What is a Corporate Video Proposal?

A corporate video proposal is a compelling and persuasive document which contains video project goals, company objectives, and anticipated results of the business firm or organization for the marketing of their products and services. It mainly justifies the concept of a videographer or a film production studio’s project to the eyes of a funding agent or investor, convincing them to finance their idea. In the corporate world, decisions to produce a program to drive the sales force, or to launch new acts or products into the marketplace, are developed after carefully considering necessities and weighing alternatives.

A survey report published by Buffer showed that 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. That’s why being proficient in writing an attention-grabbing  corporate video proposal for your videography work is an integral factor in your overall video project success. Thus, it is very important for event videographers, product marketing videographers, documentary film producers, animation video producers and other videography experts to develop an enticing corporate video proposal.

Different Types of Corporate Video Proposals

There are many innovative business firms and organizations that developed communication departments with creative staff. They sought imaginative filmmakers to integrate their cinematic prowess to produce visually-striking marketing and training videos. Other savvy video producers have reinvented presentations by utilizing state-of-the-art production techniques to make videos that remove the boredom factor. Through creatively composed video clips, dynamic 3D graphics and carefully crafted scripts, video producers are able to create enthralling and vivid presentations. However, what are different types of corporate video proposals that you need to write? Below are different types of corporate video proposals that you may consider:

1. Corporate Video Streaming Proposal

According to a statistical report, 80% of live stream viewers will watch a stream from a brand rather than read its blog. Additionally, the live streaming market will grow to $223.98 billion by 2028. Mostly used  in broadcasting gaming content, video streaming is also applied for different kinds of business meetings, conferences, education, music, vlogging and many more. Through video streaming, around 59% of the general population discover new content. What are some advantages of video streaming? Many people prefer live video from a brand to social posts. Several audiences who watched a livestream purchased a ticket to a similar event. Majority of the viewers say quality is the most important factor when watching a video stream. Due to the closure of business firms during the COVID-19 pandemic, live video streaming is on the rise as a unique method for business owners and salespeople to cope with losing offline sales.  Being one of the most popular ways people consume content, video streaming can help business owners and marketers to grow their businesses as they create appealing content and advertise more effectively. In order for you to be able to produce video streaming content for your business, it is important that you are skilled in writing a corporate video streaming a href=”https://www.sample.net/business/proposal/product-proposal/”>proposal to motivate your client about the video streaming project.

2. Corporate Animated Video Proposal

Debbie Millman said: “Visual storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is a co-creative process resulting in an intimate, interpretive, expressive technique.” Are you planning to promote a new product? Attract more customers for your business as you apply visual storytelling by making a corporate animated video. A corporate animated video will certainly captivate the audience while helping you to condense your key message and convey it in 2 minutes or less. Corporate animated videos bring a lighter touch to messages and make them more engaging and palatable. They can also form unique bonds to the viewers through the animated characters and their evolving stories. That’s why those simple animations can actually transform into inspirational and heart-warming corporate videos. Plus, corporate animated videos are cost effective and efficient. Some examples of corporate animated videos are animated corporate training videos, product explainer videos, and animated sales videos for companies. If you have a fresh idea in making a unique animated video for a company, preparing a corporate animated video proposal is necessary.

3. Corporate Film Production Proposal

Similar to creating a movie, a corporate film production incorporates the company or organization’s vision into the story.  If you are considering a film production project for a business firm, you need to develop a striking corporate film production proposal. It is essential that you highlight in your proposal that you and your video production team fully understand the goal and objective of the company. That’s why it is very crucial that you discuss with the manager or other key people in the company concerning their goals in making a corporate film. Some common uses of corporate film production are business advertisement,  on-the-job training, internal marketing, new sponsors and investors, and documentation of business conferences. Producing corporate films is challenging because of the subject matter of the videos. An engaging corporate film production proposal is important because several levels of company management and executives will review if you and your corporate video production team are able to create a captivating corporate film for the company.

4. Corporate Brand Video Proposal

Marty Neumeier said: “Branding is the process of connecting good strategy with good creativity.” A corporate brand video  proposal is useful for business owners and project managers in facilitating a corporate brand video to raise the brand awareness of their company or organization. It usually appears on the homepage or About Us page of a company. This type of corporate video should encapsulate a company or organization’s brand as it tells the brand story, emphasizes the company values, or simply states what the company can accomplish and how they are distinct from their competition.

Basic Components of a Corporate Video Proposal 

In this section, you will learn how to craft an impeccably-written corporate video proposal so that you are able to draw the attention of your clients, sponsors, investors, and others. However, a proposal contains different kinds of components. Take into account of the following elements for you to create a one-of-a-kind document:

Executive Summary: One of the essential components of a corporate video proposal is an executive summary. Write a synopsis of the corporate video proposal prepared in a manner that is easily understood by your reader. Certification and References: Provide a list of 3 or more than 5 different previous clients during the past 3 years as references. Include the dates of the previous projects and the name, title and contact number of a responsible employee of the previous client who is familiar with the project. Then, attach a certification that in the previous project that you’re the original provider of the video production services. Resumes of Individuals Proposed to Work on the Project: Include resumes of the key individuals who are assigned to be part of the corporate video project. Specify relevant educational and work experiences and designate which individual will be the producer/director responsible for the coordination of work efforts of the other personnel assigned to the video production. Description of Creative and Technical Approach: Provide a description of how you and your team will produce the corporate video. Include the proposed production schedule of the estimated working days required to complete each part of each program, the degree of involvement by the management and the location where the production will take place. Indicate general information about the talent and a general description of the proposed use of narrative, dramatics, animation and graphics. Project Timeline and Budget: Identify the requirements and budget of your client and align these factors on your corporate video project timeline and budget. Include a clear timeline of the project, along with other processes and methods that will be carried out with the use of charts and tables. This will assist you in illustrating additional details in a well-defined area. Professionalism: While creating your corporate video proposal, you need to maintain the professional tone of the document, and avoid the use of colloquial words. It doesn’t need to be too formal but we recommend that you use a friendly tone with a sufficient balance of business formality. Be considerate and respectful while writing this document.

