50+ SAMPLE Video Contract Proposal

What is a Video Contract Proposal?

A video contract proposal is a significant document that presents clear, well-defined goals, objectives, and plans to establish a legal agreement to execute a certain video project. It is commonly written by a person who specializes in videography or video production, as well as brand managers, digital content marketing specialists, sales and marketing managers, social media content strategists, PR manager and others. 

According to a report, 64% of marketers say that the COVID-19 pandemic has affected their video marketing plans for 2021 and 2022. Out of them, three-quarters said the pandemic made it more likely they would create video, and the other quarter said it made it less likely. But still, the audiences watching more videos are increasing nowadays as the report suggests that the amount of online video watched per week, per person, has nearly doubled since 2018. Thus, if you are currently working on a specific video production project for your clients and/or other business matters, the first thing you need to do is prepare an effective video contract proposal for your unique video project.

Different Types of Video Contract Proposals

Lisa Lubin said: “The amount of information contained in one single frame can take 3 pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.” Videos are fundamental tools to facilitate information and entertainment to the people. You need to consider what type of video contract proposal that you will use for your digital content marketing and video production work.  There are wide-ranging forms of videos around us. Below are different types of video contract proposals:

1. Animated Video Contract Proposal

Business firms and organizations need to select the right video style for their own brand as it aligns with their vision and tone. Animation is a compelling and engaging video style that is commonly utilized in explainer videos and brand stories. 2D animation videos, 3D animation videos, motion graphic videos, animated typography videos, stop-motion animation videos and whiteboard animation videos are different types of animated videos. Actually, there is a 68% better return on investment on a perfectly created whiteboard animation video compared to Google Ads as stated by Explain Ninja. Being popular mediums for both marketing and instructional purposes, animated whiteboard videos provide a sophisticated and interesting hand-drawn look that significantly attracts the viewer’s attention while effectively and quickly conveying even complex information. Also, developing an effective contract proposal for an animated video is one of the essential ways that videographers and digital video content marketers should be skilled in order to get their video project to have the chance of gaining approval from their prospective client. 

2. Corporate Video Contract Proposal

Stuart Sweetow wrote in Corporate Video Production: Beyond the Board Room (And Out of the Bored Room) that many video producers and cinematographers are working alongside corporate brands as they apply their cinematic artistry to produce engaging marketing and training videos. Through poetic writing, rhythmic camera work and mesmerizing soundtrack, these elements form a powerful synergy which can captivate the audience interest and convert visitors into loyal customers. Gary Vaynerchuk, a social media expert and entrepreneur, said: “Storytelling when done right, takes a product that should have sold $ 100 million worth of stuff and sells $ 1 billion worth of stuff.”  So, it is integral that you also create an appealing proposal for your corporate video project so that it will be given a green light  from your prospective client, allowing them to comprehend the overall flow of the video production process and execution of the corporate video marketing plan. 

3. Video Conferencing Contract Proposal

While millions of people are working remotely, most of us have become dependent on video conferencing tools. From B2B, B2C to education and healthcare industries, almost all business sectors constantly use a plethora of video conferencing tools for a variety of purposes such as team collaboration, conducting interviews, employee onboarding, and webinars. There are several statistical reports demonstrating the benefits of using video conferencing tools in their businesses. 87% of remote employees say they feel more connected and involved with teams and projects through video conferencing, 55% of business firms say video conferencing effectively increases employee engagement and 66% of business executives say video conferencing helps them to better connect with freelancers.  So, we recommend that you create a compelling proposal for your video conferencing business activities and events. 

4. Promotional Video Contract Proposal

Based on the book Advertising and Promotion, the commercial world will need to relearn old lessons using all the available medica channels and platforms as national economies have difficulties in returning from the effects of COVID in 2021. Advertising was the engine of the most profound rise in global wealth in human history, and it carries an integral role in the post-COVID economic recovery. As one sub-element of promotion, advertising and promotional videos are part of the marketing mix for branded content, point-of-sale and merchandising, sales promotion, exhibitions, internet banner advertising, email advertising, websites, vlogs and many other digital contents. Writing a striking contract proposal for your promotional video project will help you in showcasing your creative prowess in producing promotional videos and help your client to increase their brand awareness and heighten their sales performance.

Basic Components of a Video Contract Proposal 

In this section, you will learn how to craft a proficiently-written video contract proposal so that you are able to capture the attention of the readers of your proposal, especially your prospective clients. However, a video contract proposal has different components. Include the following elements for you to create an impressive document:

Cover Page: One of the common elements of a video contract proposal is the cover page. It is an engaging component of the documentwhich highlights the main concept, or idea of the video contract proposal, as well as to capture the interest of the client to read and accept the proposal. Abstract/Introduction:Describe the video contract goals, objectives and desired results that are integral in order to achieve the overall video project. Explain how your video production team, digital video content marketing team, sales and marketing team and/or PR brands team will fulfill the goals and objectives of the video contract. Comprehensive Scope of the Proposed Video Project: This part is the core section of your video contract proposal. It provides a comprehensive scope of the methods, and strategies or creative solutions that will be executed while producing a particular video project. Use some visual representations like moodboards to illustrate the essence and flow of the video production process. Another aspect to incorporate in this section is the significance or benefits of the video project to the client and the public. A Detailed Timeline of Pre-Production, Production and Post-Production Stages of the Video Project:Construct a clear and detailed timeline of the activities, and methods of the pre-production, production and post-production stages of your proposed video project. Use some graphs, tables, and other visual diagrams to illustrate the status of the video project. Statement of Work Contract: Write the important specifications of your video production services. Write concisely and precisely the terms and conditions of the video contract. Be accurate in writing this section.

