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And of course, they studied of good ways on how they will deal with all their clients. It is the most important element in the business. With clients, we could tell if a business would sell. We could know whether the product or service of a company would be bought. They were the ones who are going to buy the company’s service. Dealing with them has certain rules. One of the rules is to offer them a company proposal. It is usually done in business. A company should present a company proposal to every client to serve their purpose. With it, they could tell how they mean to do business with the other person. It actually tells that a company wants to make deals with a client.
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What is a Company Proposal?
A company proposal is a professional document given by a company to propose a particular product, project, or service. Also called business proposal, it is given to prospects for the purpose of securing a business. A business plan is different from a company proposal in the way that it is not selling the business but only the product or service of the company to a prospective client. It is usually given by suppliers to secure sales at clients. A business partnership proposal is used in this kind of dealings that is common in B2B companies. A sales pitch, however, can be compared to a company proposal. It is also like a job interview. You will tell how you fit for a certain job and you will sell yourself. With a company proposal, you will tell how your product is the best for the client’s company.
Types of Company Proposal
Company proposal has three types and they are the following:
Formally Solicited Proposals
This kind of proposal is a formal response when a certain client requested about your product or service. They have learned about what you are selling and they would like to do business with you. They have sent you an official request to know everything about your service. With this, you are aware of all the information about the client. You simply have to make a proposal for them to evaluate everything. This type of proposal is a sure proposal because you are almost positive that the client will really buy your service. All you need to do is to accept their official request.
Informally Solicited Proposals
This is almost the same with the formally solicited proposal. The only difference is that the request is not official. The client also requested for your proposal because they wanted to know about your product but the request was verbal only. With this, you will have to do a research about the client for your safety.
Unsolicited company proposals are proposals made when the company has no information about the client or is given without a request from a client. Some forms of this are through marketing brochure and lead email. This proposal is the most common proposal because the companies are usually the ones who are summoning the clients. This is the reason why we have to make a good business proposal example.
Elements of a Company Proposal
There are certain things that you have to include in your proposal brand or business project proposal.
The Proposal Title
A captivating title will decide whether the client will read your proposal or not. A neat title page should contain your name, the name of your business, the name of the client, the name of their business, and the date when you have written the proposal.
An executive summary is needed with all the contents of the document. Consider these objectives with your executive summary:
- You must introduce your business to the client.
- Tell the client of all the objectives of the company.
- Offer them all the milestones that you can give and introduce to them the company’s visions and plans.
- Add other details that can encourage the client to buy to you.
The Problem and Solution
Clients should be rest assured that their problem will be solved with your company proposal. That you can provide all their needs. It should have a business proposal outline or business proposal ideas with the problem statement and the solution to this problem. The problem statement will give urgency to your client. They will see that you have a solution to their problem. Make a different section about the problem statement and the solution. This would make them more clearly to be understand by the client.
The Qualification of the Company
This states all the company’s positive attributes. The client may not have confidence in you in providing them the promised service. For one thing, they are doing business with a total stranger. You should convince them that you will be able to fulfill what you have promised. This part of company proposal is a proof that you can provide what they need. Highlight all the things that the company can do and put how qualified your company is.
The Timeline of the Service
A timeline of all your deliverables is detailed. This timeline could be something that would encourage the client. It should not be overly long or the client would not buy from you. Give a specific short time that is realistic for you to deliver your product. Use a flow chart to better picture your timeline.
The Price and Payment Terms
This states all the fees and payment schedule about the deal. It also includes all legal aspects that both of you will have. Have a good option of prices to have a better chance of acceptance from the buyer. Do not scare your clients with an expensive price. But do not undervalue your service also.
The Terms and Conditions
This part is essential to have all legalities. You can consult a lawyer to make this section of your business proposal better. Put terms and conditions that the both of you will possibly follow. Whatever could serve your interest, you can put in terms. You just have to be sure that it is something that your client can accept.
Tips on Company Proposal
Our clients should be impressed with our company proposal or they would not buy from us. For this reason, we should use some tips on how to make good business proposal samples.
How to Write a Company Proposal
A businessman may have a business but do not know the ways in creating business proposal. You can have these steps and make your own company proposal.
Step 1 Secure all the information.
The first thing you have to do is to have all the information necessary in making a company proposal. Here are the possible questions to ask before creating a business proposal:
- Do I have an idea about the client? – You must know if you already have a prospective client or not able to consider some companies yet. If you already have a client in mind, you should know all the necessary information about them. It is also needed that you have already spoken to your client so that you will know where to start.
- Are we able to deliver the product that the client needs? – Assess if you can deliver whatever the client is asking from you before deciding for a proposal. Know the problems or the needs of the client and tell whether you are the one who can provide solution to it.
- Can the budget meet the expectation? You must be sure that your budget meets the needs of the client or you should not send them a proposal.
Step 2 Write the details about the project.
Create an outline that will detail all the works involved for the project. Write these afterwards in full details. This outline can answer these possible questions:
- Who will do all the work?
- How can I ensure the quality of the product?
- Who are the person that the client will contact?
- What are things that has to be done?
- What are all the materials needed for the project?
- What are the expectations of the client?
- How much will the project cost?
- What is the timeline for the project?
- What are the approaches to every task?
- How can I communicate with the client?
- How can the client accept my solution?
- Why would the client hire your company?
- When will you get the payment?
Step 3 Proofread your company proposal.
Read the proposal carefully to know if it has already meet your expectations. Edit it when necessary. Make it better if you can think of another ideas that can make it more acceptable. Then when you are contented with your proposal, proofread it to avoid errors or mistakes. It is important that your proposal is perfect because it is a formal document.
What is the Aim of a Company Proposal?
A company proposal aims to make B2B business process easier. It is a sales pitch that is done between a buyer and a company who was selling. The proposal is given to be accepted by the client whether they would buy a specific product or not.
How Long is a Company Proposal?
There are 1 page company proposals. But sometimes it can be two pages or three pages. It depends on how long you would like your company proposal to be. Of course, it will have more chance of reading if it will be shorter. You should not bore your clients. With a shorter company proposal also, you can put a hint of urgency and you can talk business more directly. If your company proposal will be better off with two pages, then make it with the number of pages that you intend it to have. There are no particular number of pages needed as long as you can make your company proposal effective.
We cannot afford to fail in our company proposal. Sometimes it is what our client needs and they solely rely on it. In this case, we should make the company proposal perfect. Let us be efficient in writing it. This will decide whether our product or service will sell or not. The success of our business depends upon the company proposal. Let us not forget it.