An artist sponsorship proposal is a compelling and comprehensive written document that presents a formal offer to do business and to send a fundraising request to prospects that offers the recipient an incentive, especially highlighting the opportunities such as brand promotion, speaking opportunities, exhibition space and giveaways and many others. It is a beneficial tool to market your artistic brand, products and services to your prospective clients, stakeholders, investors, etc.
A 2019 NASAA report showed that the value of arts and cultural production in America was $ 919.7 billion, amounting to 4.3% of gross domestic product. The arts contribute more to the national economy compared to the construction, transportation and warehousing, travel and tourism, mining, utilities, and agriculture sectors.
Thus, creating a compelling artist sponsorship proposal is an effective method for arts and design business firms, independent artists, musicians, concert artists, performing artists like dancers, musical theater performers, TV drama and movie actors and many other creative professionals to enhance their brand image and for brand sponsors to heighten their brand reputation and increase their sales performance.
A research study about arts sponsorships presented their findings, suggesting that when a company or organization supports the activities of art organizations and/or independent artists as a sponsor, it is likely that the consumer would perceive prestige in the sponsorship, which combines both companies/organizations and activities of art organizations and/or independent artists. Hagtvedt and Patrick predict that the prestige of sponsorship would exert an influence on the attitude toward sponsorship due to the improvement made by the artistic prestige attached to a product towards the consumer’s product attitude. Another thing that you need to consider is what type of artist sponsorship proposal that you will use. There are various forms of artists and art firms around us in diverse aspects of creative fields and sectors. Below are different types of artist sponsorship proposals:
1. Gala Event Artist Sponsorship Proposal
Daybreak Arts (formerly “Poverty and the Arts”), Albany Center Gallery, San Jose Museum of Art, Boston Center for the Arts, American for the Arts, CUE Art Foundation, Queens Council on the Arts, and many other art centers that organize gala events to support professional artists in elevating the role of the community in making sure that creatives thrive. Gala events are important dynamic gatherings that connect creatives, convene luminaries and inspire artistic and innovative collaboration. Additionally, they invite corporate groups and associations to become sponsors so that they can greatly support artists with residencies, art labs, and studio space, as well as serving thousands of people with varied programming and free admission to events and exhibitions. Some benefits of the gala sponsorship to sponsors are logo recognition on digital invitation sent to thousands of email addresses to the subscribers of the art centers, logo recognition on digital display at event, logo recognition on website, logo and branding recognition at event, tickets to VIP reception and momentum gala, and invitation for executives to attend exclusive art center member and donor-only events throughout the year. Developing an effective artist sponsorship proposal for your gala event project is one of the essential methods that you should be skilled in order to attract more sponsors and support artists and other art firms in their art and innovation projects.
2. Music Artist Sponsorship Proposal
Are you managing a rising musician? Brand sponsorship and endorsements have become of superior significance to the overall earnings of an artist. Endorsement and sponsorship opportunities are fantastic ways in helping your rising artists and musicians build their credibility and recognition. Reports stated that many major brands also entered into multi-year, multi-million dollar endorsements arrangements with musicians like Pepsi and Beyonce’s $50 million deal. Moreover, many K-pop musicians and groups have been crowned by international luxury brands and other popular skincare and lifestyle brands as their brand ambassadors such as IU and EXO’s Kai for Gucci, Aespa for Givenchy, Krystal Jung for Charles & Keith, Red Velvet’s Irene for Miu Miu, NCT’s Taeyong and Ten for Celine, NCT’s Jaehyun for Prada, NCT 127 for Nature Republic and many more. Writing an artist sponsorship for musicians is an effective way for brands to enhance their brand awareness and leverage their sales performance, especially ensuring that all of the endorsement deal points are clearly articulated and negotiated.
3. Art Exhibition Sponsorship Proposal Letter
From renting a venue to publicity to printing banners and providing food and drinks for the guests, it is ideal to cover the expenses of an art exhibition through finding sponsors. Are you a newcomer artist? You can get some sponsors for your art exhibition by developing a comprehensive plan of the art exhibit you want to set up, offering sponsors some publicity in exchange for their sponsorship, researching prospective sponsors of other arts shows and events such as art media publishing firms, catering companies, galleries, museum, art supply stores or large corporations, contacting them via email or phone, and stating the purpose of your call. One of the most fundamental things that you need to accomplish is creating a striking art exhibition sponsorship proposal letter as it carefully outlines your goal and purpose in showcasing your artworks and the advantages of the sponsorship deal for both of you. Remember to be confident while presenting your clear intentions to your prospective sponsor.
4. Concert Artist Event Program Sponsorship Proposal
A study conducted by Convene Magazine found that 23% of event revenue comes from exhibitors and 19% from sponsors or donors. The book Festival and Special Event Management, Essentials Edition stated that sponsors invest significant time and money into various events that’s why they are looking for authentic and memorable interactions with attendees. For instance, music festivals are large consumer events which are ideal settings for true value-added sponsorships. To address and enhance the fan experience during hectic festival conditions, sponsor brands can help the audience to keep hydrated, charged and in touch with friends like what Coachella sponsor Samsung did as it had roaming brand ambassadors with fully charged phone batteries ready to swap out with galaxy owners in the crowd. Thus, writing a sponsorship proposal for concert artist event programs is integral to the success of concerts, music festivals and other events and their sponsor brands.
