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Marketing Proposal Template
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What Is a Marketing Proposal?
A marketing proposal is essentially an informative account or plan detailing a product and/or service. It is sometimes referred to as formal sales pitch. A marketing proposal should be both informative and persuasive.
According to an article published by Financier Worldwide Magazine, any marketing plan involves strategies on how to identify growth opportunities and new markets. One strategy is to use the SWOT analysis. Once teams and businesses can pinpoint what the strengths, weaknesses, opportunities, and threats, it will make it relatively easier and simpler to address the opportunities and craft a course of action.
Marketing-Related Concepts
Marketing, in general, is a business-related concept; but it has a lot of sub topics that are closely linked to one another. In most scenarios, marketing practitioners encounter one or more of these sub ideas in their line of work. The examples below explore these ideas and related concepts.
Components of a Marketing Proposal
Marketing proposals may vary but there are several key sections that should be included in a proposal. The following are some examples of these components:
How to Create a Marketing Proposal
Creating a marketing proposal from scratch can be a daunting task. If it’s time-saving convenience you are looking for, try using a ready made template. All you need is to customize it to fit your needs and you’re all set. Other than that, just keep in mind the following steps:
Step 1: Get Creative
A marketing proposal does not need to be plain and boring. In the age of social media and digitalization, the pressure to stand out is greater than ever. Tap into your inner creativity and create a proposal that’s both functional and stylish. It should look great on the outside but also contain substance on the inside. In other words, it needs to look presentable and still have good content. The cover page should grab attention because you want to create a lasting first impression with your marketing proposal.
Step 2: Outline the Proposal
For a more organized proposal, outline and divide it into different sections. For ideas, refer to the components of a marketing proposal above. Keep to a clear format and make headings or subheadings bold. Doing this makes it easier to read and follow. There should be a logical flow chart in your proposal. Avoid confusing and overly technical terms. Always keep in mind your readership audience.
Step 3: Highlight the Important Parts
What is considered important is subjective and would greatly depend on the person or company. Keep in mind a marketing proposal should persuade and entice; so it is best to provide information that is relevant and new. You want to keep a moderate amount of supplementary data and focus on selling your ideas. For instance, you can keep your company overview brief and expound a little more on the product and market strategies sections.
Step 4: Avoid Lengthy Proposals
Again, you don’t want to bore your reader. You want your marketing proposal to be comprehensive and thorough; but at the same time not too lengthy that it becomes dragging. Keep your proposal straightforward. A couple of pages should be enough; because you would need to take into account the photos, graphs, and figures as well.
FAQs
What is the format of a proposal?
The format of a marketing proposal is similar to that of a typical research proposal or academic paper. However, it can be modified according to your needs and objectives. It is best to divide your proposal into easy-to-digest sections. Make sure to separate them clearly with bold headings. Also, be mindful of spacing and margins. If you are still unsure of how to proceed, using a template will help you get started.
What needs to be included in a marketing proposal?
A marketing proposal typically includes a company overview, product brief or description, market research, market strategies, a mission or goal statement, target market, a budget, competitive analysis, and the pricing. Depending on your needs or preferences, you can omit or add other relevant sections.
How many pages is a marketing proposal?
Because it needs to be comprehensive and detailed, it is likely a typical marketing proposal will exceed a couple of pages. However, you need to know how to balance thoroughness with conciseness. It is best to keep a proposal brief and direct to the point. Try highlighting only the important information and leave out any irrelevant data. Try to keep your marketing proposal below 15 pages.
Marketing is essentially all around us. Everywhere you look, someone or some company is always trying to sell their product or service. You only need to go on the internet to see everyone advertising their brand, or even themselves. It’s true that marketing proposals take a lot of time and effort. But if done right, it can propel your business to greater heights. Browse the sample templates above and find one that’s right for you!