How to Create a Video Contract Proposal 

In recent years, there is a huge difference and complete change in the way people engage with video content, which led to accelerating demand for brand video content. 85% of people would like to see more visually-aesthetic and worthwhile videos from brands in 2021 as reported by Wyzowl. Apart from developing an elevator pitch in your proposal writing, a video contract proposal can effectively outline what your video project goal and aspiration is all about. In this matter, we suggest that you follow the simple steps below while freely using one of our free video contract proposal templates in this article:

Step 1: Define Goals, and Objectives of the Video Project

Discuss the video project with your video production team, digital video content marketing team, sales and marketing team and PR team concerning the key message that should be reflected in the video. Also, ask your client on their needs and preferences so that you are able to clearly define the goals and objectives for the video project.  Think deeply about the things you and your client mainly prioritize in the video production project, as well as the vision in achieving the project goals and objectives.

Step 2: Write a Simple Summary of the Video Project

Your video contract proposal should include a simple and concise summary of your video project contract. Elaborate your video project concepts, ideas, and communicate a captivating story of the overall process and production of the video project. Carefully consider your proposal readers. Then, complete your video project summary with valuable details including legitimate references, valid findings, and more.

Step 3: Present Effective Solutions 

Exchange suggestions and opinions with your video production team, digital video content marketing specialists, sales and marketing managers, and PR officers  about effective solutions to solve issues which are linked to your video project and your client’s brand or event. After that, add these details in your video contract proposal. Or if you are just working as a freelance and independent designer, brainstorm and create an initial draft of your concepts and ideas about innovative design solutions for the project.

Step 4: Set the Project Timeline, Budget, and Terms and Conditions

Ask your clients about the requirements and their needs and preferences regarding the video project. Negotiate with them and explain your part. Using that information, set an estimate of the financial budget of the video project contract that you need in order to start the production and execution of the video project contract. Plus, clearly explain your terms and conditions of the video contract.

Step 5: Emphasize the Significant Value

Point out the significant value of your video contract and why it is incomparable to other competitor video projects. Emphasize the part on how your creative work will fully positively affect your clients and others while assessing their needs and preferences with the production and culmination of your video contract.  This is a crucial aspect for many business firms and organizations as they opt for collaborating with videographers and digital video content creators and content marketing specialists who can really influence the public through an enthralling and mesmerizing video.

Step 6: Prepare the Final Draft

Finalize your proposal by preparing the final draft of your video contract proposal as it brings compelling and valuable details about your pitch. Attach any supporting documents as well such as an appealing videography collection or digital video content marketing portfolio. Schedule a meeting with the members of your video production team, digital content marketing agency, sales and marketing team, PR team and/or the prospective client or company who will receive your video contract proposal. Use some editing and revising tools for efficient proofreading and revision of your document so that you can submit your video contract proposal accordingly.


What are the fundamental elements of the video contract proposal?

The fundamental elements of the video contract proposal are a visually-striking cover page, a simple and concise summary of the proposed video, a comprehensive scope of video production services, a video project timeline and a statement of work contract that includes the terms and conditions.

What are different types of video production projects?

The different types of video production projects are educational videos (remote online classroom instruction videos, how-to training videos, webinar informational videos, animated explainer videos, video lesson series, etc.) , promotional videos (corporate videos, testimonial videos, event videos, unboxing videos, presentation videos, product demonstration videos, announcement videos, product review videos, etc.), informational videos (television newscasts, interview question and answer videos, streaming video online news websites, etc.), documentary films and videos (poetic documentaries, observational documentaries, reflexive documentaries, etc.) and entertainment videos (music videos, travel videos, wedding videos, YouTube channel videos, reality shows, episodic-drama shows, movies, etc.)

How long should a video contract proposal be?

A video contract proposal should have the right length. The most general winning proposal length is ten pages. Keep the key points clear and specific to prevent your document from being too long or complex.

What are some examples of video contract proposals?

Some examples of video contract proposals are production of video contract proposal, video making agencies contract proposal, video documentary contract proposal, video production services contract proposal, photography and video contract proposal, video consultancy contract proposal, long term video contract proposal, corporate video contract proposal, video conferencing contract proposal, videography and webcasting contract proposal, promotional video contract proposal, videography services contract proposal, video conferencing equipment contract proposal, video surveillance system contract proposal, animated video contract proposal, and many more.

Will Keenan  said: “It’s not what you upload, it’s the strategy with which you upload. Kind of an update on the hollywood adage, ‘it’s not what you know, it’s who you know.’” Conducting an extensive audience research is essential for brands, videographers and digital content marketers to have awareness and insight on what kind or what specific video content the audience continues watching. So, writing a clear and striking proposal for your video contract is an effective tool to inform your video production services with your prospective client and settle an agreement with them in the execution of the video project. We suggest that you follow the aforementioned tips and steps here so that you are able to craft an exceptionally-written video contract proposal. Plus, download our free video contract proposal samples here today such as animated video contract proposals, corporate video contract proposals, video conferencing contract proposals, promotional video contract proposals. and more!