In order for business firms and organizations to improve attitudes toward their own brand, it is beneficial that they continue to support art business firms and organizations, as well as independent artists, musicians, performing artist groups, and other art professionals as both of them can greatly benefit from the prestige attached to them. In this section, you will learn how to craft a wonderfully-written artist sponsorship proposal so that you are able to entice the interest of the readers of your proposal which includes your clients or stakeholders. However, an artist sponsorship proposal contains different kinds of components. Take into account of the following elements for you to create a unique document:
Cover Page: One of the significant elements of an artist sponsorship proposal is the cover page. Create a visual-aesthetically cover page of your document which introduces the main topic, or subject of the artist sponsorship proposal, as well as to captivate the sponsor’s attention to notice and read the proposal and fund your artist. It is usually set in a size larger than other remaining text elements in the page.Professional Profile of the Artist: What is the primary style and concept of the artist? What are your objectives, your values, and your business philosophy? Develop an enthralling profile of your musician or visual artist by displaying their creative prowess. Include all relevant details that could peak the interest of the sponsors. Background Details of the Audience: Identify exactly the target audience of your artist. Add some basic information such as age range, gender, interests, and knowledge. Provide a visual appeal to your proposal by inserting a striking infographic of your target audience to acquire great interest from your prospective sponsors.Timeline of the Artist’s Works and Accomplishments: Construct a clear and detailed timeline of the works and accomplishments of your artist by using some graphs, tables, and other visual diagrams. Illustrate the key strengths of your artist as this will display a proper level of your artist’s credibility. Artist Sponsorship Packages: Focus on highlighting the benefits that your prospective sponsor will get in your sponsorship proposal. Indicate the artist sponsorship packages that will help bring their brand to the spotlight.
According to a Statista report, despite the negative effects of COVID-19 pandemic to the global art market, it urged auction houses and art dealers to solidify their digital departments as the total sales of the online art and antiques market doubled in 2020 than the previous year. Writing a captivating and well-structured artist sponsorship proposal is an effective method for both sponsors and the art firms or artists that will be sponsored to elevate their brand awareness and increase sales traffic. To guide you in this matter, we suggest that you follow the simple steps below while freely using one of our artist sponsorship proposal templates in this article:
Step 1: Create an Enticing Cover Page for the Artist
The first thing you need to do is introduce your artist to your sponsors and funders through creating an enticing cover page. Present visually-appealing and sufficient information such as the background and history of the artist, an overview of the audience demographics and past accomplishments, as well as what your sponsorship project is all about or the essence of the project. Highlight the theme and style of the artist for additional context.
Step 2: Profile the Audience
Brand sponsors prefer to participate and collaborate with artists and/or art firms because they prefer to connect with the individuals or the audience of the artist and/or art firms. So, tell them about your audience. How many are the estimated fans of the artist and how many are the attendees of the artist’s past concerts or the visual artist’s past exhibits or art events? What are the demographics of existing customers? This will guide your prospective sponsors to delve into who they can expect to engage with. So, give as many details as possible.
Step 3: Explain the Significance of the Artist Sponsorship Deal
Why is your artist a great match to your prospective brand sponsor? Explain to your client why the sponsorship is an incredible chance not to be missed, especially the astonishing outcomes that will happen through the artist sponsorship. Highlight the unique value and benefits of the sponsorship by indicating strong value propositions such as new business, brand visibility, networking and partnership.
Step 4: Demonstrate Sponsorship Opportunities
What exactly are you looking for from your client and what will they receive in return? Show your sponsorship options clearly so that your potential sponsors can easily comprehend the structure and format of the artist sponsorship. Use a tiered chart to demonstrate a range of opportunities and sponsorship investment levels and emphasize the benefits of each sponsorship package offers. Make note of the qualitative benefits that your brand sponsors will see like social media coverage, media coverage, etc.
Step 5: Prepare the Final Draft
Last but not the least, prepare the final draft of your artist sponsorship proposal that consists of noteworthy information about your pitch. Set up a schedule for a meeting with the artist management team members, and prospective sponsors. Then, ask for some comments and suggestions from your team for efficient proofreading and revision of your document so that you can submit your artist sponsorship proposal well.
The purpose of an artist sponsorship is to raise the brand profile of the companies who sponsor the artists or art firms, to access specific target markets and to assist in delivering corporate social responsibility agendas. Both artists and art firms who are getting sponsored and their sponsors can increase their brand awareness which will lead in generating preference in the consumer’s mind and intensifying customer loyalty.
The fundamental elements of an artist sponsorship proposal are an appealing and concise background overview of the artist or art firm, well-detailed explanation of the reason why the artists or art firms are the right fit to be sponsored, a systematic plan of action, the past achievements of the artists or art firms, acceptance and terms and conditions.
Some examples of an artist sponsorship proposal are gala event artist sponsorship proposal, independent artist sponsorship proposal, concert artist sponsorship proposal, multimedia artist sponsorship proposal, music video artist sponsorship proposal, visual arts and design business sponsorship proposal, music artist sponsorship proposal, art exhibition sponsorship proposal letter, concert artist event program sponsorship proposal, dance performing arts academy sponsorship proposal, and many others.
If you are an independent artist or musician, get sponsored by creating a hit list of the companies and organizations that you could imagine endorsing, tapping into existing contacts in the industry you’re affiliated with, and asking your team members if you are a band or group on who they would prefer to be sponsored by.
Israelmore Ayivor said: “Before you think of asking for support from someone for the success of your dreams, ask yourself “how much of what I have can I invest? As long as it’s ideal that you get help from people, it doesn’t mean they are compelled to make your dreams come true without your efforts. Help yourself first!” Artists need to exert effort in their work before they receive help from others. To get your proposal noticed and your artist to be sponsored, we suggest that you carefully follow the aforementioned tips and steps in this article so that you are able to craft a compelling and unique artist sponsorship proposal. Plus, download our free artist sponsorship proposal samples here today such as music artist sponsorship proposal templates, gala event artist sponsorship contract templates, art exhibition proposal letter templates, etc.