considerably based on the nature and scope of your production.

It is more than safe to say that videos will never go out of style since everyone will be viewing the contents of them and even remember them for a long time. The rhythmic jingle, the catchy editing, and the overall scenes that were shot would not be possible without a videographer which in connection is all thanks to the presence of a video project proposal. Now that you are well aware of the importance and steps to writing your own proposal, you are ready to wow your clients into accepting your ideas and coming up with a video project that would last long in the industry.