How to Write a Corporate Video Proposal

Remember that a corporate video project proposal is much more than simply a few descriptive paragraphs with a cost figure attached. It clearly explains in detail how you and your video production team will create a particular corporate video project. In order to be successful in writing a compelling proposal, you need to consider giving thought to the issues or problems of the client, carefully plan on how to present the material in a logical and organized manner, include relevant graphs, tables and figures, address the needs of the client, and make it more interesting to read.  In this matter, we suggest that you follow the simple steps below while freely using one of our corporate video proposal templates in this article:

Step 1: Start with a Striking Introduction

The first thing you need to do is start your corporate video project proposal with a striking introduction that will entice your audience to read your overall proposal. It needs to make an unforgettable and worthwhile impression for your audience. It is better to be blunt than too subtle. Help your readers have a clear sense of what your proposal is trying to accomplish. The purpose statement is typically connected to solving a particular problem or seizing an opportunity. Then, clearly define the subject of your proposal and state the primary claim that you will prove in the proposal. Explain why the subject is important for your client or investor. Provide them with background information to fully understand the corporate video project. Include a forecast statement for the proposal as well. After that, explain the problem or opportunity and why the proposal is needed.

Step 2: Define the Goals and Objectives 

Tell your client or investor concerning the project goals and objectives your plan will reach in order to improve the current situation. When defining the goals and objectives, your writing should become positively focused, even if you are assessing a serious issue or concern. Make sure that your goals and objectives match specific objectives of your client or investor. So, your project goals and objectives should be aligned to their values so that they will become interested in your plan and overall video project.

Step 3: Write a Project Plan

Demonstrate how your plan will accomplish the goals and objectives in order to resolve a problem or take advantage of an opportunity. Include an executive summary of your overall plan for your corporate video project. Your client or investor should be able to discern in a short sentence or phrase what your plan is. Then, provide them with a cohesive outline of how your plan will be executed. After that, indicate the primary and secondary steps of your plan. Sufficiently break apart complicated steps so your client or investor can comprehend how you will succeed on your goals and objectives. So, describe how you will accomplish steps, explain why you will accomplish steps and report any deliverables for each primary step.

Step 4: Demonstrate Evidence of Your Expertise, Professionalism and Qualifications

Explain how you and your video production team is composed of individuals who are experts and qualified to carry out the plan for the corporate video project. External funders might appreciate more comprehensive background details. When you are writing qualifications, think about ways to transform your weaknesses into strengths while showing honesty and creativity. Make a direct claim about the top strength of your team. Describe your personnel as you introduce the people who will be working on the project. You may also include relevant past achievements of the personnel. Create a persona by weaving a core idea throughout your qualifications section.

Step 5: State the Costs and Benefits

Include some information on how much the corporate video production project will cost your qualified team to execute the project. Also, emphasize the benefits the client or investor can anticipate as a result of funding your corporate video proposal. You may decide to incorporate the costs and benefits together into one section as you juxtapose the project costs and benefits well. If you have a long coats section, consider placing it as an appendix in the back of your corporate video proposal.

Step 6: Review and Edit 

>Last but not the least, review and edit your corporate video proposal carefully. Use proper language that your client or investor understands. Explain the key points appropriately. Look for typographical or grammar errors and correct them right away.


What are some examples of corporate video proposals?

Some examples of corporate video proposals are corporate video streaming proposal, corporate animated video proposal, corporate film production proposal, corporate brand video proposal, business conference / exhibition film proposal, corporate social media video proposal, corporate product demonstration video proposal, internal communication video proposal, recruitment video proposal, and corporate training video proposal.

What are the fundamental elements of a corporate video proposal?

The fundamental elements of a corporate video proposal are table of contents, executive summary, certification and references, resumes of individuals proposed to work on the contract,  financial budget, purpose, significance, and benefits.

Why are corporate video proposals important?

Corporate video proposals are important because these documents can convince business firms or organizations to handle their corporate video production requirements and overall video project. By writing an effective corporate video proposal, you will help your client or investor to better understand what information they need to know.

What are the primary characteristics of a good corporate video proposal?

A good corporate video proposal should provide a clear and concise definition of the video project goals, objectives, issues or concerns. Highlight key logical solutions thoroughly. Plus, it should have a valuable connection to your client or investor.

Sarah Tavel said: “Obvious realization: Content that starts as video, can be downgraded to audio (in your pocket or as podcast), which can be converted to text (via transcription or blog). But content can’t flow in other direction. Therefore, to max audience for any content, start with video.” Writing a clear and interesting project proposal for a corporate video is very important in facilitating a potential video project and encouraging the client or investor to accept your idea or project plan. Thus, we recommend that you carefully follow the aforementioned tips and steps in this article so that you are able to craft a thought-provoking corporate video proposal. Plus, download our free corporate video proposal samples, formal video project proposal templates, marketing proposal examples, film production proposal templates, videography proposal samples and other proposal writing templates here today!