What Is a Video Production Proposal?

A Product Proposal is a proposal to come up with an output for a product, enlisting the location and date along with it, the source of the supplier, etc. With the addition of the word video, this refers to a video proposal in which is the first step to hook potential clients to work with your production.

The video production proposal includes details about the pre and the post-production, result or the output, and even a sample contract at the end of the templates. A video proposal actually needs to be thoroughly written so it can be read as compelling.

How to Write a Video Production Proposal?

Coming up with a video production proposal from scratch may be time consuming for busy bees, and not everyone can afford the luxury of free time after all. If you want a neat and orderly document minus the hassle of constructing the format and words, use a Plan Template. Making use of a template enables you to create a file without the need to overly process the details you are organizing in the first place. Check out our website with a variety of templates to choose from, so you can select the one you prefer most.

If you still prefer coming up with your own video production proposal, the steps down below have been curated to make your life easier.

Step 1: Give the Basic Objectives of the Video Production

In introducing your video production proposal, you must identify the basic objectives in a brief explanation. It can even be just one or two sentences and can be straight to the point and concise. Enough for the client to get an idea of the general purpose for the production. In giving your overview, this helps to set the premises to your client before bombarding them with the details right away.

You can even include the date and location of the production if it is an event such as weddings, baptisms, birthday celebrations, etc.

Step 2: State What Makes You Unique

As a competitive world such as ours, numerous competitors surround you sharing a similar line of occupation. Don’t let that frighten you as you have your own strength to play in the field. This part serves as your official Company Introduction where you can display your unique attributes. Don’t over exaggerate though, only write information that you can validify. The purpose of this step isn’t so you can boast of your achievements, rather, it’s to present yourself as the best, if not one of the best options there are when it comes to video production.

Step 3: Clarify the Scope of the Production

This is the step wherein you can elaborate more about the production you are proposing. You can start with giving an overview of the production that has more details than the objectives. Afterwards, you can begin to explain further the script, shooting, editing, and even the cost of the production. This is the part where you make it more appealing for yourself if you are handling those other tasks as well. All of which you can simplify with the use of a Project Schedule so you can plot out specific dates and time of the production without confusing the client.

Step 4: Adding Contact Information

Providing one contact information may not be enough for the client who may have unforeseen difficulty in contacting you. So it is ideal to provide a Contact List in order for them to have more than one option or as a means to communicate their concerns, further questions, or clarifications for the video production proposal that you are proposing.

This also enables clients to give their own feedback after the production proposal has been approved and the post production stages have been completed. Afterall, constructive criticism is one of the best feedback that you can receive to improve your passion and work.

Step 5: Customer Testimonials

Although not necessary for a video production proposal, customer testimonials are one way to appeal to clients so that they will work with you. This helps you to attract a larger audience and convince them of your work ethic and professionalism. Customer Profiles are essential to set yourself apart from your competitors and stun others of your work.

You can even add in Appraisal Evaluation so that potential clients can see how your former customers have appraised your work. Letting customers know how former clients appraised your work helps them to be reassured of your quality and provides additional credibility.

Step 6: Next Steps

This may be the last part of your proposal for a video production, entailing that the client has read and gone through all the listed details you have written and stated. This is the final step where your client may be able to sign once they have decided to form a working relationship with you. You have to make sure that they have understood all the terms and conditions you have proposed in order to avoid situations where agreements are not settled and may clash.

Don’t Shy Away from Revisions

It is not a secret that video projects are laborious, the production stage itself takes a long time to film. Large budgeted films even take more than a year or two before the crew are satisfied to go into the post-production phase. With that being said, to lessen the hassle during the production and post-production stages, pre-production must be clear of any errors.

The video production proposal, having already most of the necessary information that a client would need, should also be clean of any other mistakes that can easily be overlooked. Just like a masterpiece, proposals for video productions must undergo numerous revisions before you send a final document to your client.

The Checklist to Assist your Video Production Proposal

An extensive video production proposal will make even the most established companies turn their heads to your direction. Nobody wants a lousy proposal so much as everybody wants someone organized, top of their game, and someone who carefully thought through the scenes, necessities and everything needed for the video production itself. Think of it as a To Do Lists that you can review. Listed below are the necessary elements to accompany your video production proposal.

 Storyboarding: A storyboard is a graphic organizer including illustrations, sketches, or images to help the director, videographer, and other crew members in visualizing the process of your video. It’s purpose is mainly during the pre-production to establish the sequence of the scenes. Scripting Process: While the storyboard serves as the visual guide, a script is a tool mainly acting as a structural guide or reference in text to help out everyone in all three stages of production. It is a tool that can be revised and reworked to accommodate the necessary changes of the video crew and personnel. Planning and Pre-Production: Just like any other occasions, no one will jump into throwing a celebration without a discrete Event Planning Checklist. Similarly, this part of the process clarifies all there is to know about the next stages of production.This article gives emphasis on the importance of having planned everything before going through with the latter two production stages to better guide your crew or company and avoid stressful situations where some things may have been forgotten or overlooked. Shooting Schedule: As mentioned above, scheduling is crucial in any process of planning. A shooting schedule is a plan that is used by crew members involved in films, tv shows, etc. The crew needs to stay on top of the time and not let inconveniences disrupt the production stage, they have to make sure the production goes smoothly. It is a simplified breakdown of the scenes, time, cast, location, and breaks in between the day. Weekly Schedules may be used to make the most of the week of shooting. Time is of the essence afterall. Editing Process: If the shooting schedule makes use of a weekly schedule, the editing process may need to make use of a Hourly Schedules because editors will need to know how many hours they will be editing for a particular scene and how many days it will take in total. This is not a step that should be taken lightly, as editing is a strenuous process if scenes are not stabilized, quality isn’t at par, or other technical difficulties that may be faced. You shouldn’t forget this crucial part of the proposal for video editing. Supporting Elements: This entails the graphics, texts, and even the musical or sound effects that will  be added during the post production process. Not adding these elements is a bold move to make since they have gotten quite popular in the media recently. Adding supporting elements to a video enhances how it can be viewed by the audience. So it should not be ignored and ample time should be given in looking for the appropriate sound effects or adding in the graphics and text during the post-production stage. Production Time Frame: Sample Tracking Spreadsheet may be handy in keeping track of the progress from the pre-production, the first day of production, until the very last of post-production. Staying on top of the production time frame helps for the production to have a smooth transition between stages.


What is the importance of a video production proposal?

A video production proposal is an important step to gaining bids or recognition, increasing your client base, and being able to showcase your portfolio, and services. It is one way to highlight your history with previous experiences, outputs, and invites clients to join you with your work.

Who uses a video production proposal?

A video production proposal doesn’t have to mainly be used by large companies, if you are an independent contractor, this can also be a huge help for you to smooth out details that your client may request. Organizing details is appreciated by most clients so having a video project proposal comes in handy to showcase your professionalism and credibility. Along with the template and steps provided, you wouldn’t need to worry over it too much.

What else to include in a video production proposal?

If you have added all there is to the checklist and have a team, you can add in your other members or crew as well. Clients may want to check their background or to view their other works from previous instances. This may include the motion graphic artist, the scriptwriter, director of photography, etc.

What is a video production contract?

Contracts and Agreements are necessary for any mutual acceptance between your company and your client. This action provides a legal binding between the two parties acknowledging the terms of both sides. You can view video production contract examples to be guided on the format.

Why bother using templates?

Using video production proposal samples does not equate to you cheating your client, rather if you feel guilty about using one, you shouldn’t. There’s nothing wrong with looking for ways to better appeal to your client in a way that you are unsure of starting. The point of using an example of a video production proposal is to merely guide how you want yours to be filled in. The details and information comes from you.

A neat and orderly video production proposal can make or break you, the way that you organize each step and dictate the details of your proposal can either appeal to the clients or not. And we wouldn’t want the latter to be their final answer. Thankfully with this guide, you wouldn’t have to stare at a blank screen for hours while scratching your head, pondering where to begin or even how to do it. With the template as your buddy, your life is all the more breezy and less stressful. So all you have to focus on is how to wow your clients with your charming pitch.